Design Portfolio -Summer 2015- Designed by Nasim Fukase University of the Arts London, London College of Communication

2. PORTFOLIO
N A S I M F U K A S E

3. I am a 24 year old Graphic Designer from Tokyo (Japan), currently based in London (UK). To develop my creativity and creative thinking skills,
I am exploring the fields of Graphic, Media, Advertising, Branding, Industrial, and UI/UX Design.
A highly talented, driven and flexible graphic designer, delivering creative and innovative design solutions. A proven ability of developing
projects from inception through production to final delivery, ensuring that all work is effective, appropriate and delivered within agreed
timescales. Able to work as part of a team with other designers, printers, photographers, developers and marketing specialists.
I learn to love what I do.
Always looking forward to learn new things, to acquire rare and valuable skills.
Graduated from the University of the Arts London:
Chelsea College of Art and Design - Foundation / Visual Communication [2010-2011]
London College of Communication - BA (Hons) / Graphic Media Design [2012-2015]
For more info, please visit:
Online Resume - http://goo.gl/wRSvZ3
Online Portfolio - http://www.behance.net/nf821 | http://the-dots.co.uk/nf821
W E L C O M E

4. NF for Nasim Fukase
Made for Self Initiated Project
Year 2015
Category Logo Identity Design
The key characteristics:
Balance, Calm, Community, Efficiency, Professionalism, Simplicity,
Sophistication, Uniqueness
4

5. Brief - Create the overall brand; an independent food brand proposing a small
chain of food shops in 3 locations within London.
The clients aims are: 1. To deliver quality products that have natural, preserva-
tive-free ingredients that are fresh as possible. 2. To give customers an unique
experience.
Just Bake - Bakery Branding
Made for LCC Year 1
Year 2013
Category Branding
5

6. 6

7. Mirai - Business Card
Hospimal - Landing Page
Made for
Made for
Toconatsu / Mirai
Toconatsu / Hospimal
Year
Year
2015
2015
Category
Category
Logo Business Card
Landing Page Design
Mirai - Identity
Made for Toconatsu / Mirai
Year 2015
Category Logo Identity Design
7

8. Kiwabi - Flyer
FOCE - Shop Card
Made for
Made for
Kiwabi Tokyo
FOCE Osaka
Year
Year
2015
2015
Category
Category
Flyer Design
Business Card
Heart Beat - Business card
Made for Heart Beat Magic Bar
Year 2015
Category Logo Business Card
8

9. Loxoprofen - Medicine Package
Okuranger - App Design
Made for
Made for
Loxoprofen
Okuranger
Year
Year
2015
2015
Category
Category
Product Packaging
App Design
Mealthy - Identity
Made for Mealthy
Year 2015
Category Logo Design
9

10. Message
Made for Chelsea Foundation
Year 2011
Category Graphics
10

11. Nightmare
Made for Self Initiated Project
Year 2010
Category Illustration
11

12. Whirling Tides
Made for Self Initiated Project
Year 2010
Category Illustration
12

13. No Escape
Made for Self Initiated Project
Year 2010
Category Illustration
13

14. Predators
Brief - Create an outcome that relates to a randomly chosen words,
[Crab / Predator]
An illustration of a crab created by shapes of its predators:
Bird, fish, human, octopus, and otter.
Made for Chelsea Foundation
Year 2011
Category Illustration
14

15. iHatch
Made for Chelsea Foundation
Year 2010
Category Graphics
Brief - Visualise your journey as a foundation graphic design student.
The concept is the hatching eggs (ideas). Each colour represents stag-
es and my emotions during developing an idea to an outcome.
15

16. Rosetta Mission
Made for LCC Year 3
Year 2015
Category Illustration
Brief - Explain the mission - it’s objectives and achievements to date -
to a specific audience which you are asked to identify [pupils].
From its launch to the end, every illustrations were inspired by draw-
ings done by children, collected during the research phase. Simple, big
image, and glitters on canvas prints create a fun atmosphere and at-
tracts the target audience to get interest in the Rosetta Mission.
16

17. Emotions
Made for Chelsea Foundation
Year 2010
Category Collage
17

18. Annoying Sounds
Made for Chelsea Foundation
Year 2010
Category Animation, Sound
For more info, please visit : http://goo.gl/fvYZ2n
18

19. Stop motion animation created using blu-tacks left in a studio after a class presentation. Usually,
blu-tack are thrown away with a paper or get forgotten and found as a ball of dust. This video aim
to encourage people to reuse blu-tack.
Reuse Blu-tack
Made for Self Initiated Project
Year 2011
Category Animation To view the animation, please visit : http://goo.gl/NyyPy6
19

20. The objective was to create a typography machine, using reusable
items found in a house. The machine was built by a group of two stu-
dents using sponges, cardboard, springs, and belts, that prints a given
letter - ‘P’.The Chelsea Font! - ‘P’
Made for Chelsea Foundation
Year 2011
Category Typography For more info, please visit : http://goo.gl/6TiMae
20

21. We live and work in London and are aware of its 24hour culture but are we aware
of the nocturnal live it holds for the workers that keep the city operational as we
sleep?
The Samaritans’ business card has a dark abstract phone box illustration on the
back and each contains a text from the ‘Night Haunts’, the truth of the Samaritans.
Samaritans
Made for LCC Year 2
Year 2014
Category Business Card, Graphics
21

22. Tetris Code
Made for LCC Year 2
Year 2013
Category Graphics
The project was to convert a key text to numbers in ASCII, then reinter-
pret those numbers in another way.
“It is beneath the dignity of excellent men to waste their time in calcu-
lation when any peasant could do the work just as accurately with the
aid of a machine.”
22

23. The core of this project was to explore the structure and the form of a
body. The basic knowledge of a body and how different parts could be
seen as an art were questioned. Each parts of the nervous system were
mapped using points and lines to create abstract forms, then printed
on acetate sheets to explore the uniqueness of its body parts.
Anatomy - Human / Fish
Made for LCC Year 1
Year 2012
Category Illustration, Graphics For more info, please visit : http://goo.gl/n3THQd
23

24. The project was done by collecting sounds and
disposed items around the area of Tower Bridge.
By printing each elements on acetate sheets and
combining them into one piece, it creates an ab-
stract form of the area that no one have ever seen
before. This encourages a visitor to feel and look
around each area more carefully to find unique
experience, rather than just following a guide
book what to see.
Disguised London
Made for LCC Year 2
Year 2014
Category Graphics
24

25. 25

26. Trivia - Smokers
Made for LCC Year 2
Year 2013
Category Graphics
26

27. Trivia - Caffeine
Made for LCC Year 2
Year 2013
Category Graphics
27

28. It is printed on an A3 paper, folded into A6 size for
portability. The sound waves printed on a tracing pa-
per are placed on top of the photograph to illustrate
a sound of each inspiring locations. This audio guide
will allow students to find a place where sounds can
be used to get inspiration and generate ideas.
The Audio [free] Guide To London
Made for LCC Year 1
Year 2012
Category Infographic
28

29. 29

30. Museums Galleries in London
The aim of the information broadsheet is to help tourists explore
more of the London’s art design by sharing places where creatives
would go. A list of top 50 museums and galleries was created by in-
terviewing LCC’s young talents, asking them where would they go to
get creative inspirations.
By scanning the QR code on the broadsheet, tourists are able to
access the digital information including museums/galleries details
and location.
Made for LCC Year 2
Year 2013
Category Infographic
30

31. The colour Blue is the colour of communication, confidence, peace,
and trust.
Communication builds trust. Trust finds peace. However, lack of
communication leads to poor communication. The core of this proj-
ect is the question, “what happens if we meet a good stranger who
comes from a completely different culture, and don’t know how to
start a communication with them?”.
Blue - the colour of
Made for LCC Year 2
Year 2014
Category Infographic, Installation
31

32. Blue - the colour of [installation]
Made for LCC Year 2
Year 2014
Category Infographic, Installation
The installation illustrates the challenge of learning a new language.
Boxes inside a dark blue water contains a list of “Hello” in different
countries. This allows an audience to learn and start conversation.
32

33. UX Design Sketchbook [for iPhone]
Made for Self Initiated Project
Year 2015
Category Book Design
The aim for this project was to gain better understanding and research
skills on user experience design, and to learn / improve new skills on
both user interface and experience design.
33

34. Many students waste/lose their time even though they are not sup-
posed to. Some people waste their time by doing nonprofitable things,
some does do what they have to do but lacks in time management. The
aim was to design a calendar app which is simple and effectively show
the users how they’ve been using there precious time. The message is
to tell users how important each day is. The key inspirations were ‘DNA’
and ‘colours/meanings of each day (in cultural background)’.
Astral - Calendar App
Made for LCC Year 1
Year 2013
Category App Design, Flyer Design
34

35. To be able to communicate with a student about
the internship, we thought creating a mobile ap-
plication would be the best way. Our application’s
aim is to help students find better internship.
We also thought of organising an exhibition or an
event that helps student get better knowledge on
internship. Later on, we used this idea to open
an event, which promoted the application to
students. This project was done by a group of 6,
where my main role was to design an app (includ-
ing mock-up, demo video, etc.), and few product
designs for an event.
IN - Intern App
Made for LCC Year 2
Year 2014
Category App Design
35

36. 36

37. Brief - Connect an audience of your choosing to a product or service
from a global brand in a way that wasn’t possible three years ago.
Lifetime for Apple Watch is an health and medication tracking appli-
cation. It will help reduce the medication errors by informing users
on their medications, while tracking their health for better support.
It also syncs the patients’ data to their families and doctors device,
which allows them to share, inform, and get immediate help when
necessary.
LIFETIME for Apple Watch
Made for LCC Year 3
Year 2015
Category App UI/UX Design, Infographic, Poster
37

38. 38

39. 39

40. 40

41. 41

42. For more info, please visit : http://goo.gl/ZBg2oQ
42

43. Lifetime @ LCC Summer Shows 2015
Made for LCC Summer Shows 2015
Year 2015
Category Interactive Exhibition
The Lifetime App was exhibited at the LCC Summer Shows 2015, with
its infographic and an interactive demo app running on an iPad. This
allowed audiences to see how easy it has become to track their health.
43

44. CONTINUES
T H E J O U R N E Y

45. C O N T E N T S
Hospimal - Landing Page
Kiwabi - Flyer
Page #
Page #
7
8
Credits
Credits
N.F.
N.F.
Category
Category
Landing Page Design
Flyer Design
Just Bake - Bakery Branding
Page # 5 - 6
Credits N.F.
Category Branding
Mirai - Identity / Business Card
Heart Beat - Business Card
Page #
Page #
7
8
Credits
Credits
N.F.
N.F.
Category
Category
Identity Business Card
Logo Business Card
NF for Nasim Fukase
Page # 4
Credits N.F.
Category Logo Identity Design

46. C O N T E N T S
Okuranger - App Design
Nightmare
Page #
Page #
9
11
Credits
Credits
N.F.
N.F.
Category
Category
App Design
Illustration
Mealthy - Identity
Page # 9
Credits N.F.
Category Logo Design
Loxoprofen - Medicine Package
Message
Page #
Page #
9
10
Credits
Credits
N.F.
N.F.
Category
Category
Product Packaging
Graphics
FOCE - Shop Card
Page # 8
Credits N.F.
Category Business Card

47. C O N T E N T S
iHatch
Emotions
Page #
Page #
15
17
Credits
Credits
N.F.
N.F.
Category
Category
Graphics
Collage
No Escape
Page # 13
Credits N.F.
Category Illustration
Predators
Rosetta Mission
Page #
Page #
14
16
Credits
Credits
N.F.
N.F.
Category
Category
Illustration
Illustration
Whirling Tides
Page # 12
Credits N.F.
Category Illustration

48. C O N T E N T S
Samaritans
Anatomy - Human / Fish
Page #
Page #
21
23
Credits
Credits
N.F.
N.F.
Category
Category
Business Card, Graphics
Illustration, Graphics
Reuse Blu-tack
Page # 19
Credits N.F.
Category Animation
The Chelsea Font! - ‘P’
Tetris Code
Page #
Page #
20
22
Credits
Credits
N.F. F. Young
N.F.
Category
Category
Typography
Graphics
Annoying Sounds
Page # 18
Credits N.F.
Category Animation, Sound

49. C O N T E N T S
Museums Galleries in London
UX Design Sketchbook
Page #
Page #
30
33
Credits
Credits
N.F.
N.F.
Category
Category
Infographic
Book Design
Trivia - Smokers / Caffeine
Page # 26 - 27
Credits N.F. C. Ong
Category Graphics
The Audio [free] Guide to London
Blue - the colour of
Page #
Page #
28 - 29
31 - 32
Credits
Credits
N.F. H. Lam, B. Leonard
N.F.
Category
Category
Infographic
Infographic, Installation
Disguised London
Page # 24 - 25
Credits N.F.
Category Graphics

50. C O N T E N T S
IN - Intern App
Page # 35 - 36
Credits N.F. 5 LCC IN Team Members
Category App Design
LIFETIME for Apple Watch
Page # 37 - 43
Credits N.F.
Category App UI/UX Design, Posters
Astral - Calendar App
Page # 34
Credits N.F.
Category App Design, Flyer Design

51. Special Thanks
M. Delsing
J. S. Dias
A. Jufriadi
H. Lam
B. Leonard
C. Ong
A. Wlodarczyk
F. Young
M. Zanre
Eamejia
GraphicBurger
TechAll
M. Kitahara I. Sulaiman CrowdWorks Toconatsu
M. Kornoukhova A. Welback and to all who have helped and contributed.

52. N A S I M F U K A S E