NeitDesign Brand Book Office Plant Theme

Create. Present. Learn.
POWERPOINT TEMPLATESPRESENTATIONS FOR PUBLIC SPEAKING
NEITDESIGN IN THE WEB
E-LEARNING ABOUT PRESENTATIONS
INTRODUCTIONLOGOCOLORSTYPEFACESEMAILSIGNATUREHASHTAGS
neitdesign.com

STYLE GUIDE
CONTENTS
INTRODUCTION
LOGO
COLORS
TYPEFACES
EMAIL SIGNATURE
HASHTAGS
MEET THE FOUNDERS. WE HAVE SOMETHING WE WANT YOU
TO KNOW ABOUT NEITDESIGN. A WORD TO YOUNG
DESIGNERS.
INTRODUCTION PAGE 4
NEITDESIGN LOGO HAS A STORY. YOU’LL LEARN HOW IT WAS
DEVELOPED AND WHAT MEANING WE’VE PUT IN IT. DOS AND
DON’TS OF HOW YOU CAN USE IT.
LOGO PAGES 5-10
SEE WHAT COLOR COMBINATION WE USE AS OUR BRAND
IDENTIFICATION. YOU CAN COMBINE THEM AS YOU WISH,
BUT PLEASE BE SURE YOU PUT THE RIGHT COLOR CODE.
COLORS PAGES 11-13
WE USE 2 FONTS IN RATHER INTERESTING COMBINATIONS
FOR THE TITLES. AND WE USE ONE FONT FOR THE BODY
TEXT. LEARN IT IN THE SECTION OF TYPEFACES.
TYPESFACES PAGES 14-19
WE ALSO DEVELOPED A BRAND NEITDESIGN EMAIL
SIGNATURE. IF YOU WORK AS OUR EMPLOYEE DESIGNER,
PLEASE, BE SURE YOU USE IT RIGHT WRITING FROM OUR
COMPANY NAME.
EMAIL SIGNATURE PAGE 20
WRITING ABOUT NEITDESIGN IN SOCIAL NETWORKS?
PLEASE, USE OUR BRAND HASHTAGS.
HASHTAGS PAGE 21
neitdesign.com

4
MEET THE
FOUNDERS
ANTON AND NATALIA
NeitDesign was founded
in 2016, by two people
who were in love. But the
story started earlier:
after the summer 2014
that has brought the war
in our town. Our
colleagues left the
university and so did we.
Except we did not move
to other place, we stayed
at home, jobless and free.
We both knew English
perfectly. Anton has lived
and worked in USA in his
student years. I taught
foreigners.
And since we chose to
stay in the military
Luhansk, as it was our
home, but did not want
anything to do with the
new political regime, we
began to work in the
Internet.
It was Anton who
suggested to try
presentations. We have
widely used PowerPoint
in our work. We
presented scientific
results with it, and our
students prepared
presentation to show
their course and diploma
projects.
Fiverr was the starting
point of our journey to
the PowerPoint design
world. The first year at
Simple design is better. And “simple” does not
mean “easy.“ Just remember the “KISS” rule:
keep it simple, stupid.
A WORD TO YOUNG DESIGNERS
Anton Bystrov,
co-founder
of NeitDesign.com
“A professional designer shows the idea
with the best graphic means. The idea is the
core of design, not the beauty. It is a great
distinction between design and art. So, if
you did an awesome design but it does not
illustrate the idea, forget it.”
A WORD TO YOUNG
DESIGNERS
Natalia Liashenko, PhD
co-founder and ceo
of NeitDesign.com
Fiverr brought us about
80 satisfied clients, 2
Level Seller and the faith
in our designer future.
At first I worked alone
and took the pen name
“Neit Linkoln.” It was my
real pen name when I
tried myself as a writer in
years long forgotten.
“Neit” looked like a short
form of Natalia, and
easier for a foreign ear
and tongue. Thus, we had
our corporate name
though we did not know it
yet.
We consider the date of
founding NeitDesign as
the day of the first
completed order on
Fiverr: the 8th of
February, 2016.
Anton joined me later in
August, and we started to
work on NeitDesign
brand. Anton coded a
website for NeitDesign -
neitdesign.com in Feb
2017. I created the logo
to display on the site.
Since then, NeitDesign is
a freelance design studio
that specializes in
PowerPoint design. In the
2018, we started new line
of the brand products -
Neit.Pro. This includes
PowerPoint templates,
books, online courses
about presentations.
Meanwhile,
NeitDesign expands
social networks and
other Internet
resources and grows
as a brand along with
its founders’ family.
With this Brand Book,
we will establish our
style and find
employees, young
designers like
yourself, to join our
efforts in making this
world a prettier place
with PowerPoint
design.
Author of the article:
Natalia Liashenko
neitdesign.com

LOGO
THE STORY AND USAGE
LOGO OR THE LOGOTYPE IS AN EMBLEM, A SYMBOL THAT
COMPANIES USE AS A MARK OF RECOGNITION. IT REPRESENTS THE
BRAND ITSELF IN A GRAPHIC FORM. LOGOTYPE HAS MEANING IN
THE CONTEXT OF THE COMPANY’S STORY OR ITS
PERSONALIZATION. BASICALLY, IT’S AN APPEARANCE OF THE
COMPANY, ITS FACE.
LOGOCOLORSTYPEFACESEMAILSIGNATUREINTRODUCTIONHASHTAGS
VESRION 1 VESRION 2
5
neitdesign.com

6
It was at the start of our career, when we only began to
think about the logotype and brand identity for our
small designer business. We successfully completed the
order for this client and the next day opened the new
project – the first one for NeitDesign, its logotype.
LOGO
OUR STORY
You already know why we chose the name Neit and what
was its origin. But why these colors and what do they
mean? When we made the first banner for our Fiverr gig
on PowerPoint presentations, we wanted to be different
among other similar gigs.
So, if the majority of gigs had slides
samples on their banner, we decided
to use plain bright colors on a black
background. It was our first designer
decision, and a very successful one.
We remember one client asked us to
make a presentation for her in the
same color scheme. She felt they
were the colors of power and
energy.
neitdesign.com

7
Turquoise color
Is Natalia’s favorite color. It is
not the blue, but much more
tender. Turquoise is the color of
the sea wave, light and bright. It
is not cold, but refreshing. A
symbol of the fresh start or a
new wave in business, re-
branding or a brand new design.
A point in circle
Is a symbol of
concentrated
designer power in
one point.
Pie Chart
Is a part of
PowerPoint logo.
Lightning Symbol
Symbol of power, black and
purple colors are the original
ones from Neit’s first Fiverr
banner. The original blue was
changed to turquoise.
Lightning also has a shadow.
Shadow
The Neit’s part
has a shadow, to
be distinctive.
neitdesign.com

8
LOGO V.1
CORRECT USAGE for V.1
SIZE
The logo must be bigger than 200 px wide for
screen and more than 2,00’’ for print products.
200px/2,00’’
SPACING
Clear space is 0.35” from each side.
O
O
O
O0,35’’
0,35’’
0,35’’
0,35’’
COLOR
The NeitDesign colors are turquoise, purple
and gray (see palette in Colors section). In
case of colored background, the logo color is
white. No other colors are allowed. The
shadow line beneath the “Neit’s” and the
lightning should be adjusted to the
background. For instance, if the background is
turquoise, the shadow will be dark-turquoise.
THE SAMPLE OF ONE COLOR LOGO:
neitdesign.com

9
LOGO V.1
INCORRECT USAGE for V.1
Some text
Don’t use shadow,
glow, and other
effects
Don’t use other
colors except the
brand ones
Don’t outline
the logo
Don’t stretch or
deform the logo
Don’t overlay
the logo
Don't use any
part of the logo
stand alone
Don't use the
colored logo on
non-contrast
background
EXCEPT
THIS ONE 
neitdesign.com

10
HASHTAGS
LOGO V.2
DOS AND DON'TS FOR V.2
160px/1,60’’
SIZE
The logo v.2 must be
bigger than 160 px wide
for screen and more than
1.60’’ for print products.
WHEN YOU USE VERSION 2
When you have a lot of free space for the logo, as
at the pages 2 and 22 of this style guide.
When the Logo v.1 doesn’t looks good in the
layout and you need something more square.
DOS AND DON’TS FOR V.2
Are the same as for the v.1 + don’t forget to adjust
the rounded rectangle shadow along with the
“Neit’s” and the lightning shadows for colored
backgrounds.
TAGLINE
Use it with the logo v.2 when
possible.
MEANING
Create...
presentations with us
using our PowerPoint
templates.
Present...
Neit’s presentations
to your investors,
clients, family.
Learn... by
Neit’s courses on
PowerPoint and
make amazing ppts.
neitdesign.com

COLOR
COMBINATIONS
COLOR PROVIDES A STRONG VISUAL LINK TO OUR BRAND IDENTITY
ACROSS ALL OUR MARKETING PRODUCTS. THE PALETTE OF THIS
STYLE GUIDE SERVES AS OUR BRAND’S CORPORATE COLORS FOR
PRINT AND WEB APPLICATIONS. TO ENSURE CONSISTENT
REPRESENTATION OF NEITDESIGN BRAND IDENTITY, ALWAYS USE
HIGH QUALITY REPRODUCTION METHODS.
One color can be written
in 3 codes. Each code has
its purpose.
CMYK is for color printing.
C - cyan, M - magenta, Y -
yellow, and K - key (black).
HTML Hypertext Markup
Language for creating web
pages and web apps.
RGB is a universal color
model. Red, Green and
Blue light.
11
neitdesign.com

PRIMARY COLORS
Primary colors are colors that we use at our website
and logo. You can add other colors if the design piece
requires it, as we did in this style guide. Violet,
orange, green etc. are the secondary colors 
But still the 2 primary colors allows to built a
consistent design. Go to our website to see how to
combine our 2 primary colors. Also, we use particular
grey colors. See their codes below
& SECONDARY COLORS
CMYK
0 100 0 0
HTML
#FF00FF
RGB
255 0 255
PURPLE
CMYK
85 6 0 21
HTML
#1FBECA
RGB
31 190 202
TURQUOISE
CMYK
2 2 0 42
HTML
#929295
RGB
146 146 149
GRAY – 50%
CMYK
0 0 0 79
HTML
#363636
RGB
54 54 54
GRAY – 80%
CMYK
15 3 0 38
HTML
#879B9F
RGB
135 155 159
BLUE-GRAY
CMYK
1 1 0 7
HTML
#EBEBED
RGB
235 235 237
GRAY – 25%

12
neitdesign.com

neitdesign.com
Brand Turquoise
Brand Purple
13
neitdesign.com

TYPEFACES
FONT COMBINATIONS
TYPOGRAPHY IS ONE OF THE 2 MOST IMPORTANT DESIGN
ELEMENTS AND STANDS OUT TOGETHER WITH A BRAND COLOR
SCHEME. FONTS ARE USED TO DIFFERENTIATE SECTIONS OF
INFORMATION AS HEADLINES, BODY TEXT OR CAPTIONS.
NEITDESIGN USES A PARTICULAR COMBINATIONS OF FONTS. THEY
ARE CC LISENCE GOOGLE FONTS.
Primary typeface is for
body text and titles, we use
it most frequently.
Secondary typeface is for
titles and some other text
to highlight the idea.
Sometimes you can use
both fonts in one sentence,
to highlight some words.
14
neitdesign.com

Lato
Primary Typeface
Lato
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890%$&@#()!?”’<>|
AaBbCc123456
PRIMARY TYPEFACE
Lorem Ipsum
Lato
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Mauris nibh dui, finibus vel sodales quis, porttitor at est.
Proin at diam at nunc lobortis sodales. Mauris quis
consectetur purus, in euismod massa.
Lorem Ipsum
Lato Hairline
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris
nibh dui, finibus vel sodales quis, porttitor at est. Proin at diam
at nunc lobortis sodales.
Lorem Ipsum
Lato Black
Mauris nibh dui, finibus vel sodales quis, porttitor at est.
Proin at diam at nunc lobortis sodales.
Lorem Ipsum
Lato Light
Mauris nibh dui, finibus vel sodales quis, porttitor at est. Proin
at diam at nunc lobortis sodales.
15
neitdesign.com

Great Vibes
Secondary Typeface
Great Vibes
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890%$&@#()!?”’<>|
AaBbCc123456
SECONDARY TYPEFACE
Lorem Ipsum
Great Vibes Regular
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris nibh
dui, finibus vel sodales quis, porttitor at est. Proin at diam at nunc
lobortis sodales. Mauris quis consectetur purus, in euismod massa.
16
neitdesign.com

Logo - Great Vibes
Lorem Ipsum
Lato Regular
Uppercase
LOREM IPSUM
Great Vibes Regular
Lorem Ipsum
Lato Bold
Lorem Ipsum
neitdesign.com
17
neitdesign.com

Great Vibes
AaBbCc123456 AaBbCc123456
TYPEFACE COMBINATION
Lato
Lorem ipsum dolor sit amet.
We use compound of typefaces for titles to highlight the main idea. It is
the same, as to highlight some words in the text.
Remember that the Great Vibes font is a handwritten font.It
visually looks smaller than it is. And you have to adjust it to the size of
the Lato font each time you use them together.
NEVER USE GREAT VIBES AND LATO TOGETHER IN
THE CAPS LOCK MODE.
Don’t put the Great Vibes text before the Lato text in the
beginning of the sentence.
18
neitdesign.com

Lato 25 pt + Great Vibes 35 pt
Loremipsum
neitdesign.com
19
neitdesign.com

Your Name
your position at NeitDesign
NeitDesign - PowerPoint Presentations
neitdesign.com
antonbystrov.com
Our portfolio: https://youtu.be/NcUakERbfP4
www.linkedin.com/in/neitdesign/
EMAIL SIGNATUREHOW TO USE IT
20
neitdesign.com

HASHTAGSAND WHEN TO USE THEM
#neitdesign
#ppt
#powerpoint
#ppt_design
#pptdesign
#neitppt
#neit_pro
#neitpro
#pptdesigner
#neitdesigner
#neitvideo
#neit_video
#infographic
#graphic design
#slideshow
#business_ppt
#clean_ppt
#modern_ppt
#creative_ppt
#professional_ppt
#corporate_ppt
#pptx
#diary_of_power
point_designer
#presentation
#neitpresentation
#neit_presentation
#proof_we_are_cool
#animation
#pro_design
ENG
HASHTAGS (#) ARE KEY WORDS THAT BLOGGERS USE FOR SEARCH ENGINES TO
FIND THEIR ARTICLES AND BLOGS. NEITDESIGN HAS ITS OWN “BRAND”
HASHTAGS FOR TEXTS IN ENGLISH AND RUSSIAN. IF YOU ARE A BLOGGER
WRITING FOR OR ABOUT US, PLEASE, BE SURE TO USE THE FOLLOWING
HASHTAGS. ALSO. USE THEM WHEN MENTIONING NEITDESIGN IN THE SOCIAL
NETWORKS.
RUS
HASHTAGS FOR
NEIT.pro
PRODUCTS
#neitdesign
#ppt
#powerpoint
#pptx
#презентация
#анимация
#дизайн
#шаблон
#ppt_шаблон
#инфографика
#слайдшоу
#neit_видео
#дизайн
#бизнес_презен
тация
#дневник_
powerpoint
_дизайнера
#сторителлинг
#neitpro
#neit_pro
#корпоративная
_презентиция
#мы_круты_и_
это_доказано
#infographic
#pro_дизайн
# proдизайн
#графика
#3Д
#neit_pro
#neitdesign
#neitpro
#template
#neit_udemy
_course
#neit_graphicr
iver_template
#neit_amazon_
book
#Neit.Pro_m
ultipurpose_
powerpoint_
presentation
_template
#style_guide
#brand_book
#client_ques
tionnaire
#price_list
#gift_card
#video_scribe
#video_intro
#video_outro
#movie_vid
eo_intro
#wow_power
point_presen
tation
21
neitdesign.com

neitdesign.com
2018
fiverr.com/neit_linkoln linkedin.com/in/neitdesign/
facebook.com/neitdesign
graphicriver.net/user/neit_design_com
udemy.com/powerpoint-2016-neit-design
LINKEDIN:
FACEBOOK:
GRAPHICRIVER:
FIVERR:
UDEMY:
MEET US ON
https://www.youtube.com/c/NeitDesignYOUTUBE:

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