How to Tell Your Brand Story Like a Hollywood Film

BY NATALIA NICHOLSON
HOW TO TELL YOUR
BRAND STORY
Like A Hollywood Film

This Workshop Will Help you to:
3. Increase your
visibility By Story
Telling
2.Build your
brand story
1.Define your
personal brand
story

2 | HOW TO TELL YOUR BRAND STORY
Impact Inform Inspire Income
The
format
Storytelling
System
Pitch & Grow

Creating A Hunger
✔Paint a picture of the possibilities
✔Focus on the lifestyle benefits
✔Create a gap between problem & result
✔ Your subject must bridge this gap
✔ Start with the pain of where they are at
✔ Change what they are deleting
✔ Use softening words like perhaps, maybe,
potentially..
✔ Point out the consequences of choices

Positioning Subject
Example: It’s important to focus on this
because
Reason 1: Job Market
Reason 2 : Financial Independent & Wealth
Reason 3 : More Time
Reason 4 : Fulfilment/ Personal Goals

SCENE
✔ SAVE-Smell/Auditory/
Visual/Emotion
✔ PLACE (if you’d been with me)
✔ PRECISE (Descriptor)
✔ DROPS (mark out of scene)
STARS
HERO/ADVERSARY/MENTOR
SUSPSENSE
✔ UNKNOWN- Masked character
✔ UNANSWERED asked audience questions
✔ UNCERTAIN (Outcome/ will they/ wont
they)
✔ UNESY (Feelings)
SEGUE
✔ ASK –Step out of Scene & Relate
Question
✔ ANALOGY- Metaphor
✔ ACTIVATE – Motivational piece
✔ ADAGE-Quote
SPEECH
✔ CHARACTERIZE – Did they get
into character
✔ CONVERSE Dialogue between
2 people
✔ COGNITION (Inner Dialogue)
✔ CONDENSE (Was scene
shortened)
✔ Was there evidence of
resistance?
✔ Did they push through?
✔ Did they position themselves
as the experts? What they do
now & why?
✔ Did a theme come through?
ACT 1
PROBLEM
ACT 2
CONFLICT/ SERACHING
ACT 3
ANSWER

Medium
Pace,
Rhythmic,
Clarity

Fast,
Loud or
Punchy

Slow,
Quiet,
Heartfelt,
Breathy,
Pauses

✔ Smile While talking
✔ Randomly select people in audience
✔ Look directly in their eyes while
speaking
✔ Hold eye contact until the end of
sentence

✔ Create picture by moving with purpose
✔ Leave space to act or add prop’s for
your scenes
✔ Use acting and humour in your story
✔ Create an stage and space
✔ Use the “LEAN” Technique
✔ Commit for the entire story

“MI-5”
Archetype Agent

Agent 1
The warrior
❖ Finger Points Like A sword
❖ Calls People to action
❖ Sets New Standards

Agent 2
The Lover
❖ Open and Honest
❖ Speaks from the Heart
❖ Open palm gestures

Agent 3
The Sage
❖ Speaks a Deeper Truth
❖ Connected to a Higher Power
❖ Shares the Power

Agent 4
The Jester
❖ Laugh at Themselves
❖ Burst Their Own Age
❖ Spontaneous
❖ Asymmetrical Gestures

Agent 5
The Sovereign
❖ Takes Charge
❖ Owns The Stage
❖ Palm Down Gestures

Neutral
❖ The Stock Position
❖ Move Out From
❖ Come Back To
❖ Balanced
❖ Hands Still

✔ Don’t over use the same gesture
✔ Go back neutral if not in show & tell or gesture
✔ Don’t move all the time stillness is power
✔ Use your characters gestures
✔ Let your emotions drive your movement
✔ Show and tell can be a circle of actions on your stage
✔ Use bigger gestures for bigger audiences
✔ Have an animated face
✔ Make smiling your standard gesture

ACT 1: THE
PROBLEM/
CONFLICT
ACT 2: CATALYST –
INSIGHT & DECSION
ACT 3: THE
BREAK
THROUGH OF
THE BATTLE

 What sort of expert do you want the audience to see
as at the end of the story
 What was the real light bulb moment that cemented
your decision to become the expert you want to be
seen/ known or used?
 What was the catalytic event that lead to you having
this light bulb moment?
 What mistakes were you making before the catalytic
event? How were you delayed, denied, distracted or
in doubt before?

 What is a loss or failure you experienced that led to
you becoming full of doubt which caused delay,
denial or distraction?
 What was a problem or conflict you experienced in
the past that led to the loss or failure above?
 What do you feel could be overall theme to your
story?
 What is a metaphor, prop or question you could use
to subtly introduce the theme at beginning of the
story?

Speak to Educate
& Inspire
MAJOR
POINT
WHAT IF
HOW
WHY
WHAT?

Speak to Educate
MAJOR
POINT
WHY
WHAT?

 What experience have you had that could become
a story to illustrate your point?
 What experience have “famous” people had could
become a story to illustrate your point?
 What experience have “other” people had that
could become a story to illustrate your point?

✔ Ask a series of questions To relate the story to them
✔ Make your point with a “catchy” phrase that brings it back to the
“WHY”
✔ Make your phrase
EXAMPLE:
“Life won't give you more, until you do something with that you
already have” – “If You Fail To Plan You Plan To Fail”

What questions would they ask if they could?
How can I answer the questions with content?
Point Number 1

With regards your
point or principle
What really hacks you off?
Why does this hack you off?
What is the pre conception belief that stops
people?
What is this bullsh*t?
What’s the truth?
Point Number 2

What could your point be linked to?
What story of your/famous/other illustrate it?
What activity could illustrate it?
Point Number 3

What is a catchy phrase you can finish the
point with?
Try to include the word YOU in the phrase
Point Number 4
Example: Life wont give you more
until YOU do something with what
YOU already

What questions would they ask if they could?
How can answer the question with content?
Point Number 5

END
THANK YOU
www.natalianicholson.com

How to Tell Your Brand Story Like a Hollywood Film

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