Ground Control 2017 Talk. It’s launch day! You and your team have worked hard to achieve this — the moment when you release your client’s website into the wild, ready to go off and live on its own. But wait! Is the client’s team equipped to handle the growing needs of their new website? Who will be making needed updates? Are other team members involved in content maintenance decisions? And will your client be able to deal with the design and development needs of the site as the site’s purpose grows?

1. MAKE POST-
LAUNCH A
SUCCESS Ground Control 2017
Natalie Semczuk
@talkanatalka

2. Hello

3. LET’S TALK
PROJECTS

4. A QUICK
STORY…

5. THE WORST FEELING IS
HANDING OVER A
PROJECT THAT A CLIENT
CAN’T MAINTAIN

6. PROJECT
MANAGERS
HOLD THE KEYS
TO A PROJECT

7. OUR PROJECTS
HAVE
PROCESSES
• Project definition/start point
• Work on deliverables
• Test/refine
• Launch

8. WE INVOLVE OUR
CLIENTS AND
STAKEHOLDERS
• Discovery
• Scope
• Clarification
• Testing
• Demos
• Training

9. BUT WHAT ELSE
CAN WE DO?

10. POST-
LAUNCH

11. WHAT PIECES OF
CONTENT WILL
GET UPDATED?

12. DOES THE CLIENT
HAVE A TEAM IN
PLACE TO UPDATE
THE NEW SITE?

13. WHO ELSE IS
INVOLVED IN
MAINTENANCE
DECISIONS?

14. WHAT DOES THE
CONTENT
PROCESS LOOK
LIKE?
From decision to content creation
to approval to posting.

15. IS THERE A
DESIGN/
DEVELOPMENT
PLAN IN PLACE?

16. WHAT ABOUT
SECURITY, UPDATES,
AND
INFRASTRUCTURE
SUPPORT?

17. SOME CLIENTS
HAVE SOME OF THIS
COVERED. MOST
DON’T HAVE ALL.

18. WE CAN REVERSE ENGINEER
OUR PROCESSES TO
INCLUDE
EDUCATION +
EXPECTATIONS

19. PRE-
PROJECT
Activity

20. WHAT QUESTIONS
MIGHT YOU ASK
ABOUT SITE &
CONTENT
MANAGEMENT?
Activity

21. THE
IMPORTANCE
OF DISCOVERY

22. SET
EXPECTATIONS
ABOUT POST-
LAUNCH BY
ASKING UP-FRONT

23. GET THE STAKEHOLDER
TEAM ON BOARD WITH
THEIR
RESPONSIBILITIES
AFTER LAUNCH

24. FROM
DISCOVERY
TO PROJECT
PLANNING

25. GREAT
PROCESSES
ENCOURAGE
POST-LAUNCH
SUCCESS

26. CAPTURING
CONTENT MANAGER
WORKFLOWS
HELPS US DESIGN
& DEVELOP BETTER

27. CREATE A
CONTENT
WORKFLOW &
RESPONSIBILITIES
MAP

28. RACI MATRIX
FOR POST-
LAUNCH
PLANNING

29. RACI =
RESPONSIBLE
ACCOUNTABLE
CONSULTED
INFORMED

30. RESPONSIBLE
Who does the work to achieve the
task?

31. ACCOUNTABLE
Who is responsible for the correct
and thorough completion of the
task?

32. CONSULTED
Who provides information for the
project and communicates
regarding the tasks/projects?

33. INFORMED
Who needs to be informed of
progress and is affected by the
outcome of the tasks?

36. PRE-PLAN THE
MAINTENANCE
WORKFLOW
Activity

37. GET CLIENTS
THINKING
ABOUT THEIR
OWN PROCESS

38. MANAGE
EXPECTATIONS
ABOUT PROJECT
USE CASES FROM
THE START

39. SOME CAN
BE
EXTREMELY
SIMPLE:

40. OR IT COULD
BE MUCH
MORE
COMPLEX:
csffct.co/RGfGOu

41. PRE-
LAUNCH

42. GIVE CLIENTS
THE TOOLS
TO MANAGE
THEIR SITES

43. HOW CAN WE
ENSURE
THEY’RE
EDUCATED AND
PREPARED?

44. “PHASE 2”

45. ITERATIVE
PROCESSES

46. FEATURE
DEVELOPMENT

47. UPDATES/
MAINTENANCE
PACKAGES

48. TYPICAL
“LIFESPAN” OF A
WEBSITE

49. PROCESSES
NEED FEEDBACK
LOOPS

50. Planning —> Research —> Design —> Development —> Launch —> Maintenance

51. Planning —> Research —> Design —> Development —> Launch —> Maintenance

52. Planning —> Research —> Design —> Development —> Launch —> Maintenance

53. SETTING UP
PROJECTS FOR
POST-LAUNCH
SUCCESS REQUIRES
PLANNING

54. PRE-PROJECT
QUESTIONS AND
RESPONSIBILITY
PLANNING

55. DURING THE PROJECT,
CONTENT AND SITE
MANAGEMENT
WORKFLOWS MUST
BE CONSIDERED

56. POST-LAUNCH
EXPECTATION
SETTING, TRAINING,
AND UPKEEP

57. LEADS TO: MORE
MANAGEABLE WEBSITES,
MORE UPDATED CONTENT,
HAPPIER USERS ON BACK
AND FRONT END

58. THANK
YOU!
Natalie Semczuk
@talkanatalka
natalie@goodmerit.co
goodmerit.co
talkanatalka.com