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Demystifying the Business of<br />Social Media<br />

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What can you expect to learn today?<br />Why Social Media is so HUGE right now<br />Answers to the Top 5 Social Media questions <br />How to use the Top 5 Social Media sites for business<br />Top tips and tricks to take away and start using today<br />

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What you need to do now<br />

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Social media is huge<br />It’s important that we understand the huge shifts that are happening right now<br />

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If Facebook <br />were a country, <br />it would be <br />the third most <br />populated <br />in the world, <br />ahead of the <br />United States.<br />Only China<br />& India are<br />more populated.<br />

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500 BILLION.<br />The number <br />of minutes spent <br />on Facebook <br />per month. <br />LAST YEAR, THAT NUMBER WAS A MEASLY 150 BILLION<br />

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25 BILLION.<br />The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each month on Facebook. <br />THAT’S MORE THAN 6X LAST YEAR’S VOLUME.<br />

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500<br />BILLION<br />The number of peer influence impressions Americans generate per year via social media.<br />62% of those impressions come from Facebook.<br />

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35 HOURS<br />The amount of video uploaded to YouTube every minute.<br />THAT’S MORE THAN DOUBLE LAST YEAR’S VOLUME.<br />

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2 BILLION.<br />The number of YouTube videos viewed per day.<br />THAT’S TWICE AS MANY AS LAST YEAR.<br />

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4 BILLION.<br />The number of images hosted on Flickr. <br />THAT’S 13X MORE THAN THE LIBRARY OF CONGRESS. <br />

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ONE-THIRD.<br />The proportion of women aged 18-34 who check Facebook when they first wake up<br />Even before going to the bathroom. <br />

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NINETY-FIVE.<br />The percentage of companies using LinkedIn <br />to find and attract employees. <br />59% use Facebook and 42% use Twitter.<br />

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27 MILLION<br />The average number of “tweets” per day on Twitter.<br />THAT’S 8X LAST YEAR’S VOLUME. <br />

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Years to reach 50 million viewers<br />Radio<br />38 years<br />

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Years to reach 50 million viewers<br />Television<br />13 years<br />

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Years To reach 50 million viewers<br />Internet<br /> 4 years<br />

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Years to reach 50 million viewers<br />iPod<br />3 years<br />

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added 100 million users in less than 9 months<br />

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What is Social media? <br />

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It is A Powerful Business Tool<br />81% Generated exposure for their organization<br />61% Increased subscriber/traffic/opt-ins <br />48% Generated qualified leads<br />45% Reduced marketing costs<br />35% Closed more business <br />Source: Social Media Examiner 2010 Industry Report<br />

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Proof is in the purchase<br />33% visit social media sites to engage in product research before making a purchasing decision<br />47% say social media sites influence their decision to purchase specific companies services & brands<br />26% of respondents changed their minds about purchasing a product after reading about it on a social media site.<br />

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Social Media Effects<br />Source: Hubspot.com<br />

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The most important thing to know<br />Social Media is all about engaging<br />

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Real World Story<br />“I used to think Twitter was dumb, and I didn't even<br />have a personal Facebook account until 2009. <br />Now, the social web counts for probably a third of our<br />business.<br />If you have a business, you might want to think about<br />Gettingon the train too.”<br />Chris Guillebeau, Founder UnconventionalGuides.com has a small army (20K subscribers), <br />several successful online products and now a published book!<br />

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Why you need to be social<br />Being social is not just for people it’s for organizations too!<br />You can’t afford to not use Social Media as part of an integrated marketing effort.<br />Social Media is here to stay so learn how to maximize <br /> it for amazing results.<br />

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What is Social Media?<br />Social Media is media with a social component<br />that provides a two-way street for communicating. <br />Social media is produced through <br />self-publishing & user-generated<br />content vs traditional media<br />

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What is Social Media?<br />Social Media can be broken down as follows<br />Social Networking. (Facebook, LinkedIn, Twitter)<br />Social Photo and Video Sharing. (YouTube, Flickr)<br />Wikis. (Wikipedia, Wikia)<br />Social Bookmarking. (Diigo, Furl)<br />Social News. (Digg, StumbleUpon, Reddit) <br />

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Don’t be overwhelmed<br />You don’t need to be on all those sites!<br />

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Where do you need to be?<br />Create compelling content and stories to draw people to you.<br />Make a specific ask or establish a specific goal to reach.<br />Make it astonishingly easy for your customers to take action<br />

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What are the Top 5 questions asked by organizations today?<br />

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Question #1<br />How do I measure social media ROI?<br />

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Answer #1<br />How do I measure social media ROI?<br />Set goals and track actual reach<br />Measure your conversation share<br />Use recommendations and referrals<br />Create inbound link love<br />Utilize Social Bookmarking<br />

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Question #2<br />What are the best practices?<br />?<br />

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Answer #2<br />What are the best practices?<br />Treat Social Media like an offline relationship<br />Be LARGE - Listen, Ask, Respond, Give, Engage<br />Go for AAA – Authoritative + Authentic + Available<br />Be consistent with your brand message<br />Don’t shout out and sell all the time<br />

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Question #3<br />How do I best manage my time online?<br />

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Answer #3<br />How do I best manage my time online?<br />Spend 30-60 minutes doing the right things daily<br />Check-in 2-3 times per day - scan, engage & maintain<br />Focus on the top 3-5 tools and forget the rest <br />Set a weekly schedule and stick to it<br />Track your results and measure what’s working<br />

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Question #4<br />How do I reach my target markets?<br />

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Answer #4<br />How do I reach my target markets?<br />Setup Google alerts for your target market keywords<br />Set up Google alerts for your business & competition<br />Then monitor who is talking and where they hang out<br />Start engaging on those blogs, websites and forums <br />Leave intelligent comments, opinions and links back<br />

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Question #5<br />How do I generate traffic and leads?<br />

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Answer #5<br />How do I generate traffic and leads?<br />State what value you provide & problem you solve<br />Ask people to link back to your site & link to theirs<br />Create a call to action on your website<br />Establish a CRM system to capture leads<br />Create specific content to follow up and convert<br />

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Why your business needs to be on Facebook <br />

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Why Facebook?<br />Facebook is a huge social network with 600M+users<br />That’s a lot of eyeballs to get your business in front of!<br />

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People spend money on Facebook<br />Over 5 million people are `likes’ of Facebook pages<br />The average `like’ spends $71.84 as opposed to non fans<br />41% more likely to recommend your product to their friends<br />

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Example of a Great Facebook Page<br />

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Add Personality To Your Page <br /><ul><li>Make it rich & engaging

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Update 2-3 times daily

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Vary your content

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Mix up your media

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Create events

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Write a note and tag your fans</li></li></ul><li>How does a Facebook page work?<br /><ul><li>Fans (‘Likes’) of your page will see your page posts in their News Feed mixed in with updates from friends

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Fans can interact with your brand by liking, commenting and sharing your content

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You can install apps to run contests, polls, quizzes, videos, photos

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You can create a customized landing tab to ensure `Likes’ connect with you further

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You can link your blog feeds to publish to your page and show your Twitter updates on a tab</li></li></ul><li>How to grow your fan base<br /><ul><li>Click on `Suggest to Friends’ & invite them

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Connect to your other social media sites

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Integrate updates to your Twitter Feed

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Use Facebook Connect on your website

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Get a vanity URL so you can be easily found (http://www.facebook.com/username/)

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Buy Facebook ads to drive people to your page</li></li></ul><li>Why your business needs to be on Twitter<br />

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Why Twitter?<br />Twitter has over 145 million users who are part of a<br />lively 24/7 conversation. <br />

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How does Twitter work?<br />

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Getting Started With Twitter<br />Follow relevant accounts using these tools<br />

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Twitter Terminology<br />Learn the key lingo to stay cool on Twitter:<br />

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Twitter Best practices<br />

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How do you find business leads?<br /><ul><li>Search on Hashtags(#) that you can help with

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Look at trending topics to find potential clients

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Credit people with personal #Follow Friday #FF

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Connect with people and direct them to your site

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In your bio put a direct link to your sales page or site

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Create a friendly autoresponder and give away a useful free report</li></li></ul><li>Advanced Twitter Exercises<br />Create a free Bit.ly account to shorten URLs and track <br /><ul><li>Submit your tweets on Su.pr and get more traffic

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Create usefu lists on Twitter for people to follow

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Visit Tweetml.org to follow an entire list in one go

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Use ManageFlitter unfollow people</li></li></ul><li>How do you make money on Twitter?<br />

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Why your business needs to be on LinkedIn<br />

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Why LinkedIn?<br />Used by over 70 million professionals & gains 1 new member per second and 3M per month<br />

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How does LinkedIn work?<br />Create your own online resume<br />Create a company profile to give you more visibility<br /><ul><li>Network with like-minded professionals

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Find potential hires or strategic alliances

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Create links to your company & generate traffic

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Showcase your initiatives to millions</li></li></ul><li>How does LinkedIn work?<br />Gain trust for you and your organization<br />

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Examples of great LinkedIn Profiles<br />

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Leverage the power of LinkedIn <br />Ask a question on LinkedIn’s discussion forum<br /><ul><li>Get answers from professionals on your topic

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Answer questions and be a helpful resource

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Make new connections through this activity

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Send direct messages to your connections

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Join groups and meet people with similar interests

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Create events and gain more exposure to new clients</li></li></ul><li>Example of an Answers search <br />

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Leverage the power of LinkedIn <br />Look up profiles prior to meeting people<br /><ul><li>Gain insight into their background and more

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Search for top influencers and introduce yourself</li></ul>Search for Service Partners <br /><ul><li>Give and receive recommendations</li></li></ul><li>LinkedIn Etiquette<br />Reciprocity is a wonderful thing. Gratitude is key.<br /><ul><li>Don’t be afraid to ask for favours

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Pass along information

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Make introductions

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Give back</li></li></ul><li>LinkedIn Etiquette<br />Do not abuse your network with spam messages<br /><ul><li>Use LinkedIn’s status update to share valuable info

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Use this sparingly and not as a ‘Daily About Me’ broadcast or sales pitch

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Avoid the boilerplate text when adding a connection and instead write a personal one</li></li></ul><li>LinkedIn Etiquette<br />Value relationships over transactions<br /><ul><li>Use LinkedIn as a professional ground to connect

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Great tool to connect with influencers

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Play by the rules and don’t SPAM people

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Act with integrity and don’t share false information

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Engage regularly with your network</li></li></ul><li>Why your business needs to be on YouTube<br />

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Why YouTube?<br />YouTube is more than just a place to upload, share<br />and view videos<br /><ul><li>YouTube is the world’s 2nd largest search engine

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Every minute 35 hours worth of video is uploaded

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Attracts 60 million unique viewers per month

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Optimized for 18 different languages

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Allows you to market your brand or products</li></li></ul><li>Building A Community<br /><ul><li>Find professionals on YouTube by searching keywords

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Add these people as friends to message them

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Subscribe to their channel to receive updates

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Leave comments on YouTube videos</li></li></ul><li>How to increase your viewership<br /><ul><li>Ask people to `Like’ or share your video

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Share the link yourself from under your video

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Send your video as a personal message

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Add a widget on your website or blog that

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Use the embed code under your video to put in a post</li></li></ul><li>Get started very quickly for very little<br /><ul><li>Record directly from YouTube

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Record using your iPhone if it has video

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Use your digital camera if it has video mode

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Buy a $200 Flipcam with easy upload

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Invest in a small handheld video camera</li></li></ul><li>Why your business needs to be on WordPress<br />

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Why Blog?<br />A blog is a fantastic tool to promote your business<br />Read my Blog<br />

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Before You Dive In<br />There are over 200 million blogs worldwide<br /><ul><li>Browse other blogs in your industry

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Search for the top blogs using Technorati, AllTop and Blogrank

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Emulate the best</li></li></ul><li>How Does it Work?<br />Using a blog platform allows you to set up a site to:<br /><ul><li>Post informative articles

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Allow readers to share and engage

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Create pages with more information

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Add plug-ins and widgets

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Draw traffic to your sites</li></li></ul><li>Questions to Ask Yourself<br /><ul><li>What is the business purpose of my blog?

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What are the objectives, outcomes and goals?

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Who is your ideal reader?

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How do you want your readers to feel?

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What do you want your readers to do?

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How much time can you devote?</li></li></ul><li>Why WordPress?<br />WordPress is an extremely popular blog platform<br /><ul><li>Very easy to get started and free

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Choose from hundreds of free themes

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‘What You See Is What You Get’ content editor

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Up to the minute statistics on your posts

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Numerous widgets & plug-ins</li></li></ul><li>Elements of Great Blog Design<br /><ul><li> Enticing header with name of blog, tag line

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Clear call to action buttons to subscribe or signup

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Search bar so you can see how visitors use your site

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About page with photo and testimonials

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Use a variety of media: text, video, audio

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Plenty of white space to make it easy to read

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Social Media links to share your content and connect with you </li></li></ul><li>Best Case Practices <br />Make it relevant <br />Provide useful information that solves problems<br /><ul><li>Provide unique or new insights into subjects

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Have a strong opinion and state it

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Write in a way that is clear and concise

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Establish a regular posting schedule and stick to it</li></li></ul><li>Creating a Community<br />Treat your relationships online like those you do off<br /><ul><li>Ask questions regularly

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Reply to comments in a genuine and friendly way

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Follow those who comment on Twitter and engage

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Use comments by readers as content for new posts

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Thank people for their comments by emailing them

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Leave insightful comment on other blogs</li></li></ul><li>Before we finish up<br />Here are some facts that are kind of scary<br />

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By 2014, social networking services will<br />replace email as the primary vehicle for<br />Interpersonal communications for 20 percent<br />of business users.<br />Gartner Oct 2010 report<br />

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Don’t be a failure<br />Through 2015, only 25 percent of enterprises will<br />routinely utilize social network analysis to improve<br />performance and productivity.<br />

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How can you learn to use Social Media to get real results for your business?<br />

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Two simple ways<br />Work with me one-on-one for social media personal training and coaching<br />Invest in the Social Media Bootcampe-program complete with 7 workout guides<br />

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Plus Step by Step Videos<br />

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What does it deliver?<br />

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Your Own Personal Trainer<br /><ul><li>Two months of ongoing coaching

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Top tips and latest updates

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Advanced techniques

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Easy workouts to keep you on track</li></ul>Motivation and bite-sized chunks<br />of learning are key to success<br />

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All this in one complete product<br /><ul><li>7 downloadable workouts

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Step by step video tutorials

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2 months of coaching via email

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Latest updates and top tips</li></ul>If you’re interested then definitelycome and visit:<br />http://womanzworld.com/bizshop/bootcamp<br />Images in this presentation are courtesy of the great folks at Shutterstock<br />

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A little bit about me<br />I’m Natalie Sisson. A Kiwi Entrepreneur, Adventurer and<br />Founder of The Suitcase Entrepreneur<br /><ul><li>I’m an integrated marketer

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I’m a social media evangelist & personal trainer

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I co-founded a company that built a Facebook app

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I’m a Regional Bodysculpting Champion

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I broke a World Record in Dragon Boating

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I’m a gold medal World Beach Ultimate Champion</li></li></ul><li>Who Am I?<br />

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How has social media helped me?<br />

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I’ve built my business on Social Media<br />Over 1700 fans on Facebook<br />$15K in 1 month running social media bootcamps<br />9,000 + Quality Twitter followers <br />Klout score that ranks me as a Thought Leader<br />800 + connections on LinkedIn for leads<br />Popular on location YouTube videos <br />Thriving Blog and global audience<br />Newsletter list doubling every month<br />Awesome community of entrepreneurs<br />

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Thanks for reading and sharing<br />You’ll find me on @womanzworldand @nataliesisson<br />Connect with me on Facebook.com/womanzworld<br />Find me on LinkedIn.com/in/nataliesisson<br />Visit my channel on YouTube.com/nataliesisson<br />Join my community at TheSuitcaseEntrepreneur.com<br />