Social Media is huge and any business not tapping into the power of these tools and networks is missing out. Yet it can be overwhelming and difficult to know where to start and what tools to use. This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy

1. Demystifying the Business of Social Media

2. What can you expect to learn today? Why Social Media is so HUGE right now Answers to the Top 5 Social Media questions How to use the Top 5 Social Media sites for business Top tips and tricks to take away and start using today

3. What you need to do now

4. Social media is huge It’s important that we understand the huge shifts that are happening right now

5. If Facebook were a country, it would be the third most populated in the world, ahead of the United States. Only China & India are more populated.

6. 500 BILLION. The number of minutes spent on Facebook per month. LAST YEAR, THAT NUMBER WAS A MEASLY 150 BILLION

7. 25 BILLION. The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each month on Facebook. THAT’S MORE THAN 6X LAST YEAR’S VOLUME.

8. 500 BILLION The number of peer influence impressions Americans generate per year via social media. 62% of those impressions come from Facebook.

9. 35 HOURS The amount of video uploaded to YouTube every minute. THAT’S MORE THAN DOUBLE LAST YEAR’S VOLUME.

10. 2 BILLION. The number of YouTube videos viewed per day. THAT’S TWICE AS MANY AS LAST YEAR.

11. 4 BILLION. The number of images hosted on Flickr. THAT’S 13X MORE THAN THE LIBRARY OF CONGRESS.

12. ONE-THIRD. The proportion of women aged 18-34 who check Facebook when they first wake up Even before going to the bathroom.

13. NINETY-FIVE. The percentage of companies using LinkedIn to find and attract employees. 59% use Facebook and 42% use Twitter.

14. 27 MILLION The average number of “tweets” per day on Twitter. THAT’S 8X LAST YEAR’S VOLUME.

15. Years to reach 50 million viewers Radio 38 years

16. Years to reach 50 million viewers Television 13 years

17. Years To reach 50 million viewers Internet 4 years

18. Years to reach 50 million viewers iPod 3 years

19. added 100 million users in less than 9 months

20. What is Social media?

21. It is A Powerful Business Tool 81% Generated exposure for their organization 61% Increased subscriber/traffic/opt-ins 48% Generated qualified leads 45% Reduced marketing costs 35% Closed more business Source: Social Media Examiner 2010 Industry Report

22. Proof is in the purchase 33% visit social media sites to engage in product research before making a purchasing decision 47% say social media sites influence their decision to purchase specific companies services & brands 26% of respondents changed their minds about purchasing a product after reading about it on a social media site.

23. Social Media Effects Source: Hubspot.com

24. The most important thing to know Social Media is all about engaging

25. Real World Story “I used to think Twitter was dumb, and I didn't even have a personal Facebook account until 2009. Now, the social web counts for probably a third of our business. If you have a business, you might want to think about Gettingon the train too.” Chris Guillebeau, Founder UnconventionalGuides.com has a small army (20K subscribers), several successful online products and now a published book!

26. Why you need to be social Being social is not just for people it’s for organizations too! You can’t afford to not use Social Media as part of an integrated marketing effort. Social Media is here to stay so learn how to maximize it for amazing results.

27. What is Social Media? Social Media is media with a social component that provides a two-way street for communicating. Social media is produced through self-publishing & user-generated content vs traditional media

28. What is Social Media? Social Media can be broken down as follows Social Networking. (Facebook, LinkedIn, Twitter) Social Photo and Video Sharing. (YouTube, Flickr) Wikis. (Wikipedia, Wikia) Social Bookmarking. (Diigo, Furl) Social News. (Digg, StumbleUpon, Reddit)

29. Don’t be overwhelmed You don’t need to be on all those sites!

30. Where do you need to be? Create compelling content and stories to draw people to you. Make a specific ask or establish a specific goal to reach. Make it astonishingly easy for your customers to take action

31. What are the Top 5 questions asked by organizations today?

32. Question #1 How do I measure social media ROI?

33. Answer #1 How do I measure social media ROI? Set goals and track actual reach Measure your conversation share Use recommendations and referrals Create inbound link love Utilize Social Bookmarking

34. Question #2 What are the best practices? ?

35. Answer #2 What are the best practices? Treat Social Media like an offline relationship Be LARGE - Listen, Ask, Respond, Give, Engage Go for AAA – Authoritative + Authentic + Available Be consistent with your brand message Don’t shout out and sell all the time

36. Question #3 How do I best manage my time online?

37. Answer #3 How do I best manage my time online? Spend 30-60 minutes doing the right things daily Check-in 2-3 times per day - scan, engage & maintain Focus on the top 3-5 tools and forget the rest Set a weekly schedule and stick to it Track your results and measure what’s working

38. Question #4 How do I reach my target markets?

39. Answer #4 How do I reach my target markets? Setup Google alerts for your target market keywords Set up Google alerts for your business & competition Then monitor who is talking and where they hang out Start engaging on those blogs, websites and forums Leave intelligent comments, opinions and links back

40. Question #5 How do I generate traffic and leads?

41. Answer #5 How do I generate traffic and leads? State what value you provide & problem you solve Ask people to link back to your site & link to theirs Create a call to action on your website Establish a CRM system to capture leads Create specific content to follow up and convert

42. Why your business needs to be on Facebook

43. Why Facebook? Facebook is a huge social network with 600M+users That’s a lot of eyeballs to get your business in front of!

44. People spend money on Facebook Over 5 million people are `likes’ of Facebook pages The average `like’ spends $71.84 as opposed to non fans 41% more likely to recommend your product to their friends

45. Example of a Great Facebook Page

47. Update 2-3 times daily

48. Vary your content

49. Mix up your media

50. Create events

52. Fans can interact with your brand by liking, commenting and sharing your content

53. You can install apps to run contests, polls, quizzes, videos, photos

54. You can create a customized landing tab to ensure `Likes’ connect with you further

56. Connect to your other social media sites

57. Integrate updates to your Twitter Feed

58. Use Facebook Connect on your website

59. Get a vanity URL so you can be easily found (http://www.facebook.com/username/)

61. Why Twitter? Twitter has over 145 million users who are part of a lively 24/7 conversation.

62. How does Twitter work?

63. Getting Started With Twitter Follow relevant accounts using these tools

64. Twitter Terminology Learn the key lingo to stay cool on Twitter:

65. Twitter Best practices

67. Look at trending topics to find potential clients

68. Credit people with personal #Follow Friday #FF

69. Connect with people and direct them to your site

70. In your bio put a direct link to your sales page or site

72. Create usefu lists on Twitter for people to follow

73. Visit Tweetml.org to follow an entire list in one go

75. Why your business needs to be on LinkedIn

76. Why LinkedIn? Used by over 70 million professionals & gains 1 new member per second and 3M per month

78. Find potential hires or strategic alliances

79. Create links to your company & generate traffic

81. Examples of great LinkedIn Profiles

83. Answer questions and be a helpful resource

84. Make new connections through this activity

85. Send direct messages to your connections

86. Join groups and meet people with similar interests

90. Pass along information

91. Make introductions

93. Use this sparingly and not as a ‘Daily About Me’ broadcast or sales pitch

95. Great tool to connect with influencers

96. Play by the rules and don’t SPAM people

97. Act with integrity and don’t share false information

100. Every minute 35 hours worth of video is uploaded

101. Attracts 60 million unique viewers per month

102. Optimized for 18 different languages

104. Add these people as friends to message them

105. Subscribe to their channel to receive updates

107. Share the link yourself from under your video

108. Send your video as a personal message

109. Add a widget on your website or blog that

111. Record using your iPhone if it has video

112. Use your digital camera if it has video mode

113. Buy a $200 Flipcam with easy upload

115. Why Blog? A blog is a fantastic tool to promote your business Read my Blog

117. Search for the top blogs using Technorati, AllTop and Blogrank

119. Allow readers to share and engage

120. Create pages with more information

121. Add plug-ins and widgets

123. What are the objectives, outcomes and goals?

124. Who is your ideal reader?

125. How do you want your readers to feel?

126. What do you want your readers to do?

128. Choose from hundreds of free themes

129. ‘What You See Is What You Get’ content editor

130. Up to the minute statistics on your posts

132. Clear call to action buttons to subscribe or signup

133. Search bar so you can see how visitors use your site

134. About page with photo and testimonials

135. Use a variety of media: text, video, audio

136. Plenty of white space to make it easy to read

138. Have a strong opinion and state it

139. Write in a way that is clear and concise

141. Reply to comments in a genuine and friendly way

142. Follow those who comment on Twitter and engage

143. Use comments by readers as content for new posts

144. Thank people for their comments by emailing them

146. By 2014, social networking services will replace email as the primary vehicle for Interpersonal communications for 20 percent of business users. Gartner Oct 2010 report

147. Don’t be a failure Through 2015, only 25 percent of enterprises will routinely utilize social network analysis to improve performance and productivity.

148. How can you learn to use Social Media to get real results for your business?

149. Two simple ways Work with me one-on-one for social media personal training and coaching Invest in the Social Media Bootcampe-program complete with 7 workout guides

150. Plus Step by Step Videos

151. What does it deliver?

153. Top tips and latest updates

154. Advanced techniques

155. Easy workouts to keep you on trackMotivation and bite-sized chunks of learning are key to success

157. Step by step video tutorials

158. 2 months of coaching via email

159. Latest updates and top tipsIf you’re interested then definitelycome and visit: http://womanzworld.com/bizshop/bootcamp Images in this presentation are courtesy of the great folks at Shutterstock

161. I’m a social media evangelist & personal trainer

162. I co-founded a company that built a Facebook app

163. I’m a Regional Bodysculpting Champion

164. I broke a World Record in Dragon Boating

166. How has social media helped me?

167. I’ve built my business on Social Media Over 1700 fans on Facebook $15K in 1 month running social media bootcamps 9,000 + Quality Twitter followers Klout score that ranks me as a Thought Leader 800 + connections on LinkedIn for leads Popular on location YouTube videos Thriving Blog and global audience Newsletter list doubling every month Awesome community of entrepreneurs

168. Thanks for reading and sharing You’ll find me on @womanzworldand @nataliesisson Connect with me on Facebook.com/womanzworld Find me on LinkedIn.com/in/nataliesisson Visit my channel on YouTube.com/nataliesisson Join my community at TheSuitcaseEntrepreneur.com