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Crisis management
- 1. Crisis management and the role of social media NATAŠA MIĆEVIĆ 500391/2010
- 2. CRISIS MANAGEMENT • Prior to the event A process Pre-crisis Warning • Indications Making decisions • Significant impacts Crisis point The aim • The worst is over Recovery Crisis vs. Risk • Repairing the Post-crisis organization 5 stages:
- 3. TYPES OF CRISIS Technological Organizational Rumors misdeeds Malevolence Crisis Confrontation Workplace Natural violence disaster Man-made disasters
- 4. SOCIAL MEDIA IS A WAY OF THINKING…AND MARKETING More than 1 billion users An interaction 500 million users Sharing, posting, comm enting….. 1 billion users The #1 activity on the 200 million users Web 50 million users
- 5. THE IMPORTANCE OF SOCIAL MEDIA IN CRISIS MANAGEMENT Spending time…. Impossible to ignore Sharing feelings “Listen” Good news travel fast, BUT…
- 6. SOCIAL MEDIA + CRISIS MANAGEMENT? 1. Keep everything under control 2. Time lost is never found again 3. No more secrets 4. Do not pretend that you’re right if you’re wrong 5. Don’t raise your voice 6. Train your army 7. Search engines 8. Different languages for different platforms 9. Better to be safe than sorry 10. Keep calm and social media “The only thing worse than being talked about is not being talked about.” Oscar Wilde
- 7. EXAMPLE NO. 1 - CHRYSLER Chrysler + NMS (SMM company) = “The F word” -> employee fired, NMS lost the contract
- 8. EXAMPLE NO. 2 – THE RED CROSS
Notas del editor
- - Negative publicity for both sides.