Natascha Saunders, Founder of The Youth Career Coach Inc. created a presentation for their students which identifies just some of the tools within personal branding.

2. “BRANDS ARE BUILT ON WHAT
PEOPLE ARE SAYING ABOUT YOU,
NOT WHAT YOU ARE SAYING
ABOUT YOURSELF.”
~ GUY KAWASAKI
HTTP://WWW.GUYKAWASAKI.COM/

3. NAME: NATASCHA ‘CAREER COACH | POOCHIE’ SAUNDERS
EDUCATION: UMASS AMHERST (BS), JOHNSON & WALES UNIVERSITY (MBA)
NORTHEASTERN UNIVERSITY (MS), MIT SLOAN (EXEC), HARVARD HKS (EXEC),
STANFORD (EXEC), NORTHEASTERN UNIVERSITY (ED.D) ,CURRENT
ENTREPRENEUR: CEO | FOUNDER OF THE YOUTH CAREER COACH INC.
CURRENT EMPLOYERS: FACULTY AT NORTHEASTERN, FACULTY AT TRINITY WASHINGTON, MBA EXCHANGE
FORMER EMPLOYERS: GEORGE WASHINGTON UNIVERSITY | ENCOMPASS EDUCATION | URI | MIT SLOAN | BOSTON
UNIVERSITY | JOHNSON & WALES UNIVERSITY |STATE STREET | A.G. EDWARDS
|WACHOVIA SECURITIES | MACY’S/NEIMAN MARCUS | SAKS FIFTH | SWAROVSKI | CANDY FORD
MODELING | ROXBURY PUBLIC DEFENDERS | INCERT SOFTWARE | PITNEY BOWES | BALLY’S
TOTAL FITNESS | REGGIE LEWIS
HOBBIES: TENNIS, PIANO, COOKING, TAE-KWON-DO
GREEK ORGANIZATIONS: ALPHA KAPPAALPHA | DELTA SIGMA PI | SIGMA EPSILON RHO
COOL FACTS: GOODWILL AMBASSADOR, GAMBIA (AS MISS BLACK RI USA ‘06|’07)
AWARDS: TORY JOHNSON’S WOMEN FOR HIRE, DARING DOER
MASS HOUSING | MASS IMPACT, CHANGE AGENT
HARVARD ‘WECAN’ WOMAN OF THE YEAR
About Me
4/21/2015www.theyouthcareercoach.com

4. DO YOU HAVE A BRAND?
“It’s not who you know it’s who
knows you.” Jeffrey Gitomer
4/21/2015www.theyouthcareercoach.com | www.nataschasaunders.com

5. • PERSONAL BRANDING, BY DEFINITION IS THE PROCESS BY WHICH WE MARKET
OURSELVES TO OTHERS.
• IT’S HOW YOU POSITION YOURSELF FOR SUCCESS USING TODAY’S RESOURCES.
WHAT IS PERSONAL BRAND &
WHY IS IT IMPORTANT?
4/21/2015
www.theyouthcareercoach.com | www.nataschasaunders.com

6. MANY PEOPLE THINK PERSONAL BRANDING IS ONLY FOR INDIVIDUALS SUCH AS:
WHO IS PERSONAL BRANDING FOR?
4/21/2015www.theyouthcareercoach.com | www.nataschasaunders.com

7. MANY PEOPLE THINK PERSONAL BRANDING IS ONLY FOR INDIVIDUALS SUCH AS:
WHO IS PERSONAL BRANDING FOR?
4/21/2015www.theyouthcareercoach.com | www.nataschasaunders.com

8. HOW TO DISCOVER YOUR BRAND?
1. ASSESSMENTS: MYERS BRIGGS/JUNG TYPOLOGY, STRENGTH FINDERS, TRANSFERABLE SKILLS, JOB
ASSESSMENT, HABITS/NATURAL ETC.
2. HAVE YOU EVER BEEN CALLED INTELLIGENT, HUMOROUS, ARROGANT, NETWORKER, OR ANALYTICAL BY
PEERS? ASK?
3. LOOK IN THE MIRROR ! WHAT IS YOUR VISION?
4. WRITE YOUR BIOGRAPHY AND YOUR OBITUARY.
“START WITH THE END IN MIND. ”
~ STEPHEN R. COVEY, THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE
4/21/2015www.theyouthcareercoach.com

9. WHEN & WHERE IS MY BRAND IN PLAY?
WHEN YOU WALK OUT THE DOOR
EVENTS/GATHERINGS
FAMILY
ONLINE
ON THE STREET
4/21/2015
www.theyouthcareercoach.com | www.nataschasaunders.com

10. MATERIALS USED IN BRANDING

11. THE COVER LETTER
• WHY DO YOU WRITE THEM?
• STYLES (PARAGRAPH | BULLETS)
• ADDRESSING THE LETTER TO WHOM
• CONTENT
• WHY ARE YOU INTERESTED IN THE POSITION, AND THIS COMPANY (BROCHURE, MISSION, VALUES,
LEADERS)?
• REVIEW THE JOB DESCRIPTION! WHAT DID THEY SAY THEY WANTED IN A CANDIDATE?
• MAKE THE MATCH (SKILLS/QUALIFICATIONS VS. WHAT YOU HAVE)
• TRANSFERABLE SKILL SET | EXPLAIN THAT YOU HAVE THE SKILLS (JOBS, COURSES, VOLUNTEER
ETC.)
• COVER LETTER EVALUATION CHECKLIST
4/21/2015
www.theyouthcareercoach.com

12. THE RESUME
• PURPOSE | LEGAL DOCUMENT
• LENGTH
• ACCOMPLISHMENT STATEMENTS (PAR, VERB TENSE)
• #’S (PEOPLE, HOURS, MONEY, ETC.)
• HEADINGS (CAREER ACCOMPLISHMENTS, PROJECT BASED EXPERIENCE, PRESENTATIONS,
HOBBIES | INTERESTS)
• NOT JUST SPELL CHECK
• WEBSITES (ON RESUME & ONLINE RESUME WEBSITES/PORTFOLIOS)
• RESUME EVALUATION CHECK LIST (HANDOUT)
• EXTRA:
• LETTERS/VERBAL RECOMMENDATIONS (CAN IMPACT YOU GETTING HIRED, MUST VERIFY YOUR COVER
LETTER & RESUME) 4/21/2015
www.theyouthcareercoach.com | www.nataschasaunders

13. QUESTIONS
4/21/2015www.theyouthcareercoach.com

14. NETWORKING

15. STATISTICS
WHAT EMPLOYERS ARE SAYING….
• 70% OF JOBS AT GOOGLE ARE FILLED BY INTERNAL CANDIDATES
-GOOGLE
• 70-80% OF JOBS ARE FILLED BY NETWORKING
- U.S. BUREAU OF LABOR STATISTICS

16. JEFFREY GITOMER’S
LITTLE BLACK BOOK OF CONNECTIONS
6.5 ASSETS
FOR NETWORKING YOUR WAY TO RICH
RELATIONSHIPS

17. NETWORKING STARTS WITH YOU….
WHO IS IN THE ROOM? WHO HAS THE CONTACT?
4/21/2015www.theyouthcareercoach.com | www.nataschasaunders.com

18. THE BREAK DOWN OF NETWORKING
• WHY (EXPLORE, IDENTIFY, BUILD, YOUR FUTURE)
• WHO (FAMILY/FRIENDS (AUTO DETAIL SHOP), ALUMNI, HS, PARENTS (BRUINS HAT),
TEACHERS)
• WHAT (A SYSTEM TO SHARE INFORMATION, PERSONAL)
• WHEN (CHURCH, BUS, FOOD, MECHANIC)
• WHERE (SOCIAL MEDIA) GROUPS/MEMBER OF ASSOCIATIONS, AKA, GMU, CHURCH
• HOW (OLD SCHOOL LETTERS, ELEVATOR PITCH (HANDOUT), GIVE A PRESENTATION,
INFORMATIONAL INTERVIEW, BUSINESS CARDS)

19. NETWORKING ON SOCIAL MEDIA
• LINKED IN
• CREATE A STRONG PROFILE
• READ OTHER PROFILES IN YOUR FIELD
• REQUESTING AN INTRODUCTION
• ASK ANYONE IF YOU CAN ADD THEM & SEARCH WHO THEY ARE CONNECTED TO
• GROUPS (ALUMNI, INDUSTRY, START YOUR OWN)
• ADD PROJECTS, BOOKS ETC. ON YOUR PROFILE
• BLOGGER |WORD PRESS | NEWSLETTER | MAGAZINE | PAPER
• GOOGLE SEARCH
• YOUTUBE CHANNEL
• EXPERTISE, ANY FEATURES OF YOU ONLINE ANYWHERE?
• FACEBOOK
• ESSENCE MAGAZINE
• BLACK ENTERPRISE MAGAZINE
• SUBSCRIBE, READ THEIR ABOUT TABS
• TWITTER
• DIRECT MESSAGE TO THE PRESIDENT OF INTERNSHIPS.COM
• MACY’S MARKETING DEPARTMENT FOR A STUDENT PERFUME CREATOR 4/21/2015
www.theyouthcareercoach.com

20. NETWORKING TIPS
DO’S
• ASK FOR BUSINESS CARDS & ORGANIZE THEM IN EXCEL, LINKEDIN & WRITE ON
THE BACK OF THEM
• UPDATE YOUR CONTACTS W/ WHAT YOUR DOING – YOU MAY NEED A
REFERENCE, SEND NOTES ONCE A YEAR
• POSITIVE ATTITUDE AND SMILE (PEARL WHITE TEETH AND GREAT BREATH)
• LISTEN AND FOLLOW THROUGH, MAKE A PERSONAL CONNECTION
• PRACTICE YOUR ELEVATOR PITCHES
A survey of more than 2,000 adults conducted by Glassdoor and
Harris Interactive found that 52% trust friends and family when
making job decisions, 14% trust reviews, 5% trust a company's website
and 2% trust the company's recruiters.

21. SENIOR EXECUTIVE TIP
• “I THINK THAT IT WOULD BE USEFUL TO REITERATE THAT YOUNG
PROFESSIONALS SHOULD SEND A FOLLOW UP EMAIL. OVER THE
PAST FEW WEEKS, I RECEIVED SEVERAL E-MAILS FROM INDIVIDUALS
WHO WERE APPLYING FOR THE … POSITION. I ANSWERED THEIR
QUESTIONS AND CONCERNS, AND THEN I NEVER HEARD BACK
FROM THEM AGAIN. IT WOULD HAVE BEEN NICE TO HEAR WHETHER
THEY MADE IT TO THE NEXT ROUND OR EVEN IF THEY DID NOT GET
THE JOB. IN THE LATTER CASE, I COULD SEND THEIR RESUME
THROUGH A DIFFERENT CHANNEL OR PERHAPS EVEN GET SOME
FEEDBACK FOR THEM AS TO WHY THEY DID NOT GET THE JOB THAT
MIGHT BE USEFUL IN FUTURE INTERVIEWS.”

22. “PEOPLE DON’T BUY WHAT YOU DO
THEY BUY WHY YOU DO IT”
~ GUY KAWASAKI
HTTP://WWW.GUYKAWASAKI.COM/

23. FINDING JOBS OR INTERNSHIPS
ASK PARENTS, FRIENDS, FAMILY
MEMBERS TO SET UP MEETINGS WITH HR
DIRECTORS
ASSOCIATIONS DATABASES
CAREER SERVICES ADVISORS
(EXAMPLE: GOOGLE, APPLE)
DO YOU FIND PROBLEMS TO SOLVE?
DO YOU HAVE A
HEADHUNTER/RECRUITER? CAN YOU
LOCATE A TEMP AGENCY?
DO YOU HAVE A TOP 10 TARGET LIST?
FORMER EMPLOYERS (VOLUNTEERS,
INTERNSHIPS, SUMMER JOBS ETC.)
HELP WANTED AD’S IN THE
NEWSPAPERS
INDUSTRY JOB FAIRS, NOT JUST SCHOOL
*INFORMATIONAL INTERVIEWS
4/21/2015
www.theyouthcareercoach.com | www.nataschasaunders.com
 JOB WEBSITES
 PROFESSORS, TEACHERS,
MENTORS, MINISTERS (EX. DR.
REID, MR. THOMSON SECURITY
AT THE CHURCH)
 SEND OUT LETTERS OF INQUIRY
 WHAT BOARDS DO YOU SIT ON
(SCHOOL & NOT RELATED)?
 WHAT ORGANIZATIONS ARE YOU
A MEMBER OF?
 WHO HAVE YOU HELPED? ARE
YOU OF SERVICE?
 WHO KNOWS YOU?
 YOUR BRAND

24. QUESTIONS
4/21/2015www.theyouthcareercoach.com

25. M.I.C.R.O.CREATED BY NATASCHA SAUNDERS ™
PERSONAL BRANDING TOOL KIT
• MATERIALS
• BUSINESS CARD, RESUME, COVER LETTER, REFERENCES
• IMAGE
• APPAREL, HYGIENE, HAIR STYLE, HANDS, SHOES, PICTURES, AVATAR
• COMMUNICATION
• INTRODUCTION, ELEVATOR PITCH, ETIQUETTE (SILENT LANGUAGE-EYES, ARMS, LEGS ETC.), EMAIL, PHONE, TEXT, IM
• REPUTATION
• FAMILY, FRIENDS, ASSOCIATIONS, NETWORK, RETURN THE FAVORS, GIVER
• ONLINE
• PORTFOLIO, BLOG, WEBSITE, LINKEDIN, FACEBOOK, TWITTER, GOOGLE, YOUTUBE PRESENTATIONS4/21/2015
www.theyouthcareercoach.com | www.nataschasaunders.com CREATED BY NATASCHA SAUNDERS ™

26. RESOURCES
• WWW.THEYOUTHCAREERCOACH.COM (RESUME, COVER LETTER, VISION & GOAL GUIDE)
• THEYOUTHCAREERCOACH.COM/RESOURCES.HTML (HELPFUL RESOURCES)
• WWW.HUMANMETRICS.COM/CGI-WIN/JTYPES2.ASP (FREE PERSONALITY TEST)
• WWW.QUINTCAREERS.COM (HAS LOTS OF RESOURCES)
• WWW.GALLUPSTRENGTHSCENTER.COM (FIND YOUR 5 TOP STRENGTHS)
• BOOKS:
• HOW TO BECOME CEO, JEFFREY J. FOX
• LITTLE BLACK BOOK OF CONNECTIONS, JEFFREY GITOMER
• ASK FOR IT, LINDA BABCOCK & SARA LASCHEVER
• THE GIRLS’ GUIDE TO POWER & SUCCESS, SUSAN SOLOVIC
4/21/2015www.theyouthcareercoach.com | www.nataschasaunders.com