Personal Branding, Resumes, Networking, Cover Letters, Image, Finding a Job

3. About Me
Name: Natascha ‘Poochie’ Saunders
Education: UMASS Amherst (BS)
Johnson & Wales University (MBA)
Northeastern University (MS)
Northeastern University (Ed.D) ,Current
Harvard Kennedy School, (Exed. Ed. Leadership), Current
CEO/Founder: The Youth Career Coach Inc.
Current: Leadership Professor, Northeastern University and Univ. of Rhode Island |
Consultant, EnCompass Education
Former Employers: MIT Sloan | Boston University | Johnson & Wales University |State Street |
A.G.Edwards |Wachovia Securities | Macy’s/Neiman Marcus | Saks Fifth |
Swarovski | Candy Ford Modeling | Bally’s Total Fitness | Reggie Lewis
Hobbies: Tennis, Piano, Cooking, Tae-Kwon-Do
Greek Organizations: Alpha Kappa Alpha | Delta Sigma Pi | Sigma Epsilon Rho
Cool facts: Goodwill Ambassador, Gambia (as Miss Black RI USA ‘06|’07)
Harvard ‘WECAN’ Woman of the Year 2010
2/28/2012 www.theyouthcareercoach.com

4.  Topics: Branding &Networking
 Quiz
 Topics: Cover Letter & Resume
 Quiz
 Summary | Questions
“It’s not who you know it’s who
knows you.” Jeffrey Gitomer
2/28/2012 www.theyouthcareercoach.com | www.nataschasaunders.com

5.  Personal branding, by definition is the
process by which we market ourselves to
others.
 It’s how you position yourself for success
using today’s resources.
www.theyouthcareercoach.com | www.nataschasaunders.com 2/28/2012

6. Many people think personal branding is only for individuals such as:
2/28/2012 www.theyouthcareercoach.com | www.nataschasaunders.com

7. 1. Assessments: Myers Briggs/Jung Typology,
Transferable Skills, Job Assessment, Habits/Natural
etc.
2. Have you ever been called intelligent, humorous,
arrogant, networker, or analytical by peers? Ask?
3. Look in the mirror ! What is your Vision?
4. Write your obituary
“Start with the end in mind. ”
~ Stephen R. Covey, The 7 Habits of Highly Effective People
2/28/2012 www.theyouthcareercoach.com

8.  When you walk out the door
 Events/Gatherings
 Family
 Online
 On the street
2/28/2012 www.theyouthcareercoach.com | www.nataschasaunders.com

10.  Why do you write them?
 Styles (Paragraph | Bullets)
 Addressing the letter to whom
 Content
▪ Why are you interested in the position, and this company
(brochure, mission, values, leaders)?
▪ Review the Job Description! What did they say they wanted in
a candidate?
▪ Make the Match (Skills/Qualifications vs. What you have)
▪ Transferable skill set | Explain that you have the skills (jobs,
courses, volunteer etc.) (Handout)
 Cover Letter Evaluation Checklist (Handout)
2/28/2012 www.theyouthcareercoach.com

11. Please take out your Resumes
 Purpose | Legal Document
 Length
 Accomplishment Statements (PAR, Verb Tense)
 #’s (People, Hours, Money, etc.)
 Headings (Career Accomplishments, Project Based
Experience, Presentations, Hobbies | Interests)
 Not just Spell Check
 Websites (On resume & Online Resume Websites/Portfolios)
 Resume Evaluation Check List (Handout)
 Extra:
 Letters/Verbal Recommendations (Can impact you getting hired,
Must verify your cover letter & resume)
2/28/2012 www.theyouthcareercoach.com | www.nataschasaunders

12. 2/28/2012 www.theyouthcareercoach.com

14. What employers are saying….
 70% of jobs at Google are filled by internal
candidates
-Google
 70-80% of jobs are filled by Networking
- U.S. Bureau of Labor Statistics

15. Jeffrey Gitomer’s
Little Black Book of Connections
6.5 Assets
For Networking Your Way to RICH
Relationships
Quiz….
“It’s not who you know it’s who knows
you.” Jeffrey Gitomer , Author

16. WHO IS IN THE ROOM? WHO HAS THE CONTACT?
2/28/2012 www.theyouthcareercoach.com | www.nataschasaunders.com

17.  Why (explore, identify, build, your future)
 Who (family/friends (auto detail shop), alumni, hs, parents (Bruins Hat),
teachers)
 What (a system to share information, personal)
 When (church, bus, food, mechanic)
 Where (Social Media including: Blackplanet) Groups/Member of Associations,
AKA, GMU, Church (ex. My project)
 How (Old School Letters, Elevator Pitch (Handout), Give a Presentation,
Informational Interview, Business Cards)

18.  Linked In (handout) Demonstration
 Create a strong profile (handout)
 Read other profiles in your field Simply Hired & Glassdoor
 Requesting an Introduction
 Ask everyone & anyone if you can add them & search who they are connected to
 Groups (Alumni, Industry, Start your Own)
 Add projects, books etc. on your profile
 Blogger |Word Press | Newsletter | Magazine/Paper
 Google Search
 Youtube Channel
 Expertise, Any features of you online anywhere?
 Facebook
 Essence Magazine
 Black Enterprise Magazine
 Subscribe even if you can friend, Read their About Tabs, Simply Hired
 Twitter
 Direct Message to the President of Internships.com
 Macy’s Marketing Department for a Student Perfume Creator
2/28/2012 www.theyouthcareercoach.com

19. DO’S
 Ask for business cards & organize them in excel, linkedin
& write on the back of them
 Update your contacts w/ what your doing – you may need
a reference, send notes once a year
 Positive attitude and SMILE (pearl white teeth and great
breath)
 Listen and follow through, make a personal connection
 Practice your Elevator Pitches
A 2012 survey of more than 2,000 adults conducted
by Glassdoor and Harris Interactive found that 52%
trust friends and family when making job decisions,
14% trust reviews, 5% trust a company's website
and 2% trust the company's recruiters.

20.  “I think that it would be useful to reiterate that
young professionals should send a follow up
email. Over the past few weeks, I received several
e-mails from individuals who were applying for
the … position. I answered their questions and
concerns, and then I never heard back from them
again. It would have been nice to hear whether
they made it to the next round or even if they did
not get the job. In the latter case, I could send
their resume through a different channel or
perhaps even get some feedback for them as to
why they did not get the job that might be useful
in future interviews.”

21. ……. The INTERVIEW

22. 1. Ask parents, friends, family members to set up meetings with HR Directors
2. Associations Databases
3. Career Services Advisors (Example: Google, Apple)
4. Do you find problems to solve?
5. Do you have a headhunter/recruiter?
6. Do you have a Top 10 Target list?
7. Former Employers (Volunteers, Internships, Summer Jobs etc.)
8. Help wanted ad’s in the Newspapers
9. Industry job fairs, Not just school
10. Informational Interviews
11. Job Websites
12. Professors, Teachers, Mentors, Ministers (Ex. Dr. Reid, Mr. Thomson Security at the Church)
13. Send out letters of inquiry
14. What boards do you sit on (non school related)?
15. What organizations are you a member of?
16. Who have you helped? Are you of service?
17. Who knows you?
18. Your Brand
2/28/2012 www.theyouthcareercoach.com | www.nataschasaunders.com

23. 2/28/2012 www.theyouthcareercoach.com

24.  Materials
▪ Business Card, Resume, Cover Letter, References
 Image
▪ Apparel, Hygiene, Hair Style, Hands, Shoes, Pictures, Avatar
 Communication
▪ Introduction, Elevator Pitch, Etiquette (Silent Language-eyes, arms,
legs etc.), Email, Phone, Text, IM
 Reputation
▪ Family, Friends, Associations, Network, Return the favors,
Giver
 Online
▪ Portfolio, Blog, Website, LinkedIn, Facebook, Twitter, Google,
Youtube Presentations
2/28/2012
www.theyouthcareercoach.com | www.nataschasaunders.com CREATED BY NATASCHA SAUNDERS ™

25.  www.theyouthcareercoach.com (Resume, Cover Letter, Vision & Goal Guide)
 http://theyouthcareercoach.com/Resources.html (Everything you NEED)
 www.nataschasaunders.com (Hire her to speak or facilitate a workshop)
 http://www.humanmetrics.com/cgi-win/JTypes2.asp (JUNG Personality TEST)
 www.Quintcareers.com (Has everything)
 Books:
 How to Become CEO, Jeffrey J. Fox
 Little Black Book of Connections, Jeffrey Gitomer
 Ask for it, Linda Babcock & Sara Laschever
 The Girls’ Guide to Power & Success, Susan Solovic
2/28/2012 www.theyouthcareercoach.com | www.nataschasaunders.com