1. WILLYWONKA 2.0
A better chocolate factory?

2. HELLO!
Natasha Carolan | @NatashaCarolan | @Makielab | @HighWireDTC

3. PRODUCT Designer

4. RETAIL (FMCG/TOYS)

5. OPEN HARDWARE

6. MAKER EVENTS

7. MAKER RETAIL SPACES

8. Creative Commerce
HOW ARE WE responding to ON-DEMAND
MANUFACTURE?
HOW ARE CONSUMERS INTERACTING with ON-
DEMAND?

9. Industrial
Redefining product design
-isation and manufacture in digital consumer culture
Design
Taylorism
Manufacture Mass production
Fordism
Advertising Mail order
Window
dressing
Marketing Department
stores
Consumer
Culture
Mass
consumption
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan

10. Online
Market-
P2P
Redefining product design and manufacture
places in digital consumer culture
Mass
Customisation
Post fordism
Agile Lean
Flexible
specialisation
UCD Participatory User led
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan

11. Redefining product design and manufacture in digital consumer culture
Service
Collaborative Pro- Co-creation
dominant
consumption sumerism of value
logic
Web 2.0
Digital
design Co design Participatory Meta-design User-design
tools
Digitisation
Post-industrial +
Convergence
Service- Customer
Distributed On-demand
based facing
Digital
fabrication
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan

12. A better chocolate factory?
Willy wonka 2.0

16. Creative Commerce
HOW is commerce responding to ON-DEMAND
MANUFACTURE?
HOW DO CONSUMERS INTERACT with THESE
services?

19. IMPLICATIONS OF ON-DEMAND
IN A COMMERCIAL CONTEXT

20. Martin Deutsch
Barriers to entry
ever lower
Martin Deutsch

21. Iteration & Response times
Quick & sometimes not so quick

22. range & Design cycles
you imagine it, we make it

23. Digital Distribution
MATTERGRAMS!

24. Distributed manufacture
on demand production

25. DISINTERMEDIATION
production/distribution/retailing
on demand production

26. ZERo inventory
SWOON.

27. warehousing
LESS, BUT MORE COMPLEX

28. What do consumers think?
ON DEMAND MANUFACTURE

29. BEING FOUND & UNDERSTOOD
IS YOUR FIRST CHALLENGE

30. ON-DEMAND PRODUCTS/SERVICES
ARE UNFAMILIAR & DO NOT EXIST IN THE USUAL PLACES

31. ENGAGING USERS
IS YOUR SECOND CHALLENGE

32. ‘I HAVE TO DESIGN?’
USER ENGAGEMENT REQUIRES EFFORT & COMMITMENT

33. Embodied Data driven
Generative Consumer App
Bounded
Haptic Configuration Parameterised

34. Passive User design
DATA COLLECTION as design process

36. game play
DEsigners
GAME PLAY AS DESIGN PROCESS

38. level-up!
in-game acctivity

39. ‘I WANT IT NOW.’
ON-DEMAND ISN’T ALWAYS ON DEMAND

40. this is broken
launch cycles

41. ‘WHAT DOES IT LOOK LIKE?’
ER, WE HAVEN’T MADE IT YET.

42. ‘I can’t DECIDE’
PARADOX OF CHOICE

43. ‘CAN I SEND IT BACK?’
NOPE.

44. RETAIL RULES. OKAY?
ECOMMERCE ISN’T QUITE READY

45. A better chocolate factory?
BETTER CHOCOLATE FACTORY
AWE & WONDER, EXPERIENTIAL MAKING
Willy wonka 2.0

46. ‘IT’S MAGIC’
ON DISCOVERING 3D PRINTING

47. ‘I CAN MAKE ANYTHING I WANT?’
ON-DEMAND

48. ‘I DESIGNED IT MYSELF’
NO REALLY.

49. ‘I designed it for me’
as unique as you are

50. go forth & build
chocolate factories
These are the times of willy wonka manufacture

51. Thank you!
Questions to @NatashaCarolan