1. Unforgettable – Critical evaluation
question 2
How effective is the combination
of your main product and the
ancillary texts?

2.  When producing our main product, we wanted to create a short film
which followed traditional aspects of its genre, but then offer a
huge twist at the end which would entertain our audience who are
watching it.
 We followed in this view when advertising our film as it shows some
insight into the story of the film but doesn’t give too much away
that it makes it obvious when the huge twist at the end of the film
does happen.
 We used two main ways of advertising our film, these were an A3
poster and a short radio advert.

In our poster we included; Title, Age certificate, Tag line, extra
information and an image, all of which are on existing film posters.
 On our radio trailer we used music, a quote from the film and the
sound of a car crash.

3. Research into advertisement
 Before we produced our ancillary texts, we did various research into different forms
of advertisement and how companies produced them to make them effective and
attractive enough to draw customers in to watch the film.
 The different types of advertisements which were effective and used a lot were
posters, TV advertisements, radio advertisements, articles and advertisements in
magazines or newspapers, internet page advertising and posts on social networking
sites such as twitter or Facebook.
 When we were researching posters and radio advertisements we were looking to see
what the companies did successfully and things what particularly works and things
which don’t, we also found that there is some connection between what different film
directors use on different film posters which we looked at and used on ours when we
were producing it.
Main actor
name Tag Line
To the right is an
Background which can
example of what is give some of the story
normally found on
successful film posters.
This is an annotated Main character
poster of ‘Inception.’ in the forefront
Large bold title

4. A3 poster
 Our A3 poster was our main advertisement as well as our radio
trailer. It was effective to promote our film and what we were trying
to achieve as it is a visual advertisement and something which
people will be able to look at and get their own view from what the
film will be like.
 It also shows the two main characters in the film (Ciaran and Clare)
and shows the public what they look like so they can get an insight
into what the characters may be like.
 Our poster was also effective into showing how much alike the two
main characters are and how they ‘depend’ on each other as the
picture on the poster shows them both looking at a lamppost in the
middle which forms a sense of symmetry to the overall view of the
poster which keeps in touch with our plot that if one of characters is
removed, it just won’t be the same.

5.  Here is a small replica of our A3 poster.
We feel our poster gives a good indication into the nature of our
film as it shows the two main characters in the film and our title
‘unforgettable’ which shows an obvious relationship between the
male and female and this will attract people in to come and watch
the film.

6. How did our poster relate to other successful and famous
film posters?
 As I have previously said, we did a large amount of research before
we produced our film which gave us a good indication on what we
should be aiming for to make our film poster effective and successful.
The three films we look at in particularly were Inception, The
Shawshank redemption and shifty.
 We related to these three films as they were a mixture of both high
and low budget films, but they were all similar in certain ways.
 In particular, the three films had the main characters in the film as the
main and most prominent aspect of the poster which shows that they
are a main and important part of the film. The other things which
needed to be large on the poster were the title of the film and the
main actors/actresses’ names. These are simple things but are really
important and if you get them right, it makes a simple yet effective
improvement to the poster.

7. Inception was a film we were particularly
focused on in our research as it was what we
thought was simple yet effective and we strived
to be similar to it.
The key similarities are that there is an
interesting background on both which makes
you think about the locations that the films will
be in, the main characters are on large on both
of the posters and there is big bold titles and
names.
Tag Line
Prominent main
characters in the
forefront
Bold, clear title
Small information at the
bottom

8. Further details of the Poster
We knew we needed to make our two characters in the film more
prominent so when we edited the poster we blurred some of the
background out to make the characters more noticeable.
We also added a quote/tag line from the film which was also used on the
radio trailer which can give away some more of the story to the audience
without giving too much of the film away to spoil the twist at the end of the
film. These little details are very simple but are very effective at making the
poster look more professional and give away more of the story.

9. Radio trailer
 To coincide with our poster, we decided to record and create a 30
second radio trailer which will give the audience audio insight which
is an different insight into our film than what is already given by the
poster.
 We feel that the radio trailer is a really effective way in selling our
product as it is relatively low cost and easy to do. It also gives an
audio into sounds and voiceovers from our film which in some ways
give more of an insight into the film than a poster does.
 We did various research into what a lot of radio trailers consist of
and what makes them effective and we found that simply giving
little sections of sounds and voices from the film and giving some of
the storyline away works well, which is what we have done with our
trailer.
 The quote we use ‘One moment can change a lifetime’ also gives
away a good amount of our story to the audience which they can
make their own assumptions up about what will happen, which is
what we wanted from our radio trailer.
 A link to our radio trailer is here:

10. How effective were our advertisements?
 We felt that our ancillary texts were effective and we didn’t switch
from our plans of advertisement very much as our whole plot is that
it follows a similar pattern which is in other films of a similar genre
but then have a twist at the end.
 On our ancillary texts, we intended to give a ‘teaser’ of our storyline
away just to show the audience what type of film it is and give
away a stereotype that comes with the genre of film. Although, it’s
important not to give away what happens in the twist as this is a
key aspect of our film.
 We felt that both the radio trailer and poster were done to a high
standard and in a professional manner and would be effective at
selling our final product.