This is the media kit for Simply Grow, a creative agency that works exclusively with companies making a positive impact.

1. 2017

2. WHO WE ARE
SIMPLY is the brainchild of Christian McLeod, an eager
creative and lover of this planet.
We are an INNOVATIVE GROWTH AGENCY built from the
desire to do things differently.
A NETWORK of diverse channels that were created and
dedicated to helping companies that are making a Positive
impact, and support the amazing people who fill our world
with art.
we create

3. WHAT WE DO
GROWTH, plain and simple.
We do this using various strategies which are custom made
to each client, building social followings, brand recognition,
assets, brand partnerships, and even creating large
campaigns.
We cater to most budgets,
and always cater to help the planet.
we grow

4. 4
WHY
WE DO THIS
Our team has worked on various projects and
with various companies, and in doing so we
realised that we wanted our work to help the
world become a better or more true place. We
are committing to working with companies that
are making a Positive Change in this world.
On top of that, we are a proud member of 1% for the
Planet, meaning we are making a pledge to give 1%
of our annual revenue to environmental nonprofits.

5. 5
we build
HOW WE
OPERATE
From social growth and general online presence to
accurate web ranking and ROI. We aim to cover this in the
most straight forward and innovative way possible.
Having built our own companies and helping brands
through our large network and ever evolving strategies,
SimplyGrow was created and by working closely with our
clients, we obtain noticeable results.

6. 6
SERVICES
As a Growth Consultant, we would be on-call throughout the
month as well as having a fixed hours to sit down specifically
for your company to discuss details of projects, or new ideas,
and analyse what has and hasn’t been working and what we
need to change.
GROWTH
CONSULTANT
we help

7. 7
Working on various Social platforms can be a headache
for a company, we have nailed it on most platforms, from
Instagram, to Facebook, to Snapchat, to Twitter and even
Pinterest. If your brand needs it, we have the best strategy
to make it work for your team.
Ideas are our Forte. whether its for generating more PR,
or increasing Facebook likes, we are on it. Not to mention
we also have a large network to project these meaningful
campaigns through, to guarantee impressions.
Let’s say that we know how to build email lists, and we do
it well. We also know how to help companies generate an
evergreen set up, and make sure your newsletter not
only represents the brand well, but also brings in
recurring visitors,
SOCIAL GROWTH
CAMPAIGN
IDEATION & DISTRIBUTION
EMAIL & NEWSLETTER
SERVICES / ASSETS

8. 8
Working on various SEO tactics, for companies that
are targetting both locally and internationally. We give
the company a Full SEO breakdown, and see where
adjustments can be made, in the most cost-efficient way
possible.
Facebook advertising, retargeting in Google Adwords,
and many other forms of paid advertising can truly boost
the amount of visits a campaign or sale receives. We
optimise this form of traffic aligning it with your entire
business and marketing strategies to make sure you get
the best cost per click and ROI.
ORGANIC
PAID ADVERTISING
SERVICES / TRAFFIC

9. 9
Having created imagery and videography for companies
like Sony, Red Bull, ONeill, Leatherman and many more. We
can confidently say that we can produce content to relay the
right message. All of the image’s you’ve seen in this docu-
ment were created by Christian McLeod.
Our Design partners have done work for companies such
as Levi’s, Urban Outfitters, and Bellroy. Creating campaign
branding, Illustrations, graphics, and 3D models for new
product launches and international campaigns. We are proud
to have them working with us on our clients campaigns.
CREATION
BRANDING &
DESIGN
SERVICES / CONTENT

10. PAST CLIENTS:

11. 11
CASE STUDIES
Our team has worked on various projects that
have been short and long term. Addressing
company issues and goals, building a strategy to
create amazing results, that blow the client and
their compeition away.

12. CASE STUDIES / SOCIAL GROWTH
OUR
CHALLENGE
OUR
PROCESS
OUR
RESULTS
In just 4 weeks we dramatically
increased Heimplanet’s
following. Not only that but
their engagement skyrocketed
and maintained even after our
work was complete.
More people were sharing the
brand and influencer reached
out to Heimplanet wishing to
work with their brand.
We applied a detailed
on-brand strategy and
innovatively supported
their page and content
with our large network,
which allowed their
content to be seen by
more of their current fans
and their friends.
An incredibly innovative
tent and bag company that
are completely disrupting
the market however they
have struggled with social
growth over the past 4
years.
*Month by month chart
HEIMPLANET - NEMO TENTS
4500%
engagement
(network avg 5%)
57%
19
8%
more brand tags
Direct messages
from influencers
increased growth

13. With just 4 emails in our list
we soared past 100k emails
over the next 8 months, all of
which are adventure lovers.
We gained relationships with
over 10 brands. Almost
forgot to mention we also
gained over 30k new
instagram followers in
the process.
OUR
CHALLENGE
OUR
PROCESS
OUR
RESULTS
We partnered with
creative influencers and
complimentary brands
and created various
organized events and
giveaways oriented
around adventure and
creative foundations such
as photography.
Simply Adventure was
created to support
creative people in the
adventure and travel
industry. It’s base was
on Instagram and after
launching a website, the
next asset to obtain was
an email list.
CASE STUDIES / EMAIL LIST
106K
Impressions from
events
30K10
800K
New Instagram
followers
New Brand
Relationships
Newsletter subcribers

14. OUR
CHALLENGE
OUR
PROCESS
OUR
RESULTS
We applied a mixed strategy
that involved manual outreach to
other high traffic niche bloggers,
and both local and national
newspapers/online magazines that
had covered similar stories for
the launch.
ViewIt was a new social video site for
aspiring videographers and directors
to showcase their talents. As a new
platform, they struggled with getting
noticed in the shadows of platforms such
as YouTube and Vimeo. Our mission was
to connect and educate potential users
to this niche platform and supportive
community.
1M
Pages per visit
(industry std 2)
4
500K
3.98
Minutes per visit
(industry std 2.5)
Impressions
per month
Users on the site
VIEW IT
11X
Increased
AdSense revenue
CASE STUDIES / SEO TRAFFIC
During the nine months that we
led the campaign we drove over 1
million users to the site with 3.98
pages per visit and over 4 minutes
time per user. Throughout
2016 they averaged 500,000
hits/month. Adsense
increase was 11x from
month 6 on.

15. 15
FOUNDER //
CREATIVE DIRECTOR
Christian started his journey throughout
the world with a camera. Photographing
expeditions and campaigns for
companies like O’Neill, Red Bull, and
Sony. After all of his camera gear was
stolen at the end of an expedtion in
Alaska, he had to resort to his skills
around growth in order to survive..
From this he realised, that with these
skills, he could make a much larger
impact on the world.
Now, Christian’s sole motivation is to
find inspirational people and brands
to work with, and help them get that
information and inspirational material
out to the world, in unique and cost
efficient ways.
MEET
CHRISTIAN
MCLEOD
“If I can help just a few companies
make more of a difference in this
world, then I know I have given
back.”
- Christian

16. OUR
IMAGERY

17. 17
BIONIC YARN +
SUMMER ‘16
Challenged with creating Summer lifestyle content based around a
couple in the tropics. Creating content which accurately shared the
love of nature and excitement of adventure around the ocean.
This imagery introduced a new environmentally conscious
collaborative clothing line with Bionic Yarn made
from recycled plastic.

18. 18
The team created
content which shows
the vast variances in
the common road trip.
Hiking, camping, surfing,
laughter, icy mornings,
and life.
OUR
CHALLENGE
OUR
PROCESS
OUR
RESULTS
Creating a journey
through Scotland,
organising hikes,
timelines, and storylines.
Creating imagery to
emphasis the harshness
of adventurous living.
Passenger clothing is a
lifestyle clothing brand
based in the moody
climates of the UK. Their
A/W campaign was
oriented to showing the
rawness of adventure.
AUTUMN /
WINTER ‘16

19. 19
The team created both
general and brand specific
content which is being
used through web and
even print advertising,
resulting in high quality
with savings in budget.
We created the route from
California to Alaska and
full content prescription
to cater for more than 5
brands in 1 trip.
Brands need genuine,
authentic and relatable
content for their fanbase.
Most adventure content
creators stay in one area,
and this limits brand’s
content also.
4 Month //
Expedition
CALI to ALASKA
OUR
CHALLENGE
OUR
PROCESS
OUR
RESULTS

20. 20
Being part of the Cali to
Alaska trip allowed us
to create content from
Joshua tree to the foggy
lakes in Glacier NP, all the
way to the cold mountains
of Alaska.
Getting images of each
item of clothing in key
locations while also
making sure they make
sense in that scenario,
adding mprovisation
along the journey made
the images unique.
Each brand had a specific
need, and for Haglofs, the
need was for american
landscapes as part of
their brand lifestyle as
they begin to enter the
American Market.
Cali to Alaska
Expedition
OUR
CHALLENGE
OUR
PROCESS
OUR
RESULTS

21. 21
Produced 15 to 20 lifestyle
related images each month
with over 10 images each
month containing their
product specifically being
used in various places and
scenarios.
Finding ways to show the
energy storing methods
while also showing the
depth of uses for the
lights was kept in mind
while creating a shot list
for the journey.
BioLite truly just wished to
be a part of a campaign
which made sense to
the brand from both a
financial perspective as
well as a content and
relationship perspective.
Cali to Alaska
Expedition
OUR
CHALLENGE
OUR
PROCESS
OUR
RESULTS

22. 22
WHERE WE ARE
Our team is based in Ireland, with our owner
Christian McLeod travelling to various parts of
the world to connect with clients and work on
photographic shoots.
Our network is comprised of fans from
HongKong to London, and everywhere in
between.
With 2.9 million fans on Instagram, and access
to over 1.2m on Facebook, our ability to
spread worthwhile messages is strong.
We act like a local company but work with
clients internationally.

23. 23
3.2m on Instagram and access to over
1.2m on Facebook.
We have begun to grow on Snapchat and
have amazing interaction from all of our
pages.

24. 24
Let’s make it better together.

25. 312-722-4005 // CHRISTIAN@SIMPLYGROW.CO // SIMPLYGROW.CO