Marketing Technology (martech) startup quarterly highlights. Includes a sector summary with a deep dive on recent events. Contact info@venturescanner.com or visit www.venturescanner.com to learn more about our dynamic research reports!
2. A snapshot of quarterly highlights from our marketing technology dynamic report
2
The following changes have occurred since last quarter
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marketing technology dynamic report
Data cumulativethrough December2018
+134%
Funding Amount
-9%
Investors In All Deals
+50%
Number of Exits
4. The graphic above shows only a sampling of companiesin each category. Data cumulativethrough December2018
MARKETING
TECHNOLOGY
The Venture Scanner marketing technology
report currently tracks 1,815 marketing
technology startups with $43B in funding
MarketingPlatformsandCRMs
(257Companies)
AdvertisingNetworksandExchanges
(174Companies)
MarketingAutomationSoftware
(286Companies)
AutomatedPersonalizationPlatforms
(127Companies)
ContentMarketing
(163Companies)
ContentCreation
(83Companies)
SocialMediaMarketing
(252Companies)
EmailMarketing
(126Companies)
MobileMarketing
(163Companies)
InfluencerMarketing
(78 Companies)
SEM
(44Companies)
SocialDiscovery
(72 Companies)
SocialIntelligence
(93Companies)
MarketingAnalytics
(145Companies)
SEO
(85Companies)
4
5. Marketing Platforms
Marketing Automation
Content Marketing
Marketing Analytics
Mobile Marketing
Content Creation
Ad Networks
Social Discovery
Personalization
Social Media
Social Intelligence
Email Marketing
Influencer Marketing
SEM
SEO
5
Innovation quadrant for marketing technology
AverageFunding of Companiesin Category
ESTABLISHED HEAVYWEIGHTS
PIONEERS DISRUPTORS
AverageAgeofCompaniesinCategory
This quadrant shows a relative segmentationof the categories with respect to oneanother, data cumulativethrough December2018
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6. 6
Marketing technology funding has experienced steady growth in recent years
Funding last quarter was $4.1B, and 2018 funding was 44% higher than 2017 funding
Marketing Technology Funding Over Time
Data cumulativethrough December2018
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0
1
2
3
4
5
6
7
8
9
2011 2012 2013 2014 2015 2016 2017 2018
Funding($B)
Q1 Q2 Q3 Q4
7. 7
The Marketing Platforms category leads marketing technology funding
The Content Marketing category saw the most funding last quarter with $3B
Marketing Technology Category Funding
Companiesare categorized by function and can exist in multiple categories. Data cumulativethrough December2018
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-
2
4
6
8
10
12
14
Funding($B)
Previous Total Quarterly Funding
8. 8
Marketing technology investor activity is on a downward trend in recent years
There were 154 investors in all deals last quarter, which decreased by 9% from Q4 2017
Marketing Technology Investors by Quarter
Data cumulativethrough December2018
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0
200
400
600
800
1000
1200
1400
2012 2013 2014 2015 2016 2017 2018
InvestorCountforAllDeals
Q1 Q2 Q3 Q4
9. 9
Marketing technology exit activity dropped after years of strong growth
There were 18 exit events last quarter, which was 6% lower than Q4 2017
Marketing Technology Exit Events Over Time
Data cumulativethrough December2018
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0
10
20
30
40
50
60
70
80
90
2012 2013 2014 2015 2016 2017 2018
ExitEvents(AcquisitionsandIPOs)
Q1 Q2 Q3 Q4
10. Venture Scanner is the foundation of your startup research
10
Our marketing technology dynamic report keeps you ahead of the innovation curve
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