Más contenido relacionado
La actualidad más candente (20)
Más de Nathan Shedroff (14)
Meaningful experiences
- 1. Meaning is the most
important thing you
can focus upon
Nathan Shedroff
2010
- 4. Meaning is the deepest
connection you can make with a
customer/user/audience
- 17. Price/Value
Experience
Commodity Product Service Event/Environment
- 27. SIGNIFICANCE DURATION
Meaning Initiation
Status/Identity Immersion
Emotion/Lifestyle Conclusion
Price Continuation
Function
TRIGGERS EXPERIENCE BREADTH
Sight Product
Sound Service
Smell Brand
Taste Name(s)
Touch Channel/Environment
Concepts (Space)
Symbols Promotion
Price
INTENSITY INTERACTION
Reflex Passive
Habit Active
Engagement Interactive
- 29. EXPERIENCE BREADTH
Product
Service
Brand
Name(s)
Channel/Environment
(Space)
Promotion
Price
- 31. TRIGGERS EXPERIENCE BREADTH
Sight Product
Sound Service
Smell Brand
Taste Name(s)
Touch Channel/Environment
Concepts (Space)
Symbols Promotion
Price
- 32. Every sensorial decision is a trigger:
color, texture, smell, taste, typeface,
sound, music, voice, pattern, icon,
symbol, interaction, layout, concept,
temperature, expression, etc...
- 35. TRIGGERS EXPERIENCE BREADTH
Sight Product
Sound Service
Smell Brand
Taste Name(s)
Touch Channel/Environment
Concepts (Space)
Symbols Promotion
Price
INTENSITY
Reflex
Habit
Engagement
- 37. DURATION
Initiation
Immersion
Conclusion
Continuation
TRIGGERS EXPERIENCE BREADTH
Sight Product
Sound Service
Smell Brand
Taste Name(s)
Touch Channel/Environment
Concepts (Space)
Symbols Promotion
Price
INTENSITY
Reflex
Habit
Engagement
- 38. DURATION
Initiation
Immersion
Conclusion
Continuation
TRIGGERS EXPERIENCE BREADTH
Sight Product
Sound Service
Smell Brand
Taste Name(s)
Touch Channel/Environment
Concepts (Space)
Symbols Promotion
Price
INTENSITY INTERACTION
Reflex Passive
Habit Active
Engagement Interactive
- 39. SIGNIFICANCE DURATION
Meaning Initiation
Status/Identity Immersion
Emotion/Lifestyle Conclusion
Price Continuation
Function
TRIGGERS EXPERIENCE BREADTH
Sight Product
Sound Service
Smell Brand
Taste Name(s)
Touch Channel/Environment
Concepts (Space)
Symbols Promotion
Price
INTENSITY INTERACTION
Reflex Passive
Habit Active
Engagement Interactive
- 40. SIGNIFICANCE DURATION
Meaning Initiation
Status/Identity Immersion
Emotion/Lifestyle Conclusion
Price Continuation
Function
TRIGGERS BREADTH
Sight Product
Sound Service
Smell Brand
Taste MEANING Name(s)
Touch Channel/Environment
Concepts (Space)
Symbols Promotion
Price
INTENSITY INTERACTION
Reflex Passive
Habit Active
Engagement Interactive
- 47. Core Meanings:
Accomplishment Harmony
Beauty Justice
Creation Oneness
Community Redemption
Duty Security
Enlightenment Truth
Freedom Validation
Wonder
- 50. Nike:
Accomplishment Harmony
Beauty Justice
Creation Oneness
Community Redemption
Duty Security
Enlightenment Truth
Freedom Validation
Wonder
- 51. Apple (iPod):
Accomplishment Harmony
Beauty Justice
Creation Oneness
Community Redemption
Duty Security
Enlightenment Truth
Freedom Validation
- 52. Target:
Accomplishment Harmony
Beauty Justice
Creation Oneness
Community Redemption
Duty Security
Enlightenment Truth
Freedom Validation
Wonder
- 53. Walmart:
Accomplishment Harmony
Beauty Justice
Creation Oneness
Community Redemption
Duty Security
Enlightenment Truth
Freedom Validation
Wonder
- 61. Organization’s
Meaning
Priorities
Focus
Team/Your Customer
Meaning Meaning
Priorities Priorities
Competitors’ Meanings
- 62. How do you put this into the
development process?
- 67. Research Techniques:
Interviews
Careful Surveys
Shadowing
Games, etc.
The Meaning of Things
by Mihaly Csikszentmihalyi