NRF 2019: Retail's Big Show
Leonardo Lage, Competitive Intelligence Manager,Drogaria Araujo
Cheryl Sullivan, Chief Marketing and Strategy Officer, Revionics
R Ray Wang, Principal Analyst, Founder and Chairman, Constellation Research
Under the influence: Building successful brand collaborations with content cr...
I, retail: AI, machine learning and other massive price and promotion game-changers
1. I, Retail: AI, Machine Learning
and Other Massive Price and
Promotion Game-Changers
2. Leaders in applied AI science in Price, Promotions, and
Markdowns
Most mature model techniques in the industry
100+ Implementation Globally - All Retail Segments –
Food to Fashion
Strong Retention Rate – Long-time Customer Tenure of
5+ Years
Top 10 Leader
2019 RIS LEADERBOARD
14 Categories
4. Panel Discussion
R “Ray” Wang
Principal Analyst, Founder, and
Chairman
Constellation Research
Cheryl Sullivan
Chief Marketing and Strategy Officer
Revionics
Guest speaker Leonardo Lage
Competitive Intelligence Manager
Drogaria Araujo
5. ABOUT DROGARIA ARAUJO
• Retail vertical: drugstore
• Stores: 200 in Minas Gerais state, Brazil
• Assortment: ~20.000 items
• Brand: customer top of mind in our region
6. ARAUJO JOURNEY
Non-Meds Price
Optimization
Non-meds
represent 50% of
Araujo revenues
KVI
Araujo identified
which were the main
products
Store Zone
Clustering
Three zones were
implemented
Market Basket Analysis
Affinity analysis brought
interesting insights
Affinity /
Cannibalization
Price optimization
optimized
Adding OTC and RX
Meds
Moving forward
with price
optimization
Promotion
Performance Analysis
Low-hanging fruit,
avoiding promotions
that destroy value
Promotion
Optimization
Integrating promotions
into our practice
7. Please stop by Revionics Booth #3919
or contact info@Revionics.com
• Get an exclusive complimentary
copy of the newly released Forrester
study commissioned by Revionics
Thank You!!