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Making inroads to conversational commerce
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Presentation from NRFtech 2018 Vittorio Banfi, Co-founder, Botsociety
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Making inroads to conversational commerce
1.
2.
3.
© Botsociety Inc.
2017-2018 - vittorio@botsociety.com Vittorio Banfi Co-founder and CEO 2
4.
Design Conversational Interfaces Vittorio
Banfi - CEO vittorio@botsociety.com
5.
© Botsociety Inc.
2017-2018 - vittorio@botsociety.com Some of our customers Our investors
6.
© Botsociety Inc.
2017-2018 - vittorio@botsociety.com Retail 5
7.
© Botsociety Inc.
2017-2018 - vittorio@botsociety.com Shift toward micro brands 6
8.
© Botsociety Inc.
2017-2018 - vittorio@botsociety.com Copyright 2017 Nielsen Company (US) LLC. All rights Reserved 7
9.
© Botsociety Inc.
2017-2018 - vittorio@botsociety.com Personal relationship with the brand 8
10.
© Botsociety Inc.
2017-2018 - vittorio@botsociety.com Smaller brands have an unfair advantage 9 Small brand
11.
© Botsociety Inc.
2017-2018 - vittorio@botsociety.com Scaling personal relationships is difficult 10 Bigger brand ?
12.
© Botsociety Inc.
2017-2018 - vittorio@botsociety.com Scaling conversations with technology 11 Brand Conversational experiences
13.
© Botsociety Inc.
2017-2018 - vittorio@botsociety.com Building relationships at scale 12
14.
© Botsociety Inc.
2017-2018 - vittorio@botsociety.com Building relationships at scale 13 1. Analyze conversations 2. Design the conversations 3. Build the agent
15.
© Botsociety Inc.
2017-2018 - vittorio@botsociety.com 1. Analyze the conversations already happening 14 Brand
16.
© Botsociety Inc.
2017-2018 - vittorio@botsociety.com 2. Design the conversational experience 15 Use cases Tone of voice Brand persona }
17.
© Botsociety Inc.
2017-2018 - vittorio@botsociety.com 3. Build the agent 16 Mature tech Open source A.I. training >
18.
Thank you © Botsociety
Inc. 2017-2018 - vittorio@botsociety.com
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