Tech Talk: How the most innovative ecommerce companies scale their business with data nexla_euston

1. Lessons from Digital Natives:
How the Most Innovative Companies
Scale their Business with Data
Jarah Euston
Co-Founder & VP Business
Nexla
@jarahk
@NexlaInc

2. Data is growing

3. Data movement between companies is growing

4. Companies want to focus on creating value from Data

5. ANALY- DATA
INTEGRA-
BUILDING
DATA
PIPELINES
ETL JOBSTROUBLE-
SHOOTING
OTHER DATA
CLEANUP
AND/ OR
PREP
DATA
MODELING
22%
13%
14%
11%
9%
19%
17%
16%
47% of data
professional’s time spent
on DataOps
Source: The Definitive Data Operations Report, May 2017, n = 311
But instead
spend half of their time
trying to get the data
ANALY- DATA
INTEGRA-
BUILDING
DATA
PIPELINES
ETL JOBSTROUBLE-
SHOOTING
OTHER DATA
CLEANUP
AND/ OR
PREP
DATA
MODELING
22%
13%
14%
11%
9%
19%
17%
16%

6. Source: The Definitive Data Operations Report, May 2017, n = 311
I NT R O D U C I N G DATA O P E R AT I O N S
“Data Operations” is the function that
delivers data to the person, system, or
application that can
turn data into business value

7. Monitor &
Manage
Dependable data flow
from hundreds of
sources. Data
dictionary
management. Alerts.
Ease of Use
Built for the tech-
aware business user,
intuitive UI allows for
democratized, easy
set-up
Connect &
Move
Move data where it
needs to be. Inter-
company, multi-
cloud and hybrid
cloud
Transform
Serverless
compute to format
data from partners
in your preferred
manner
Security
Rights
management,
compliance,
auditability, access
management
T H E F I V E P I L L A R S O F DATA O P E R AT I O N S

8. Lessons from Digital Natives

9. T H R E E R U L E S F O R S T R E A M L I N I N G DATA O P S
Arm Yourself
Reduce your dependency on engineering to get the
data you need
Set it and Forget it
Outsource the monitoring—it’s not important… until
something breaks!
Address the Root Cause
Make integration easy, for you and your partners1
2
3

10. P O W E R I N G C O M M U N IT Y AT P O S H M A R K
• Poshmark is the largest social commerce
marketplace for fashion
• “Poshers” are a very passionate and active
community
• To best serve the community, the exec team
wanted access to the latest customer support
metrics any time
• The support team needed easy access to
historical data for staffing purposes
• The analytics team needed access to data to
perform advanced analyses

11. A D D R E S S T H E R O OT C A U S E
• Data available from the desk.com
dashboard was insufficient and
required manual processing
• Poshmark needed to get data from
the desk.com API to more easily
analyze customer support data
• They wanted the data available in
Looker, their trusted BI tool
1

12. A R M YO U R S E L F
• Poshmark used Nexla to integrate the
desk.com API in days, not weeks,
without engineering effort
• Data is now flowing into their Redshift
database
• Poshmark uses Looker as their BI tool
of record. With data in Redshift, they
can how use Looker to build
dashboards and perform analyses
2

13. S E T IT A N D F O R G E T IT
• Poshmark doesn’t have to worry about
API changes or outages—Nexla
monitors it for them
• Alerts make it easy to know when
data has changed, or something looks
off
• Data lineage makes troubleshooting
easy
3

14. Monitor Connect Transform & Secure
• One view of all data sources
• Track volume, partner usage
• Receive alerts to any schema or data
changes— we tell you if something is
wrong
• Don’t write custom APIs— connect
directly to your data stores
• Solves problem of different data
platforms
• Your partners choose how they want
to receive data
• Transform data in real-time: hash,
anonymize, tokenize
• Dozens of built-in transforms such for
currency, IP, Time, User Agent, Geo,
Numerical and String data
• Write your own custom transforms
R E A DY TO S E T IT A N D F O R G E T IT ?

15. nexla.com @NexlaInc
Thank You!