Reports of the retail industry’s death are greatly exaggerated. Here’s a look at the numbers to see what’s really going on. https://nrf.com/future-of-retail

1. The State of Retail
GET THE FACTS
nrf.com/stateofretail

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We’ve heard that
retail is in trouble,
but reports of the
industry’s death are
greatly exaggerated.
Here’s what’s really
going on.

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There are over 1 million
retail establishments
across the United States.
Retail sales have been
growing at almost 4%
annually since 2010.
Source: U.S. Census Bureau

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Yearly total retail sales: $ trillions
Source: U.S. Bureau of Labor Statistics
2010 2011 2012 2013 2014 2015 2016 2017
$2.70 $2.84 $2.94 $3.03
$3.17 $3.28 $3.38
$3.51

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Onlineisnot“killing”retail.
Online IS retail.
Online sales currently
make up about 10% of
total retail sales.
Many online sales are
from brands that also
have physical locations.
Source: U.S. Census Bureau

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Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018
In-store vs. online sales
Source: U.S. Census Bureau
IN-STORE ONLINE
8.5% 8.8% 9.0% 9.1% 9.4%
91.5% 91.2% 91.0% 90.9% 90.6%

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9 of the top 10 online
retailers in the U.S. also operate
bricks-and-mortar stores.
Source: eMarketer: Top 50 U.S. Retailers by Online Sales (highest ranked shown)

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The retail industry has evolved.
The data hasn’t.
The Bureau of Labor Statistics
reports retail jobs numbers,
but only captures employees
who work in stores.
The data leaves out non-store jobs such as
call centers, office headquarters, innovation labs,
warehouses or distribution centers.
Source: U.S. Bureau of Labor Statistics

9. Retail hiring is on the rise.
JOB POSTINGS SEPT. 2016 - JAN. 2019
Source: Emsi Labor Market Insights
152%GROWTH
139%GROWTH
TRANSPORTATION
AND
SUPPLY CHAIN
TECHNOLOGY
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