The document provides tips for making destinations more attractive to travel agents and resellers. It suggests that destinations should define their vital assets and how to get attention. It also recommends establishing a manifesto by determining what the destination wants to be known for and communicate through content like podcasting, writing, or photography that showcase local influencers and stories in a way that engages audiences on various platforms.

1. How to make your
destination more
attractive to agents
and resellers

2. ABOUT ME
I am Naully Nicolas
Digital Travel Strategist and help travel and
destinations brands to create inspiring experience
between them and their audience.
You can find me at @naullyn
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3. Why am I so unattractive ?
Welcome to a “very” noisy world”!
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4. 4

5. 5

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7. What is my vital asset ?
How to get attention on my destination ?
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8. WHW
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9. 9

10. what | the
manifesto
What is your manifesto ?
What do you want to talk about ?
What do you want to be known for ?
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11. Cultural
Contribution
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12. Human
Contribution
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13. Shared
Values
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14. how | the method of
communication
How do you want to communicate ?
Podcasting, writing, taking pictures, filming ?
Which type of content are you best at ?
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15. Type of
media
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16. Who are the
influencers ?
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17. where | distribution
How can you provide values ?
Can you reach people who has audience ?
Do you know how to tell stories in a native way
on each channel?
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18. Be present
where they are
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19. Platform
philosophy
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20. What is my WHW ?
What is the three truths of your
destination ?
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21. “In the end, we will conserve
only what we love; we will
love only what we
understand and we will
understand only what we
are taught.
― Baba Dioum
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22. Question ?
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THANKS!
Any questions?
You can find me at
╺www.naullynicolas.ch
╺@naullyn
╺sayhi@naullynicolas.ch