1. NAVEEN AGGARWAL
E-Mail: naveen.aggrawal@rediffmail.com Contact: +91 9982222293
MARKETING & BUSINESS DEVELOPMENT STRATEGIC PLANNING CHANNEL/INSTITUTIONAL
SALES
Key responsibility area
Strategic Planning: Assisting in formulating business plans in consultation with the senior management for organizational
development. Formulating long term / short term strategic plans to enhance operations.
Business Development: Analyzing & reviewing the market response / requirements and communicating the same to the
marketing teams for coming up with new ideas for market penetration. Identifying new streams for revenue growth &
developing plans to build consumer preferences and taste
Market Penetration: Initiating analysis by keeping abreast of market trends & achieving market share metrics.
Channel Management: Handling dealers on a daily basis as per the company norms; monitoring potential distributors for
smooth distribution of sales & marketing activities, Achievement of Post Paid Sales Targets, through Voice & Data (Device).
Customer Relationship Management: Identifying prospective clients, generating business from the existing clientele to
achieve business targets.
Team Management: Creating and sustaining a dynamic environment that fosters development opportunities and motivates
high performance amongst team members.
Institutional Sales: Building & managing key accounts, responding as first point of contact to the growing number of “warm
sales leads” that come through email, phone and our regional sales teams and managing the execution of sales leads;
coordinating with internal teams to best address client needs.
EMPLOYMENT SCAN
Since Sept‘15 Getit Grocery Pvt. Ltd. (AskmeGrocery.com), Jaipur
City Head – Strategic Alliances & Brand Management (Source, Purchase & Vendor Development)
 Identify, vet, develop and own partner opportunities to create strategically beneficial marketing partnerships.
 Strategize & design strategic alliances program in line with the product portfolio & ambitions of the organization.
 Analysing past sales figures/trends to anticipate future product needs.
 Devising a contract for the suppliers including quality control, accuracy and flexibility. This is done throughout the
season.Ensure effectiveness and efficiency of partnership governance
 Monitor stock movement, considermarkdowns, inter-branch transfers, promotions or clear outs etc.
 Create a strategic roadmap for delivering key consumer value as per the role of each product.
 Run the strategic alliances marketing program end to end. Drive key aspects of strategic initiatives across product,
technology,sales, and marketing, both internally and externally for smooth implementation
 Create opportunities for long & short term coalitions with various complementary categories.
 Ensure performance from partners against set KPIs including delivering a lower customer acquisition cost through the
partnerships
 A dynamic professional with 12+ years of experience in Strategic Planning, Business Development, Channel
Management, Institutional sales, Distribution Sales & Marketing.
 Presently associated with Online Grocery Firm Askmegrocery.com. Jaipur as City Head – Strategic Alliances, 7
years of experience in Retail industry in RPG and PMRL (Videocon) and 5 years in Telecom.
 Holds the distinction of leading and managing the sales operations successfully. Demonstrative excellence in
conceptualizing and implementing various business strategies.
 A unique motivation management style with a record of building & retaining highly motivated sales team & distribution
network.
 Adept in processing sales requests and ordering for large volume deals, collaborating with the marketing teamto provide
marketing support to key clients and determining strategic importance of sales leads, understanding right product mix to
pitch to key accounts, etc.
 Proficient in leading dedicated teams for running successful business operations and experience of developing procedure s
and service standards for business excellence.
 An effective communicator, motivator & mentor with excellent relationship building & interpersonal skills.

2.  Develop a unique value proposition for company couponing program.
 Created corporate partnerships with leading corporates.
 Ensure 100% partner satisfaction and trouble shoot issues with partners.
 Identifying new relationships & making new tie ups.
Vodafone India Ltd., Jaipur Zone
Jun’12 – Sept’15 Channel Manager – Direct Sales (Jaipur, Ajmer & Naguar)
Feb ’11 To Jun ’12 Joined as Store Manager – Ajmer
Contributed in increasing number of:
 Voice activations from 257 to 370 per month , Ajmer
 Channel partners from 1 to 5 (Jaipur)
 Successfully provided B2B solutions (viz Lease line, Toll-free, PRI lines)
 Successfully increased sales by 65%
 Coordination of marketing activities between branch & Circle Office.
 Mentored a team of 3 channel partners having teams of 25 people entailing tele-callers, FOS and various otherteam
leaders.
 Apart from channel partners,I am handling a direct team of 10 Sales Executives too.
 Spearheaded 60% selling of high end plans.
 Timely collection of payments, sales forecast, media planning, new product launching, competition analysis, post sales
customer services, channel partner payout,collection and operational processes.
 Manage performance & lead a team for business revenue generation across different districts with focus on achieving
predefined sales target.
 Developing & maintaining/tracking marketing activity at branch level.
 Relationship building with Channel Partners / Key retail outlets to propagate business.
 Forecasting and planning weekly, monthly & quarterly sales targets and executing them in a given time frame.
Attainments:
 Achieved 2 times Super SStar title for maximum sales post-paid in 2012-13
Planet M Retail Limited (Videocon Group), Jaipur
Mar’10 – Feb’11 Senior Store Manager
 Preparing & achieving sales & expenditure budget of the stores as per the norms.
 Planning & achieving margins to achieve bottomline.
 Implementing measures of cost control & developing new avenues for promoting the business.
 Maintained each store as an independent profit and cost centre.
 Ensuring regular audits & reviews to meet desired standards.Ensure SOP adherence.
 Developed & maintained a motivated and enthusiastic team for achieving and exceeding targets giving month on month
growth from 32.5 lacs to 52 lacs a month.
 Coordinate with zonal marketing team for implementation of marketing strategies.
 Development and implementation of systems to control pilferage/shoplifting.
 Working towards compliances of the norms and resolving operational issues.
 Generated and maintained timely MIS & database reflecting the trends & developments of the company as regards
customer data for budgetary and strategic review to enhance the business ofthe company.
Attainments:
 Ranked 2nd in generating maximum sales all India in Gaming and mobile category in 2010.
 Exceeded my targets by minimum of 105% to 113% .
Spencer’s Retail Ltd.,(RPG) Jaipur, Gurgaon
Feb’07 – Mar’10 Assistant Manager Operations
 Preparing & achieving sales & expenditure budget of the stores as per the norms.
 Ensure effective management of the organisational structure and the performance of people to focus on delivering value
from the department's activities in a measurable manner.
 Responsible for promotion of products and consumer awareness by organizing activities like sampling, on-premise
promotions etc for stores.
 Develops and plans strategies and activities for specified accounts such as,selecting products for calls, identifying buyer
influences, overcoming objections,introducing new products,making sales, gross margin, cat sales,sub cat sales top
moving sku’s, slow moving sku’s presentations.
 Budgeting, forecasting, allocation, planning of base stock.
 Setting of SMART (Specific, Measurable, Achievable, Reviewable and Track-able) goals

3.  Responsible for plotting and conducting new activities to increase sales & achieving margins to achieve bottomline.
Attainments:
 Won 2 quarterly bestselling section competition in Jaipur hyper in 2009
Tata Teleservices Ltd., Jaipur (On Spectrum roles)
Since Jan’06 to Feb’07 Promoted as Store Manager
 Handling the Entire Retail Showroom Operations. Monitoring Team meetings.
 Responsible for Product training. Conducted a POP-STAR Program (30 days Program) and trained 14 CSA's and one
Asst.store manager.
 Ensuring the best Visual Presentation and display of Merchandise. Monitoring all the Events in store & out store.
 Monitoring daily targets with conversions.Responsible for inventory management
 Responsible for Product training.
Attainments:
 Rated 3rd best store manager in the country amongst 42 peers.
Since Jan’05 to Jan’06 Promoted as Floor Manager (True Value Hub)
Since April ’04 to Jan ’05 Joined as an Multi Tasking Executive (True Value Hub)
 Handling first level escalations and complaints and deal effectively with escalation situations and ensure a high degree of
customer focus. Complaints Analysis for Customer Service Operations
 Responsible for Coordinating with the different cross functional Departments for customer complaints Resolution.
 Responsible for proper manning and operations at store (TVH).Billing issues:Confirming invoice details are correct and
requesting reissues of invoices/credits where applicable.
INDUSTRIAL TRAINING
 Two day Workshop on “Leadership & Managerial Skills” by Kassh Consultancy.
IT EXPOSURE
 Diploma in Web Designing and Web Development from SSI, New Delhi.
SCHOLASTICS
 B.Com. from Deshbandhu College, Delhi University in 2004 year.
 XII from K.V.Andrews Ganj New Delhi, CBSC in 1999 year.
 X from K.V.Andrews Ganj New Delhi, CBSC in 1997 year.
PERSONAL DOSSIER
Present Address : 270/103, Shri Shyam Residency, Shiv Nagar-1, Murlipura, Opp. Road no.2 VKI, Jaipur.
Permanent Address : 270/103, Shri Shyam Residency, Shiv Nagar-1, Murlipura, Opp. Road no.2 VKI, Jaipur.
Date of Birth : 5th February, 1981