Navy Imagery Insider Winter 2012

NAVY INSIDER
U S N AV Y
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For members of the PA/VI community Winter Edition NI L NISI VERUM

What’s in Store for

2013
703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD Full story on page 8

DIRECTORS CORNER
This edition of Navy Imagery Insider is focused on explaining a
number of initiatives underway at CHINFO and NPASE designed
to enhance the ability of Navy public affairs professionals to
better communicate.
The genesis behind this effort started when the Chief of Naval Operations (CNO) asked then-Chief
of Information Rear. Adm. Denny Moynihan what ideas CHINFO would have for improving the
Navy’s outreach effort if additional funding became available.
My response was simple, and I’ll paraphrase: “Sir, we do a number of things exceptionally well, but
generally we are limited not by desire or talent, but by capability. We are too dependent on others
to deliver our story. We need to develop capabilities that do a better job of leveraging technology
to place our Sailors in living-rooms across America as frequently as possible and on mobile
devices where an increasing number consume news and information.”
OI-2 proposed a two-pronged plan to make a significant investment in live broadcast capabilities
and an enterprise level mobile app for the Navy. The plan was briefed to CNO who supported the
ideas and funded their creation. That was the easy part.
Anyone can have an idea, but it is now more about who and the how, than what. NPASE is the lead
on the broadcast systems; CHINFO has the lead to manage the Navy App in collaboration with the
Navy team at DMA.
During contracting and planning there were numerous issues that needed concurrence in order
to develop a long term strategy. The most important were manning, training, maintenance, and
lifecycle sustainment.
While there are no simple answers to these challenges, I see this initiative as a new capability to
help tell our story, better. It will take a team effort to make it work.
Content is king, and in today’s environment the demand for timely and unique content requires
us all to take a look at how we are doing business and to consider new alternatives to meet that
demand. To summarize a quote from the late Sen. Robert F. Kennedy, “Some say why . . . I say why
not.”
There are many recent and past events where Sailors played a critical part in telling the story, like
the Haiti earthquake and recovery, the tsunami in Japan and more recently Hurricane Sandy. Many
of these events were covered extremely well, but we should continue to challenge ourselves to do
even better.
C. J. Madden, Dir. OI2

DIRECTOR Christopher Madden EDITORIAL Navy Office of Information
DEPUTY DIRECTOR Cdr. Gary Ross Editor Paul Taylor Pentagon RM4B514
Staff Writers Lt. Cmdr. Chuck Abell Washington, D.C. 20350-1200
LAYOUT/ART Lt. Cmdr. Dave Luckett Office: 703-614-9154 DSN: 224
Director Tim Mazurek Oscar Sosa
Contributors Lt. Mike Hatfield Damon Moritz Download Insider at:
MC1 Arif Patani www.slideshare.net/NavyVisualNewsService
http://issuu.com/NavyVisualNewsService

2 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navymedia@navy.mil

Navy Live
Get Your Voice Heard
MC1 (SW/AW) Arif Patani
What’s in the Navy Live blog for the MC or PAO out in the fleet
you ask?
The Navy Live blog is a place for stories of importance – stories
that matter to the average everyday American. It’s a place where
subject matter experts and more frequently our leadership share
their command’s story firsthand, and it’s a place where the work
of our MCs in print, still photo, video and other content types help
produce a WELL-ROUNDED story. Whereas legacy platforms like
Navy.mil are primarily intended to provide information one-way to
key audiences, NavyLive is designed to engage audiences and
open a two-way conversation — one of Chief of Information, Rear
Adm. John Kirby’s top priorities.
So what are we looking for?
A blog post is a first-person perspective on an event or issue using
unique, relevant, and timely content (emphasis on timely). The
content should do a few things:
PROMOTE SHARING: We want people to talk about and share
our stories.
PROMOTE DISCUSSION AMONG KEY AUDIENCES: The
best communication products move people to action. Your blog
should inspire those who see it to talk about it, to share it, and
ultimately to act on it.
RESONATES ON ALL NAVY SOCIAL MEDIA PLATFORMS:
The blog is only one of many social media platforms managed
at CHINFO. We extend the reach of your content by sharing it
on other Navy flagship sites like U.S. Navy Facebook and U.S.
Navy Twitter. Your blog should inspire discussion among Navy’s
followers on those platforms. Our intent for the blog is to tell interesting and compelling stories
about our people and our Navy to America.
A lot less rigid than news or feature stories, blog posts can be
informal material or even short graphs with bullets. However, they Right now the Navy Live blog reaches 50,000+ individuals during
need to focus on increasing understanding of the event or issue a given month and this number has the chance to increase
under discussion. Posted with related still and/or video content, the exponentially when we share it with our 800,000+ fans on
best blogs are multi-media products. Facebook.
For those tackling a blog for the first time, it’s a good idea to For more information on writing blogs for Navy Live check out our
approach it the way you approach writing a speech. You’re writing in best practices Tumbler account at http://usnavymedia.tumblr.com/
the voice of your CO or commander; help him or her tell their stories. post/31874262274/how-to-write-a-navylive-blog
And that’s the most important thing to remember — the audience. We live in a pretty cool age as communicators where we can reach
Sometimes your focus is the Sailor and their families, and other people anywhere, anytime at the click of a mouse. We also work for
times the American people. an organization doing amazing and innovative things every day. If you
want to get your story out, Navy Live is a great vehicle to get it there.
There may be 5,000+ stories on any given aircraft carrier, but let’s
face it – not all of them are interesting. People want to hear about If you have any questions, concerns or ideas for blogs please feel
the stuff that matters to them. They want to know their country’s free to call us or e-mail anytime at usnsocialmedia@gmail.com,
Navy is out there protecting them! navymedia@navy.mil or 703-614-9154.

Instruction DoD Internet Services and Internet-Based Capabilities, DODI 8550.01. The do’s and don’ts when
managing websites. Provides guidance on; establishing, operating, and maintaining DoD Internet
Nugget services on unclassified networks. www.dtic.mil/whs/directives/corres/pdf/855001p.pdf.

703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 3

It ain’t your sea-daddy or sea-momma’s

All Hands Magazine
…or is it? Rear Adm. John Kirby recently announced This is critical considering how
many other demands you have
by Lt. Cdr. Dave Luckett the return of All Hands Magazine (AHM) on your time. The best POC
in an online format to Team Public Affairs. for initial coordination is MCC
Chris Tucker at 301-222-6397
DMA-Navy will lead the AHM effort, but or Christopher.tucker@dma.mil.
it will be most effective when it is a fleet AHM hit the fleet on www.
navy.mil February 11. At the
product for Sailors by Sailors. end of the day, content is king.
The objective of the may lend themselves to print Gather and produce content for
magazine’s return is to provide and still imagery, while others AHM that you would consume
practical news and information may include print, video, stills, and share with others. We
to Sailors and their families. and graphics. You are closest will work with CHINFO OI-2
That was the same objective to the story and know how best to explore ways to see your
when the first “issue” of All to tell it – push your team. published content shared on
Hands was printed as the AHM will be a little edgy in the other Navy emerging media
Bureau of Navigation News how it presents information and platforms, Navy-TV [see page
Bulletin No. 1, Aug. 30, 1922 we’re willing to accept a level 12] as well as marketing to
(www.navy.mil/allhands.asp#) of risk in presenting stories external media outlets.
How do you get your that include Sailors’ opinions Chiefs and LPOs need
command’s story in AHM? – positive and negative. We’re to view this outlet as a great
Sailors need to take a holistic not here to embarrass Navy training opportunity for your
approach to telling stories, both leaders, but it is important team. Push your teams to
in content and format. When to begin and sustain open submit content, but you should
producing stories, ask who or discussions on key topics. ensure the writing submitted
what is impacted by the subject This transparency will add is quality writing that tells a
of the story, who owns the legitimacy and accountability. complete story.
policy or subject of the story, You should communicate As Rear Adm. Kirby said in
and who else is impacted by the with the AHM staff early when his introductory video, “Submit
story. When complete, it should producing a story to ensure your stories. All Hands On-Line
present all perspectives using your team’s efforts are focused is for Sailors by Sailors.”
multiple mediums. Some stories in the most productive direction.


There’s a
Navy app
for that!
by Christopher Madden

Some folks may be leverage content from the RSS feeds
surprised to hear there is produced from Navy.mil, top photos, top
stories and headline news. Other features time-zones, but helps to illustrate the
officially no such thing as include: push alerts for breaking news, deployment of our ships while educating
a U.S. Navy app. Oh sure, NAVADMINs and ALNAVs, shortcuts to Navy
social media platforms, a Navy calendar
the general public about the strategic
regions where we operate.
there are many apps out of events to highlight important dates for
there supporting various Sailors, like selection board convening
dates, evaluations and FITREP submission
The app will be available through a
commercial link available on Navy.mil in
organizations and programs, deadlines, along with outreach events full compliance with DOD Internet Services
but nothing to point to as supporting the calendar for America. and Internet-Based Capabilities 8550.01.
Our plan here is to develop an “App Locker”
the official flagship app for Since the app will have its own content on the front of Navy.mil to showcase Navy
Navy content, until now. management system (CMS), it will be
possible to ensure information is pushed
sanctioned apps already developed at the
command and installation level. If you
selectively and updated regularly. For know of an app supporting a Navy program
CHINFO and the folks at DMA public web example, the Secretary of the Navy wishes please send us information so we can
are busily working to develop version 1.0 to conduct a worldwide All Hands call, the make it part of the locker.
for delivery in early 2013. CMS alert feature could send out reminders
to tune into the Navy’s LiveStream™ Finally, we cannot improve without
Our strategy is to develop a primary or channel to listen or participate in a feedback, so the app will include a
parent app that delivers U.S. Navy news conversation with SECNAV. feedback mechanism for development of
and information of value to the Sailor, future updates, or just send us an email
their families and the American public. We have also taken the CNO’s strategic with your recommendations. We are
The app will be iPhone, iPad, Android, crossroads map and adapted it into already drafting ideas for v2.0, so keep
and Chrome compliant. Version 1.0 will a product that not only helps track the feedback coming.


Going Mobile
means Going
Secure too!
By Lt. Cmdr. Chuck Abell

T
he Defense Information Systems Agency (DISA)
recently published policy for mobile devices
such as smart phones and tablets which are in
increasingly high demand for use when away from the
traditional workplace. However, the biggest challenge
is being able to use the devices to securely access
content on a DoD network environment. The DoD
Public Key Infrastructure (PKI) embedded on your
common access card (CAC), which is already in use
on PC’s and some BlackBerry devices, can now be
used with smart phones and tablets. Here’s how!

There are two versions to consider. The first these devices. This is
is the PKard reader from Thursby Software, new technology, so there are still bugs to be Thursby PKard reader for
priced from $149-$299 depending on the worked out, for example, having to restart use with iPad3 and CAC
model of your iOS device, and connects to your iPad/iPhone periodically. However, we
the 30 pin port on your iPad or iPhone. It would argue that the advantages outweigh
uses an accompanying app to interface with the aggravation, by giving you access
the CAC reader and mobile device. Next is to your e-mail and Navy.mil’s content
the baiMobile 3000MP SCR (Smart Card management system (CMS) while away from
Reader) priced from $249 to $299. This the office to file stories and imagery.
device uses Bluetooth to connect to an
Android, iPhone or iPad using a separate For more information on getting plugged in
sled that holds your CAC. There is a need for to secure communications and mobile web
an additional program like PKard browser browsing, check out these links:
app to interface, which will cost $119. • http://iase.disa.mil/pki-pke/function_
pages/downloads/unclass-dod_pke_
To access your Outlook web access (OWA) quarterly _fall2012.pdf
NMCI account, you will need to acquire • http://iase.disa.mil/pki-pke/
the Outlook Web App Mini for iPhone • http://militarycac.com/mobile.htm
or iPad. DISA continues to run Security • http://www.thursby.com/products/pkard_
Technical Implementation Guides (STIGs) ios.html
and Security Requirements Guides (SRGs)
and your IT or network professionals should
check thoroughly to ensure your system
requirements meet minimums for secure
communication. We recommend that you
talk with your local contracting technical
representative (CTR) for
up to date IT support
before making this
investment.

NPASE-Headquarters
has had some
experience with testing
baiMobile 3000MP SCR


OUTTAKES By Oscar Sosa

Digital Camera Technology
is Affordable
One of the biggest bang-for-the-buck
investments the small PA shop can make is
having an available, inexpensive point-and-shoot
digital camera. A consumer-grade, single-lens
reflex camera offers many more options, but
is not always needed for basic photography
support; awards, ribbon cuttings, interviews.
Your first consideration is the cameras megapixel rating. A 6-megapixel camera
is good enough for snapshots or web use, however for publication-quality
images you should look for at least a 12-megapixel camera. With today’s
technology, you should be able to exceed 12 without breaking your budget.
Most point-and-shoot cameras support some type of video capture.
High resolution video is 1920x1080p and is the preferred video quality for
broadcast and documentary use. However, 720p HD is more common in
compact digital cameras and will work for most applications. Shooting HD
video will also save on post-production, since we can upload it directly from the
camera to the Navy’s social media sites with minimal post-production work. HD
video is memory intensive, so make sure you purchase memory cards with
at least 8-gigabytes of space and have at least three cards available.
We recommend a zoom lens with at least a 35mm equivalent wide-angle
and about a 150mm telephoto. Optical zoom produces better results over
digital zoom. The wide angle is what you are most concerned with, since
invariably your needs will rely less on zoom.
The following chart compares the still and video resolutions for a few of the
more reliable point-and-shoot cameras. Any of these cameras will produce
publication-quality still images, news broadcast, and social
media ready video.
When using any camera consider the following to improve
your content for publication. Don’t photograph subjects
with security badges on uniforms. Don’t photograph
people in front of windows. Pull your subject away
from walls to prevent shadows from on-camera flash.
Take photos from different angles. Keep moving. Fill
the frame with your subject. Keep your backgrounds
clean. Encourage wearing the Navy brand or
uniforms during community service events. Oh!
And always bring extra batteries and flash cards
to your shoots.

Camera Megapixel Video Lens Price
Fuji FinePix S4500 14.0 720p HD 24-720 $150 $200
Canon PowerShot SX500 IS 16.0 720p HD 24-720 $330 $350
Nikon Coolpix L810 16.0 720p HD 22.5-585 $200 $225
Pentax Optio WG-2 16.0 1080p HD 28-140 $250 $275
Samsung WB100 16.2 720p HD 22.3-580 $190 $225
Pentax X-5 16.0 1080p HD 22.3-580 $250 $275


Broadcast capability overview By Damon Moritz

Photo by Damon Moritz
As many of you know, DVIDS is an Atlanta-based, Army-run, organization that
provides connectivity between the military and the media. The service is delivered
through a network of portable Ku-band satellite transmitters, IP based video
transmissions and file-based video and photos. They have the facility and the staff to
handle our needs all day, every day. Most importantly, they want to bring us aboard.
We live in the time of So, let’s dive right in to the world of electronic news gathering, using
now. Our audience wants our three tiered approach.

video on YouTube to load We’re fielding: Tier One – Three Streambox Avenir man
portable cellular transmitters; Tier Two – Four DVIDS
instantly. Studies show Direct NORSAT terminals; Tier Three – a fully-equipped
news van with a fixed 1.4 meter satellite.
they aren’t even willing These have all been purchased and we’ve already fielded the
to wait two seconds for a Avenir’s and DVIDS Direct systems. The news van is expected
by early summer 2013.
video to play. Technology is one thing. Do we have a mission for live
engagement?
With that in mind, why aren’t we going live?
Nothing is more instant than live. Live is where The answer is a resounding yes. In fact, we’re already doing it. We engage
the rest of the world is and here we are exporting… the public and the media in social media realms and we talk to the media
uploading… importing and waiting. on camera all the time.
This is why we have developed a multi-tiered live Through the DVIDS network, we can reach the world. We won’t be limited to the
broadcast capability and are starting to field it (sorry national media or fleet concentration area media. We will be able to schedule and deliver
sea goers, your time will come) with NPASE. video direct to the media in every state and outside our borders. Outreach no longer
requires an admiral or seaman to travel to Middle America. We can transmit from the
Fleetwide, we have a bandwidth issue. You see slow pier in San Diego to a station in New Hampshire. We can also take that video and push
load times on NIPR terminals in the office and it to the Internet where we can engage in direct chat with the viewing audience. Most
at sea. We have great computers, the software we importantly, we get b-roll. Video of ships transiting as well as aircraft taking off and
need and the training to run everything at peak coming home from deployments is highly marketable.
performance, but just try to move that 300 MB
video file from Norfolk to the Pentagon or DMA Through Operations Enduring Freedom and Iraqi Freedom, DVIDS has developed a
and that is where the issue lies. The 30 minute to significant capability and Technical Operations Center (TOC). Beyond the ability to
three hour window for exporting and transmitting handle technology, DVIDS can also market, track and report back on content usage.
puts us behind the news cycle.
This initial push for broadcast capability was funded as a one-time purchase. We will all
So, to go live and alleviate the bandwidth issues, have to work together to keep it employed in order to justify sustained funding.
we need to be creative and we need to outsource.
We’re going to rely on civilian media proven NPASE has the lead working directly with CHINFO when developing the plan for
technologies in cellular, Wi-Fi, Ethernet and satellite future manning and sustainment. We are also looking at other activities to assist with
transmission and we’re going to point at Defense engineering and maintenance support. The key is to get out there and be seen.
Visual Information Distribution System (DVIDS).


Tier 1 - Streambox Avenir
The news van on your back
By Damon Moritz

No one likes to be
encumbered by bulky
equipment. The
Avenir is a backpack-
mounted, live, video
transmission system. It
requires no assembly
and can connect
to WiFi, Ethernet or
cellular networks.
The unit is a battery powered, light weight,
device that is capable of delivering high
quality, real-time HD/SD video.

The mobility and performance of Avenir
makes this system ideal for mobile HD/
SD newsgathering, sports and events, and
emergency response. It is designed to shorten
and streamline workflows for both live and
recorded content, field editing tools including
play/pause, trim to selection, file deletion, and
file uploading within a single package.

Within minutes of arriving on scene, an
MC can begin transmitting to DVIDS and
therefore reach the world.

NPASE is now equipped with three Avenirs
and each kit has several IMX batteries and
cellular modems from Sprint, Verizon and Photo credit: Left column, bottom photo by Mr. Damon Moritz; Right
AT&T to help garner as much bandwidth as column, bottom and center photo by Mr. Damon Moritz. Left column,
top and center photo by MCSN Diana Quinlan; Right column, top
possible. Transmitting full frame HD video photo by MCSN Diana Quinlan.
can take 5-10 mb/s.

Sounds too good to be true, right? Well it is to Following that, we used an Avenir to cover the
some degree. Ever try using your cell phone on Is this the right tool? final homecoming of USS Enterprise (CVN
a pier between two aircraft carriers with 5000 65). The unit worked very well and we had
friends and family all sucking up the available Recently we tried the Avenir in Hawaii a consistent data rate at about 1 mb/s. This
cellular spectrum? Well that same cellular to cover the decommissioning of the USS required us to transmit a standard definition
spectrum is where the Avenir goes for access. Crommelin (FFG 37). While the Avenir video signal to accommodate the slower data
worked at the NPASE detachment, it would rate. The feed went from the pier, to DVIDS
If you can’t connect or obtain 5-10 mb/s, but not connect at the pier. There just wasn’t and then to the U.S. Navy Livestream channel.
you can get 1 mb, you can scale back the enough cellular connectivity. A subsequent
quality of the video. Some video is better than test also showed a lack of cellular signal at the As each appliance is deployed and used we gain
no video. There are options to change the Arizona memorial. a better understanding about the geography
resolution, frame rate, data rate, interlacing and capability of the systems. Need a better
and audio quality so that your video goes out. signal? Then move to tier two – next page.


Tier Two - Bandwidth …
Some Assembly Required
Story and photos by Damon Moritz The Defense Video and Imagery located behind the neighboring ship. This was
Distribution System’s mobile satellite, an issue we simply could not overcome and we
known as DVIDS Direct, will give a fell back to the Avenir for support.
Navy public affairs unit the capability
Beyond photos and a compass, there are apps
of providing U.S. news media with such as Dishpointer for your iOS or Android
real-time, broadcast-quality video, phones. These apps use the built-in camera,
photography and print products. GPS and accelerometer to map the device
location and orientation. Then they display
Units like this have been deployed to a map of the sky you are pointing at with
Afghanistan, Iraq, Haiti and other locations to elevations and headings for specific satellites.
support real world missions.
Another consideration is radiation. There is
It is a little bit more complicated than an a no-go cone of radiation danger in front of
Avenir, but far more reliable and robust once a the dish when it is energized. So, location
modem lock is obtained. selection is paramount. Do not point the dish
at people, pets or livestock.
This satellite system comes in three somewhat bulky
cases and requires anywhere from 20-45 minutes to DVIDS Direct systems are not stand alone
assemble. Step by step instructions and an SOP are systems. They have one major requirement –
included, which are developed by the manufacturer and power. The power must be clean and stable.
are very comprehensive. Once set up, the 40 kw Ku-band This means you need either a generator or
satellite dish is ready to point into space. some sort of shore power to operate them.
There really isn’t a portable battery that can
Then the hard part starts, you need to lock run them reliably. The operator will need to
your dish onto the EchoStar 9 satellite. power the laptop, modem, encoder, dish and
Depending on where you are, the line of any peripherals such as lights, cameras or
sight to the satellite could be at the horizon battery chargers that are necessary for the
or almost directly overhead. You really have mission.
to rely on simple things like a compass or a
photo with the line of sight to help dial in With training, MCs can handle setting up
the satellite. (Be careful when pointing at a and operating a DVIDS Direct system and
satellite, you could cause interference on a the DVIDS Technical Operations Center
television channel or other transmissions.) If (TOC) is great at troubleshooting any issues
you are on a pier full of rebar, next to a ship that come up.
or in another heavy metal environment, the
compass may not function properly. NPASE-W recently carried a CNO’s All Hands
call on board Naval Station San Diego. With
This was the case at the homecoming for the some technical support from an experienced
USS Enterprise (CVN 65). The rebar in the pier crew assigned to the 13th MEU out of Camp
affected the compass as much as 45 degrees, Pendleton, the NPASE team was able to
and no two compasses showed the same broadcast the event live.
readings. When we did find the satellite, it was


Tier Three

News van
Road ready and fully self-sufficient
By Damon Moritz

For the final tier in our broadcast capability we’re going all-in with a Ford
E350 van with a satellite dish on the roof, HD encoders, video switchers
and audio equipment inside.

A is very similar to what your local affiliate or
This
what? The truck will be easy to operate and no assembly
national media outlet would bring on base to cover required: point the dish, push a few buttons and it will
an event. They understand live broadcast television find EchoStar 9 (DVIDS channel) or the right satellite to
requires a reliable transmission method. connect with specific media outlets.

The van will be made by the same people who build Depending on the media’s capability, we may reach out
news vans for the civilian media. They have had decades directly to a network or affiliate. High end connectivity
of experience building trucks for people who use them like this gives us the ability to reach any media outlet to
nearly all day, every day. This van will be Sailor-ready. conduct interviews.

In addition to a van and dish, the truck will house a Even when there are no interview subjects, simple day-
generator, rack of equipment and monitors, cameras, to-day events such as ship deployments, homecomings
cables, communication equipment and more. and exercise activities will be of interest to the media,
documentary producers and Navy leadership.
While the van will be capable of handling a four-camera
shoot with video and audio switching, those complex There is a never ending stream of requests for all things
productions will likely be the exception to the rule. Most grey, black, floating, submerging or flying. B-roll of
live events will be conducted with a single-Sailor on the Navy platforms is what helps the audience relate to what
pier talking to media in his hometown. our subject matter experts are talking about. Without
this b-roll, we lose the audience fairly quickly.
For the larger events, pre-recorded audio can be played
out from an audio-board to aid in narration. There This truck will be delivered to NPASE-East by early
will also be two remotely controlled cameras and summer.
two shoulder mount ENG cameras along with wired
headsets to allow the producer/director to communicate
with the camera operators.


Pentagon Navy-TV
Channel 302
By Damon Moritz

CHINFO is installing a dedicated television channel for the Navy What does this mean to you? First, Navy
audience in the Pentagon. This channel will be a dedicated outlet TV means that your stories, photos, b-roll,
delivering Navy news and information to leadership and their staffs. tweets and more will get even more face
time with SECNAV, CNO, MCPON and
all of their policy writers, action officers,
budget planners and the thousands of
people who are behind the scenes working
hard to get you the equipment, training
and money you need at the pointy end.

The turn-key solution is a new automated
24/7 HD station with professional
motion graphics, scheduling software
and integration with Navy social media
channels (Facebook and Twitter).

This will provide a format to show the
latest video, photos and social media
content to leadership without burdening
computer network resources.

In addition to file-based video, the system
will also provide an outlet for live video
whether it originates in the CHINFO
video studio, the Pentagon auditorium
or is passed through DVIDS from the
fleet. All of the content will contain closed
captioning.

In concept the desire is to deliver 20-30
minutes of content daily with special
events, training and a continuous feed
from social media accounts.

At the outset, the channel will be offered
to the Pentagon reservation. This service
will reach approximately 4,000 cable drops
serving more than 26,000 government
employees and service members.

Downrange plans include extending
the content to fleet concentration areas
and delivering live feed capability to the
Direct To Sailor (DTS) satellite TV system.
This will mean CNO and MCPON can
have more frequent and timely contact
with you and your command. It will be a
method for a virtual fleet-wide, all-hands
call. The feed could also be delivered over
the NIPR net using the Global Content
Delivery Service streaming video service
which is operated by DISA.


The KIOSK
Story and photos by Oscar Sosa

The new Navy kiosk located in the
Pentagon, on the fourth deck A-ring
apex between corridors three and
four, is the latest venue to showcase
content from the fleet. The display
incorporates Navy history and
heritage with modern technology.
Three flat-screen television sets rotate a series of still images
and video received by Navy Media Content Services (OI-
2), with the largest of the three screens airing Navy-TV,
Pentagon channel 302.
Within the display are historic artifacts, including
planking removed from USS Constitution and a World War
II-era spyglass and signal light. The display will be updated
with multimedia productions and Navy.mil photos of the
day produced by our mass communication specialists.
Artifacts will be replaced within the display as they become
available from various sources, including Navy History and
Heritage Command, private individuals and naval archives.
The display is in a heavily traveled part of the Pentagon,
where tour groups, journalists, Pentagon employees and
Navy leadership frequently pass.
The kiosk is a perfect outlet for multimedia presentations,
slideshows, picture stories, feature productions and any
other visual content that tells the Navy story.
If you are ever in the Pentagon, be sure to stop and see
“your” work in action.


and th e
by Lt. Mike Hatfield

I
green for ordnance, they have lots of crossbows and arrows, but they
are red for training…they can’t shoot. The other five teams are green
in training but yellow in ordnance. So you issue the order to have the
magine waking up to the news supplies from the bad shooters given to the good shooters and deploy
your teams to lay the anti-apocalyptic smack down.
that a zombie apocalypse has
Navy Public Affairs Support Element (NPASE) is unique in the Navy
begun, and you are in charge of PA enterprise as the only CHINFO unit with its own direct reporting
to DRRS-N. In the past, NPASE had to rely on qualitative data, or
mounting a military response. You opinions based on observation, for readiness assessments. This meant
if zombies mined the strait of Norrath and NPASE deployed on a mine
have very little time to react and countermeasure ship to gather imagery of demining ops, the only way
NPASE could have assessed its capabilities was to ask the OIC, Chief or
even less time to gather data before LPO for their opinion of whether or not the team was ready.

reacting. It’s a zombie attack, after all. There’s nothing wrong with doing business that way in the short term,
but by formally reporting readiness in DRRS-N, NPASE speaks the
You need to know what capabilities you have, where they are located same language as the rest of the Navy in terms of readiness. Reporting
and how equipped, trained and ready for battle they are at this moment. via DRRS-N helps NPASE justify manning, equipment and budget
requests by showing quantitative data to support decision making, like
The Defense Readiness Reporting System (DRRS) is the defense any other operational command.
department’s one-stop shop (okay, database) for answering these
questions. DRRS-N is Navy specific. Think of it like a stoplight with How does NPASE gather the quantitative data in to update DRRS-N
red, yellow and green lights representing each unit’s readiness in key in the first place? The answer is a little complex…but let’s get back to
functional areas. the zombies.

Since you know you’ll need crossbow units to mow down the initial The first wave of zombies was mowed down by your crossbow teams.
wave of undead, you look at DRRS-N and find five of ten crossbow units The demining operation is complete, and we now have awesome


imagery of zombie parts flying everywhere and sea lanes wide open Additionally, ASM can track things like immunizations, passports, and
again. There’s a lull in the zombie spawning giving you time to assess licenses or anything else you might need to ensure you are ready to
lessons learned and regroup for the next wave. deploy. ASM coordinates its data with other authoritative data sources
such as Navy Knowledge Online, Fleet Training Management and
You’ve learned you have to hit the zombies squarely between the eyes or Planning System (FLTMPS), Total Workforce Management System etc.
otherwise incapacitate their brains in order to snuff them out. So you
develop a Navy Mission Essential Task (NMET) called Zombie Snuffing, So once you have completed all the training requirements to achieve the
which you will train to in order to make sure your second wave of certification of Master Zombie Killer, ASM will send this information
deployers are ready. to FLTMPS and show that you now hold this certification. By using the
MC PQS, Non-Resident Training Courses, On the Job Training and
NPASE uses NMETs to quantitatively determine readiness for a mission. performance review tasks, NPASE can objectively know whether or not
For example, a DDG Sea Operational Detachment (SEAOPDET) Sailor each of its Sailors and SEAOPDETs are manned, equipped and trained
deploying to conduct anti-zombie ops off the coast of Azeroth will need for their assigned mission.
to have the capability to shoot nighttime video and photography, since
many zombie events happen after dusk. So prior to deployment, NPASE While the fictional zombies still rely on purely qualitative data to focus
can assign nighttime video/photo capability as an NMET and train to their training efforts (“Does Zombie drag leg good?” asks zombie N7),
that standard. NPASE is using state-of-the art training tools focused on each Sailor
and how their training aligns with the mission.
The system NPASE uses to track each individual’s training is called
Advanced Skills Management (ASM). Think of ASM like a digital PQS By adopting the same tools used by the operational units throughout
and task list database. When you log into ASM you see you have been the rest of DOD, NPASE speaks the same respected language and is
assigned a number of training tasks and events which will prepare you able to ensure that readiness reporting is accurate, timely and above all

om bi e s b e w ar e !
for your upcoming deployment. By knowing exactly which NMETs are useful to mission planning and execution.

Z
needed for your upcoming deployment, ASM creates a tailored training
plan individually suited to you and your mission.


[AP Style Guide
7 Deadly Sins (Back to Basics)
][ Schedule of Events
CHINFO All Hands Call | Feb. 25th, 2013 @ 11:00
]
Internet vs. WWW It’s Internet, not internet. You should WEB-EX Event Center Log-in information will be
capitalize Internet, just as you should capitalize World Wide provided shortly before event.
Web. Upon second reference, the Net and the Web are
acceptable. But don’t confuse the two. The Web exists on the DOD Visual Information Production Awards for 2012
Internet, just as other applications, like email, exist on the Internet.
www.dinfos.osd.mil/events
Titles Capitalized when used directly before a person’s name,
such as Chief of Naval Operations Adm. Jonathan Greenert. The 2012 Military Photographer of the Year
When the title follows the name, it is not capitalized and is set 19-20 March 2013.
off by commas.
The 2012 Military Graphic Artist of the Year
State Abbreviations AP style does not use the postal codes
used when you mail a letter. It’s Nashville, Tenn., not Nashville,
18 March 2013.
TN. Years ago I photocopied the list of state abbreviations from The 2012 Military Videographer of the Year
my stylebook and it always occupies a spot in the corner of my
office bulletin board for quick reference. 21 March 2013.
Over v. more than Over refers to spatial relationships: The National Association of Broadcasters (NAB) Conferences
clock hangs over the mantle. More than is preferred with
April 6 – 11, 2013 Exhibits April 8 – 11
numerals: There were more than 1,000 people at the event. They
raised more than $1 million. Las Vegas Convention Center, Las Vegas, Nevada USA
Numbers Write out numbers up to nine and use numerals for www.nabshow.com/2013
10 and above.
Photoshop World Conference and Expo
Months and seasons When using a month with a specific
www.photoshopworld.com
date, abbreviate only Jan., Feb., Aug., Sept., Oct., Nov. and Dec.,
and spell out when using alone or with just a year. Hint: The Orlando, Fla. April 17-19, 2013
months never abbreviated fall chronologically and are five letters
or fewer – March, April, May, June and July. The seasons – winter, 21st Annual Military Photography Workshop
spring, summer and fall – are never capitalized. 16 to 22 June 2013
United States, U.S. An easy way to remember the difference: Deadline for applications to attend is April 19, 2013
United States as a noun; U.S. as an adjective. The United States For more information on eligibility e-mail:
is a country; I travel with my U.S. documents. dinfosphotographyworkshop@dinfos.dma.mil

LINKS to KNOW

Digital Photography Tips & Tutorials The Network For Photographers
Here is a new site where you can share photography
Great site for photography basics, tips, photography
experiences at all levels. Integrated with FLICKR
e-books, and free step-by-step tutorials.
you can also transfer to picturesocial.com and
www.exposureguide.com
take advantage of unlimited storage.
Go here for photography tips and techniques, www.picturesocial.com
photography industry news, and information on
top selling cameras, lenses, software and more.
www.picturecorrect.com
Cut & Fold Behind The Scenes
Behind the scenes video of a Photoshop
cut and fold creation, from shooting to Now You Can Shift the Perspective of Your Lytro Photos
final photo. The post production took Lytro made a name for itself with its shoot-first-
Photo by MC2 Kenneth Abbate

about 15 hours, the clip contains a focus-later photos, by a new kind of photography
selection of that process played that captures an entire “light field” of a scene. Now,
back at 80 times normal speed. Lytro is going beyond just refocusing, enabling
youtu.be/TiCLMePjK-Y users to shift the perspective of their photos.
mashable.com/2012/11/15/lytro-perspective-shift/

All references to commercially available sites and services are provided for informational purposes only, without Department of the Navy endorsement.


Navy Imagery Insider Winter 2012

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