1. How blogs are affecting
you company?
Linda Martin
Senior Vice President, Worldwide Sales
March 24, <year>
@n_nedyalko

2. Presentation plan
1) What are blogs and blog posts?
2) Why are they important?
3) What is the outcome of your blog posts?
a) For the company
b) For yourself
4) How to improve your blog posts?
5) Summary
@n_nedyalko

3. 1. What are blogs and blog posts?
@n_nedyalko

4. 1. What are blogs and blog posts?
@n_nedyalko
1. The action that is performed by a person when
they make a post to a web log or a blog -
displayed in reverse chronological order
2. A website containing a writer's or group of
writers' own experiences, observations, opinions,
etc., and often having images and links to other
websites.
3. We have a corporate blog used externally for
marketing, branding and public relations.

5. 1. What are blogs and blog posts?
@n_nedyalko
1. The action that is performed by a person when
they make a post to a web log or a blog -
displayed in reverse chronological order
2. A website containing a writer's or group of
writers' own experiences, observations, opinions,
etc., and often having images and links to other
websites.
3. We have a corporate blog used externally for
marketing, branding and public relations.

6. 2. Why are they important?
@n_nedyalko
Share it in the comment section
bellow or tweet it so we can discuss !

7. 2. Why are they important?
@n_nedyalko
• Drive traffic to your website
• Increase your website SEO
• Position your brand as an industry leader
• Develop better customer relationships

8. 2. Why are they important?
@n_nedyalko
• Position yourself as an expert and trustworthy
go-to person in your field
• Build trust
• Increase level of Professionalism
• Inbound marketing strategy that cuts down our
marketing costs

9. 2. Why are they important?
@n_nedyalko

10. 3. What is the outcome in our
company from blog posts?
@n_nedyalko
For month and a half :
• 1429 page views with 294 users for our blog page
• 992 page views with 271 users for our website
• Reach in Bulgaria, India, United States, Sweden, United Kingdom and Germany
• 17,3% conversion from blog posts to our website
• Avarage our visitors are spending
• 4.01 mins for our blog page
• 2.58 mins for our website

11. 4.How to improve your blog posts?
1) Make good titles
@n_nedyalko

12. 4.How to improve your blog posts?
1) Make good titles
2) Ask questions with open answers
@n_nedyalko

13. 4.How to improve your blog posts?
1) Make good titles
2) Ask questions with open answers
3) Tell people to comment
@n_nedyalko

14. 4.How to improve your blog posts?
1) Make good titles
2) Ask questions with open answers
3) Tell people to comment
4) Around 300-400 words
5) Put more links to bigger websites
6) More numbers and comparisons
@n_nedyalko

15. 4.How to improve your blog posts?
1) Make good titles
2) Ask questions with open answers
3) Tell people to comment
4) Around 300-400 words
5) Put more links to bigger websites
6) More numbers and comparisons
7) Good content with added value for the reader !
@n_nedyalko

16. 5. Summary
@n_nedyalko
• Corporate blogs add huge value for INBOUND marketing
• Blogs make our company more transparent
• Future LEADS see with whom will they work
• The blog post solves a PROBLEM
• Numbers
• 55% more website visitors with a blog
• 88% more leads per month with a blog (B2C)
• 67% more leads per month with a blog (B2B)
• We build TRUST in our future clients

18. @n_nedyalko