ROLE OF IT IN BUSINESS

1. TOPIC
PRESENTED BY-
NEHA GUPTA

2. CONTENTS
• What is information technology
• Introduction
• Role of IT in business
• Innovation in business
• Conclusion

3. WHAT IS INFORMATION
TECHNOLOGY...??
Information Technology (IT) is the application of
computers and telecommunication technology
to obtain, process ,store, retrieve & transmit
data, in the form of voice ,pictures or text or
often in the context of a business or other
enterprise.

4. INTRODUCTION
• Information technology is a modern
phenomenon that has dramatically changed
the daily lives of individual and businesses
throughout the world.
• IT includes the management information
systems (computers, hardware, software,
networks) used to automate and support
business tasks and decision-making.

5. INTRODUCTION
• Today’s business owners can complete their
duties much more effectively than their
predecessors with an array of technological
tools at their disposal.
• By using these tech tools, companies and
employees enjoy a number of business-
related benefits.

6. ROLE OF INFORMATION TECHNOLOGY
IN BUSINESS
(1) Information technology has given business
the tools to solve complex problems.
(2) IT allows businesses to make better decisions
(3)Information technology has improved
marketing.

7. ROLE OF INFORMATION TECHNOLOGY
IN BUSINESS
(4)Information technology improves customer
support.
(5)Information technology improves resource
management and Globalization.

8. INNOVATION IN BUSINESS
• Innovation results in smarter apps , improved
data storage, faster processing, & wider
information distribution.
• Innovation through IT has created the following
radical changes in business :
• (i)Online shopping is more efficient than
shopping in a store.
• (ii)Digital marketing is more efficient than high
cost newspaper , television and radio advertising .
etc..

9. CONCLUSION
• I think ,it is impossible to attain long term business
success without leveraging the benefits of
information technology in this digital age.
• The companies have to bear a reasonable cost to
achieve this success because using an innovative
approach in business strategy , employing highly
trained IT professionals and making right decisions at
right time are the prerequisite of business success.

10. CONCLUSION
• As IT solutions continue to increase the
productivity, efficiency & effectiveness of
business operations &communication ,
business will continue to rely on IT For
success.

11. THANKYOU