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It’S All Brand New

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Neil Kelley
Neil Kelley

An interactive presentation put together for an Aim Higher Expert Session delivered at Doncaster Business School to students and lecturers and then to a contingent of visitng Chinese Lecturers by popular demand! It started with a quiz, then the colours represented brands, the ipods had hyperlinks to sound clips that also represent brands and links to marketing communications that try to engage emotionally... some of the text has gone a bit awry in the conversion, sorry!

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It’s all brand new… Re-branding “branding” Doncaster Business School
The Brand ,[object Object],Doncaster Business School
Doncaster Business School
Doncaster Business School
Doncaster Business School
Doncaster Business School
Doncaster Business School
Doncaster Business School
The brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Doncaster Business School
The brand ,[object Object],[object Object],Doncaster Business School
The brand ,[object Object],[object Object],[object Object],[object Object],Doncaster Business School
The brand ,[object Object],[object Object],Doncaster Business School
Doncaster Business School
Doncaster Business School
Doncaster Business School
Doncaster Business School
The new brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Doncaster Business School
The new brand ,[object Object],Doncaster Business School
The new brand ,[object Object],[object Object],[object Object],[object Object],Doncaster Business School
The new brand ,[object Object],[object Object],[object Object],Doncaster Business School
The love / respect axis ,[object Object],[object Object],[object Object],Doncaster Business School
The love / respect axis Doncaster Business School high respect low respect high love low love lovemarks brands commodities fads
Falling in love ,[object Object],[object Object],[object Object],[object Object],Doncaster Business School
The love / respect axis Doncaster Business School high respect low respect high love low love lovemarks brands commodities fads
Falling in love ,[object Object],Doncaster Business School
Finding love ,[object Object],[object Object],[object Object],Doncaster Business School
Finding love ,[object Object],[object Object],[object Object],Doncaster Business School
Finding Love ,[object Object],[object Object],[object Object],Doncaster Business School
Got love..? ,[object Object],[object Object],[object Object],[object Object],Doncaster Business School
Commandments of emotional branding adapted from Marc Gobe ,[object Object],[object Object],[object Object],[object Object],[object Object],Doncaster Business School
[object Object],[object Object],[object Object],[object Object],Doncaster Business School Commandments of emotional branding adapted from Marc Gobe
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Doncaster Business School Commandments of emotional branding adapted from Marc Gobe
[object Object],[object Object],[object Object],[object Object],[object Object],Doncaster Business School Commandments of emotional branding adapted from Marc Gobe
[object Object],[object Object],[object Object],[object Object],Doncaster Business School Commandments of emotional branding adapted from Marc Gobe
[object Object],[object Object],[object Object],[object Object],[object Object],Doncaster Business School Commandments of emotional branding adapted from Marc Gobe
[object Object],[object Object],[object Object],Doncaster Business School Commandments of emotional branding adapted from Marc Gobe
[object Object],[object Object],[object Object],[object Object],[object Object],Doncaster Business School Commandments of emotional branding adapted from Marc Gobe
[object Object],[object Object],[object Object],[object Object],[object Object],Doncaster Business School Commandments of emotional branding adapted from Marc Gobe
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Doncaster Business School Commandments of emotional branding adapted from Marc Gobe
From brand to lovemark ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Doncaster Business School
Building your lovemark… MYSTERY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Doncaster Business School
Building your lovemark… SENSUALITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Doncaster Business School
Building your lovemark… INTIMACY ,[object Object],[object Object],[object Object],[object Object],Doncaster Business School
From brand to lovemark Doncaster Business School BE PASSIONATE INVOLVE CUSTOMERS CELEBRATE LOYALTY FIND, TELL AND RETELL STORIES ACCEPT RESPONSIBILITY
The future ,[object Object],Doncaster Business School
The future ,[object Object],[object Object],[object Object],Doncaster Business School
The future ,[object Object],[object Object],Doncaster Business School
The future ,[object Object],[object Object],Doncaster Business School
The future ,[object Object],[object Object],Doncaster Business School
Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Doncaster Business School
Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Doncaster Business School

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