TREC Approved course, 3 Hours MCE

1. Instructor Nelle Tatum

2.  Introduction of  Mobile Marketing
Instructor ◦ Terms & Definitions
 Policy & Procedures ◦ Marketing Statistics
◦ TREC Requirements for ◦ Identifying your target
credit audience
◦ Breaks & Facilities ◦ Understanding mobile
marketing cycle
 Purpose and  Creating QR Codes
overview of class ◦ QR Code Learning Lab
 Mobile phone scan code
set up
 Learning how to set up
QR Codes

3.  Learning SMS Text  Understanding FTC
◦ SMS Learning Lab & FCC guidelines
 Overview of ◦ Do Not Call Registry
alternate mobile ◦ Opt-In Opt-Out
marketing tools ◦ End User Charges
Disclaimer
◦ Apps
◦ Bluetooth  Question & answer
discussion session

5. Mobile marketing is a promotional strategy
which utilizes the wide spread use of smart
Phone/mobile phone technology as leverage
to communicate information quickly and
directly to consumers about a particular
product, brand or service.

6.  SMS - Short message service text message
 MMS - Multimedia message service
 Short Codes - Series of numbers shorter than full telephone
numbers
 Key Words – Series of words, phrases or numbers which is the
actual message that is text to the short code
 Proximity Marketing - The localized wireless distribution of
advertising content. Transmissions can be received by
individuals in that location who wish to receive them and have
blue tooth capability
 Blue tooth - Wireless technology used to exchange data over
short distances
 Mass Text - Sending a SMS or MMS message to a large group

7.  There are approximately 5 billion mobile
phones worldwide and only 1.8 billion
internet users
 Marketing experts claim on an average emails
have a 16% -20%open rate while SMS has an
unbelievable 94% - 98% open rate
 Feature phone ownership still outnumbers
smart phones 4:1 If your mobile strategy
doesn’t include feature phones it will not
include all of your potential customers

8.  If your message is  Mobile messaging get’s
opened it can the message out quickly
communicate more also consumer behavior is
detailed information adapting to the need to
about the product or have information relayed
service quickly
 People are consistently
bombarded with  Mobile messaging is more
unwanted emails/spam, interactive, allowing
therefore as a marketing prospective clients react to
avenue it’s becoming a call to action with a few
less effective keystrokes
Send an Email? Send a TXT?

9. Building from the ground up

10. QR Codes
2D Bar Code
When scanned by smart phone it will direct end user to a
designated link, product information, or video
vCards
Mobile business cards that are most likely associated with a
text code or QR code which provides end users with the same
contact information and content as a traditional business card.
It also provides links to other relevant information
Mobile Optimized Website
Website which has been formatted for use on a mobile/smart
phone to provide the end user with a more seamless web
browsing experience from the phone
Mobile Application (Mobil App)
Software that runs on a mobile device which usually provides a
service or quick information. “GPS Directions”

11. 1. Who are your clients?
1. Mobile marketing opens up opportunity. With mobile
marketing potentially everyone you meet can be converted
into a future client or referral source. It enables agents to
brand themselves as a specialist in certain areas to everyone
with access to this technology.
2. Remember the demographic more receptive to this
marketing strategy is going to be individuals in their early
20’s to late 30’s.
2. What your objectives should be?
1. Cultivate and nurture existing clients
2. Direct traffic to alternative sites
3. Relay information quickly
4. Market a product or service
5. Generate a referral base

12. Provide relevant
information
Relay
Drive traffic to Mobile businesses
additional
websites Platform contact
information
Acquire
subscribers contact
information

13.  Can your phone scan
barcodes?
◦ Scanlife
 QR Code Placement
◦ Websites
◦ Blogs
◦ Business Cards
◦ Signs & Flyers
 Sample Free QR Generators
◦ http://beqrious.com/generator
◦ http://kimtag.com/

14.  Add your QR Code to your business cards
 Add your QR Code to your blog & website and
facebook
 Add QR Code to flyers brochures and other
marketing and branding materials
◦ T-shirts
◦ Key chains
◦ Buyer & Seller Packages
◦ Email
It’s essential at first to encourage scanning
adding a call to action, a tag line, or a brief
description of the barcodes purpose. It will help.
Whatever the campaign, make the tag line fun to
promote participation

15. How many of you have the phone number to
at least 2 REALTORS beside yourself in your
cell phone?
Text those 2 REALTORS and send them a call
to action requesting that they do the
following: _______________________
Now let us gage how fast you get a response.

16.  A client has to opt in  vCard/mCard
to receive txt and  mCoupon
they can opt out  Alerts/Real-time
when they want to information
discontinue. This  Drive traffic/Call to
ensures you (the action
sender) is relaying
The main objective of
messages to an
audience that wants SMS text is to build a
to receive them loyal following.

17.  Catchy Abbreviation  Don’t send a text every
 Easy to remember day
 Relevant to the ◦ Relay real time
information
information that
would be delivered  Use specific groups as
 No more than 5-8 leverage
letters  Partner with local
businesses in areas you
want to farm
 Strategically place your
keyword in all ads,
websites, social media,
and flyers

18. 1. Choose your mobile marketing text provider and
upload your contacts
1. Be sure the provider you choose has the level of tech
support you need. Try contacting them first and
gauge their response and customer service
2. Send your first mass text. It should be a call to
action inviting them to subscribe to your
marketing list by texting your key word
1. To make it exciting provide a video link in your auto
responder (youtube) explaining the purpose of the
text group, how frequent you’ll be sending text
messages, and explain the cost and charges
2. Start inviting people via ads, and social media,
website

19.  Things you might want to text:
1. Subscribe to my blog/facebook today by 5:00 pm for a
chance to win_________
2. Refer a friend, family member, or Co-worker to text
___________ to 55555 If I receive at least 5 additions to
the group, everyone get’s a free Lowes coupon on me.
3. New listing today. Help me sell quickly. If you know
someone interested in buying refer them to me and
received $50.00 gift card to _____________
4. FYI tonight is National Neighbors Night Out As a Katy
Realtor, I love the opportunity to meet residents of the
community. Did you know Katy has one of the lowest
crime rates of all the surrounding cities in Houston.
5. Open house ____________ please stop by to view or tell a
friend. Refreshments served, free buyers consultation

20. Mobile applications are becoming very
popular and in real estate; finding a home
has now moved from searching from a desk
top at the home or office to browsing infinite
possibilities on the go!
 Secure listing presentations by showing how you
have a competitive edge
 Use mobile instead of email
 Prospects just browsing will always have the
ability to contact you
 Monitor the usage & trends

21.  You’re campaign is successful when your
group begins to interact and responds to
your call to action for events & referrals
 More traffic generated to your social media
site (Facebook likes, blog subscribers,
website traffic)
 When SMS subscribers increase consistently
and automatically
 The number of subscribers who choose to opt
out remain less than the amount who choose
to opt in

22. Mobile marketing capabilities are extensive.
For example there are plenty of Apps available which allow
you to search for homes that are available for sale.
Bluetooth marketing will allow any person with a bluetooth
device receive information about a product or service while
they are within the range of a sign or building
Mobile Coupons will provide subscribers of your text group
with coupons that provide discounts, specials or incentives to
loyal customers
After you grow a good base then start looking for additional
and advanced options to keep your existing group engaged
and draw in more subscribers