Ad agency 72 and Sunny worked with sports footwear and apparel company K-Swiss to create an irreverent multichannel campaign featuring Kenny Powers (Danny McBride), a character from the HBO cable series “Eastbound & Down.” He appoints himself CEO of K-Swiss in an effort to make the sports world more exciting. He then enlists various professional athletes to hold key positions within the company, including chief marketing officer, vice president of carnage, and director of community outreach.

1. TM
We turn action codes into mobile engagement on any mobile phone.
72 and Sunny – K Swiss
Kenny Powers MFCEO Multimedia Mobile Web App
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

2. TM
Tags Activate Interactive Mobile Web App
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2

3. TM
Web App Packed With Multimedia Engagement
Product Information Audio
Sweepstakes Downloads
Video Mobile Commerce
Social Media
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3

4. TM
Swipe Navigation Compels Exploration
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4

5. TM
Social Media Engages With Sharing at Any Stage
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5

6. TM
Videos and Audio Clips Enhance Branding
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6

7. TM
Enter KSwiss Sweepstakes With Email Address
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7

8. TM
Product Page Launches Videos and mCommerce
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8

9. TM
Downloads Create Lasting Engagement
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 9

10. TM
Convert to Mobile Commerce
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 10

11. TM
We turn action codes into mobile engagement on any mobile phone.
Thank you.
For more information, contact us:
www.nellymoser.com
1-781-645-1515
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515