Neon 42 - Case study Ostrovok
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To build a brand in a saturated and performance obsessed 'hotel booking' market to ignite innovation and preference.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsIndustrial Tech SW: Category Renewal and Creation
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Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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Neon 42 - Case study Ostrovok
- 1. CASE STUDY - OSTROVOK
- 2. THE AMBITION In a very busy, cluttered and uniform ‘hotel booking’ category, we highlighted the importance to craft a strong brand. And when your core market, Russia, is going through a big economic turmoil, you have to sustain outbound tourism and develop inbound opportunities through a clear image. Ostrovok was relying on marketing performance for a long time but the brand was lacking substance for the consumers.
- 3. THE INSPIRATION While most of the competitors tap into pricing or large inventory, we wanted to explore fears and expectations expressed by the people – exploring the feeling of making the right choice beforehand, to meet expectations beyond reality.
- 4. THE PLOT To position and articulate the brand Ostrovok to increase awareness and preference, as well as developing a solid consistency of the communication and experience throughout all touch points. We supported our journey through big data, diverse research on the consumers, workshops and working sessions Creative Partner - SLAVA (Moscow)
- 5. THE BOX OFFICE Alongside the implementation of a brand new narrative, Ostrovok is continuously in the process of implementing the brand assets across all the departments, giving a clear direction to all employees and leading to very precise pipelines of development in each department.
- 6. THE REVIEWS ‘The process with Neon42 was very tough, demanding and challenging. Sometimes, we ended up to some arguments. But it was all worth it as we developed a very strong vision for the brand that everybody bought in. We used to be marketing performance-based company, all the employees understood the power of having a brand culture that would make us stronger on the market.’ Victor Petrichenko, Brand Director - Ostrovok
- 7. GET YOURSELF IN THE GAME LET’S HAVE A FIRST TALK Franck Vinchon Founder +7 916 219 26 81 / +33 6 82 61 12 46 franck@neon42.com neon42.com
- 8. THANK YOU