Spread the Love: Extend Learning Beyond Your Enterprise
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If you're not extending training beyond your employees to reach business partners, suppliers, resellers and customers, you are missing an opportunity to boost business performance. David Wentworth, Senior Analyst for Brandon Hall Group for a discussion of: - Ways to leverage extended enterprise learning to increase product awareness & adoption plus increased revenues - How learning can create and sustain engaging customer relationships - How extended learning can reduce costs and increase productivity Watch the recording at: https://vimeo.com/user13297652/review/187612656/c51d496b12
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Spread the Love: Extend Learning Beyond Your Enterprise
- 5. How To Ask Questions 5 • Submit your questions or comments about the discussion to our presenters using the Questions tab on your control panel. • Presentation slides and giveaways can be found in the Handouts tab on your control panel. Recording & Slides will also be sent out after the webinar.
- 10. Poll Question One – Today’s Audience? What best describes you and your extended enterprise experience? 1. No experience or knowledge 2. Internal HR/Trainer with some experience 3. Internal HR/Trainer with extensive experience 4. Operations role and delivering training to external users 5. Other ©2016 Brandon Hall Group, Inc. 1
- 12. The Learning Audience Reaches Far and Wide Franchisees Manufacturers Value Add Resellers Distributors Suppliers Field Customer Support Team Sales Team Field Technical Support Team Customers 0% 20% 40% 60% 80% 100% None Daily Weekly Monthly Quarterly Semi-Annually Annually Targeted Groups and Frequency ©2016 Brandon Hall Group, Inc. 12
- 13. Example 13
- 14. Poll Question Two If your organization provides extended learning, what is the primary business reason? 1. Generate revenue 2. Customer loyalty 3. Supplier education 4. Cut costs 5. Product support ©2016 Brandon Hall Group, Inc. 14
- 16. Top Business Priorities for Organizations Brandon Hall Group, 2016 1 Improving customer experience 2 Gaining market share 3 Cutting expenses 4 Driving innovation 5 Delivering new products/services ©2016 Brandon Hall Group, Inc. 16
- 18. Benefits of Extended Enterprise Learning Answer Options Response Percent Reduce training costs 72.1% Reduce training travel time 66.7% Increase awareness of products/services 56.8% Meet compliance requirements 55.9% Increase employee engagement 47.7% Improve customer relations 45.0% Meet and exceed corporate objectives 43.2% Increase sales 40.5% Maximize client retention 36.9% Reduce employee turnover 22.5% How Has Extended Enterprise Training Helped Your Business? ©2016 Brandon Hall Group, Inc. 18
- 23. Example 23
- 24. Poll Question Three What do you perceive as the biggest challenge to external learning? 1. Building business case 2. Moving from Cost Center to Profit Center 3. User adoption 4. E-Commerce 5. Content sharing ©2016 Brandon Hall Group, Inc. 24
- 27. Charging for Extended Enterprise Content 33.9% 66.1% Yes No 24.4% 53.7% 22.0% Subscription A la Carte Bundled Current Practice Pricing Model ©2016 Brandon Hall Group, Inc. 27
- 29. Top 10 Challenges and Planning Considerations Planning Areas Considerations 1. Build the Business Case Revenue model vs. training progress. How to measure value? Cost of system vs. business efficiencies, greater scalability, brand awareness? 2. Audience segmentation/fragmentation Who is the audience? Differences? Why do you want to reach them? What value to the business? Size? Growth potential? 3. Integration with other systems What are all the IT ecosystem touch points? AMS, SharePoint, Custom portals not typically HRIS. 4. Content Develop a content creation, reuse , rollout and localization strategy. 5. Sharing the right content Think versions not unique courses. Consider creating a versioning and reuse strategy. 6. Globalization and Localization Currencies, bandwidth, privacy, taxes, duties: need to fully understood for each country when deploying globally. 7. E-Commerce Is the content you’re selling worth paying for? Is the price point correct? Is the content technical or tied to a particular product, which would make it sought after by trainees? Incorporate B2B and B2C. 8. User Adoption Create a formal multistep rollout plan to make users aware before, during and after launch. 9. Incorporate Marketing Create a marketing plan, and target traffic with Banner Ads, direct marketing, SEO, industry magazines, tradeshows, webinars. 10. Analytical Reporting Create a plan to compare training data with sales data, customer success data. ©2016 Brandon Hall Group, Inc. 29
- 33. Membership Offers Tailored Support RESEARCH ACCESS & EVENTS • Reports • Case Studies, Frameworks & Tools • DataNow® & TotalTech® • Webinars and Research Spotlights • Annual HCM Conference ADVISORY SUPPORT • Ask the Expert • 1 on 1 Consultations • Research Briefings • Benchmarking CLIENT SUCCESS PLAN • Your Priorities • Executive Sponsor • Client Associate • Monthly Meetings 33 To learn more about becoming a member or to sign up for a free trial, please email us at success@brandonhall.com
- 34. Strategic Consulting Offers Expert Solution Development BENCHMARKING • Competitive/Comparative • Maturity Model • Custom Research STRATEGY • Business Case • Planning • Organization & Governance TECHNOLOGY SELECTION • Vendor Selection • Architecture Design • Systems Evaluation DEVELOPMENT & INTEGRATION • Program Design • Assessment • Survey • Process Integration 34 To learn more about consulting, please email us at success@brandonhall.com
- 35. Why Brandon Hall Group 35 1 2 3 4 5 We offer flexible, high-value memberships that offer everything you need at a cost you can afford. Our research is better – more targeted, easily digestible, focused on business results, predictive, prescriptive. Our solutions gets better results – research-driven, focused on the business, simple, targeted, flexible approach. Our case studies are unique for their diversity and focus on business results. Our professional development is practical, tailored to your needs, and equips you to take action.
- 36. We Do This Through… Research and Analysis that Define New HCM Standards Success Stories from Global Organizations that Show those Standards in Action Professional Development that Assesses Current State and Enables Innovation Flexible Services to Design and Implement Transformative Solutions Recognition that Validates the Transformation 36
- 39. 39 AT EXCELLENCE17, YOU WON’T GET LECTURES. You’ll collaborate with experts and exchange ideas with your peers. You’ll attend workshops and seminars where innovators will share leading human capital management practices and help you adapt them to your own environment. You’ll leave empowered to lead your organizations to excellence. *Super early bird special rates begin as low as $895 for a limited period of time. *For active member organizations during the super early bird dates PGA National Resort and Spa in Palm Beach Gardens, FL For more information, visit www.brandonhall.com/excellenceconference