Scorecards and maturity by industry of digital workplaces from 314 organizations worldwide. Early Adopters versus the Majority. Leading trends: customer focus, working out loud, humanizing the enterprise, new organizational design, the future workplace.

1. 1
www.digital-workplace-trends.com
The Digital Workplace
in the
Connected Organization
Highlights
in
20 Minutes
Enterprise 2.0 Summit in Paris
February 2014

2. 2
Data and analysis from 314
organizations around the
world.
Digital Workplace
Scorecards: industries and
industry leaders
Early Adopters and the
Majority: how and what
8th annual report by Jane
McConnell
www.digital-workplace-trends.com
The Digital Workplace
in the
Connected Organization

3. 3
Strategic Advisor 16 years > 100 projects for > 60
large, global organizations, management briefer and
workshop leader
Researcher conducting global surveys and writing
annual reports since 2006
American-French living in the deep Provence for 25
years
Author: Jane McConnell

4. 4

5. 5

6. 6
• Bjoern Negelmann, European Enterprise 2.0
(Germany)
• Brian Holness International Power – GDF SUEZ
(UK)
• Céline Schillinger, SANOFI PASTEUR (France)
• Cornelis van der Brugge, NOKIA (Finland)
• Ernst Décsey, UNICEF (Switzerland)
• Franklin Bradley, Architect of the Capitol (US)
• Gloria Burke, UNISYS (US)
• Jon Husband, Wirearchy (Canada)
• Linda Tinnert, IKEA (Sweden)
• Martin Risgaard, Grundfos (Denmark)
• Rawn Shah, Forbes.com (US)
• Sam Marshall, ClearBox Consulting Ltd. (UK)
• Stéphane Aknin, AXA, (France)
• Susan Scrupski, Change Agents Worldwide LLC.
(US)
• Thomas Maeder, Swisscom AG (Switzerland)
Digital Workplace Advisory Board for 2014

7. The digital workplace lives at the intersection of people,
organization and tools.

8. ENABLERSCAPABILITIES

9. 9
MINDSET

10. 10

11. 11
0 20 40 60
0
18
36
54
72
90
0 20 40 60
0
18
36
54
72
90
Individual
Business
Enterprise
Process
Structure Reach
Leadership
Culture Asset
Level 5
Embedded
Level 4
Operational
Level 3
Organized
Level 2
Beginning
Level 1
Ad hoc
Capabilities Enablers Mindset
Majority. n=247
Early Adopters (blue markers, n=67) compared
to the Majority (black markers, n=247)

12. Professional Services
Tech, Media, Telecom
Financial Services
Manufacturing
Humanitarian, Charity
Energy, Resources
Education
Govt, Public Services
18%
21%
30%
38%
26%
41%
44%
56%
50%
48%
57%
52%
58%
52%
50%
41%
21%
24%
9%
7%
16%
7%
6%
3%
11%
6%
4%
3%
Level 5 Level 4 Level 3 Level 2 Level 1
Maturity by Industry Level 4 Level 3 Level 2 Level 1
Embedded,
proactive
Operational,
sustainable
Organized,
visible
Beginning,
conception
Ad hoc,
unmanaged

13. 13

14. 14
The two strategic drivers for the digital
workplace:
• Increasing organizational intelligence
• Gaining efficiency and cost-savings
The first is number one for Early Adopters;
the second is number one for the Majority.

15. 15
46 % of Early Adopters report that
operational managers have “active
use” of the digital workplace for
their jobs. (Majority =10%)
“Customer or service delivery
tools” are part of the digital
workplace for 57 % of Early
Adopters. (Majority = 19 %)
CUSTOMER FOCUS

16. 16
How easy is it for customer-facing people to
find the information they need, provide rapid
service, collaborate with their customers and
colleagues and in general have a smooth
and efficient work experience?
9 out of 314 “very easy” and 97 “relatively easy”

17. 17
0 20 40 60
0
18
36
54
72
90
0 20 40 60
0
18
36
54
72
90
Individual
Business
Enterprise Process
Structure
Reach
Leadership
Culture Asset
Level 5
Embedded
Level 4
Operational
Level 3
Organized
Level 2
Beginning
Level 1
Ad hoc
Capabilities Enablers Mindset
Customer-facing n=97 'relatively easy'
Scorecard for the 97 that responded “relatively easy”
(gray ticks = Early adopters)

18. 0 20 40 60
0
18
36
54
72
90
0 20 40 60
0
18
36
54
72
90
Individual
Business
Enterprise
Process
Structure
Reach
Leadership
Culture
Asset
Level 5
Embedded
Level 4
Operational
Level 3
Organized
Level 2
Beginning
Level 1
Ad hoc
Capabilities Enablers Mindset
Customer-facing n=9 'very easy'
18
Scorecard for the 9 that responded “very easy”
(gray ticks = Early adopters)

19. 19
HUMANIZING THE
ENTERPRISE
Empowering people through enabling
individual expression.
Mobile services for the workforce

20. 20

21. 21
Mobile is slow
%

22. 22
Mobile Services Will Reach 30 - 40% by Late 2014

23. 23
NEW
ORGANIZATIONAL
DESIGN

24. 24

25. 25
MINDSET IMPACT
Key to transformation: top
management and
operational management
are twice as involved in
strategic decision-making in
Early Adopters.

26. 26

27. 27
Question inspired by ‘Culture Assessment’ tool presented by Sandy Carter, VP Social Business
Sales & Evangelism, IBM, at Enterprise 2.0 Summit in Paris March 2013.
Early Adopters in blue, Majority in gray

28. 28
THE FUTURE
WORKPLACE

29. 29
Toughest Challenges “Manageable” for Early
Adopters, “Holds us back” for the Majority

30. 30
Main Concerns Are Considered “Manageable” by Everyone

31. 31
Change Drivers: Behavior of Others
+ 14 % from
previous year
+ 17 % from
previous year

32. Success Factors: Be Real
• Get an overall view of your digital workplace: now and in the future
– Get key players in the room together.
– Define vision and strategic principles.
– Agree on implications of the principles.
• Build "persona" based on "how do you work" and not "what do you need
from the digital workplace”.
– Be alert to process dysfunctions. Use them as opportunities to rethink how
people work.
• Do not fall into the ROI game.
– Focus on examples, external or internal, that illustrate business value.
• Work out loud! Especially YOU the project team!
32

33. 33
jane@netjmc.com
Twitter: @netjmc
www.netjmc.com
www.digital-workplace-trends.com
www.linkedin.com/in/netjmc
Charter member of Change Agents Worldwide
(www.changeagentsworldwide.com)
Facilitator for IntraNetwork – work group of digital
practitioners, Paris-based (www.intranetwork.fr)
Jane McConnell