Contextual advertising (PPC) is the process of attracting a target audience by using contextually relevant ads to more effectively convert the audience into customers. PPC advertising is one of the most flexible marketing tools available. Netpeak introduces a unique new service to the market – [PPC 2.0].

1. [PPC 2.0]

2. SEO and PPC for Business
SEO and PPC for Business
2006
Working in
online marketing
and SEO since 2006
8 offices in 5 countries
(New York, Sofia, Kiev,
Odessa, Kharkov, Almaty,
Moscow, Samara)
More than
200+ full-time
specialists
More than
1500+ successful
projects

3. SEO and PPC for Business
Netpeak’s certifications

4. SEO and PPC for Business
PPC (pay per click) is an internet advertising model used to direct traffic to websites, in
which advertisers pay the publisher when the ad is clicked.
PPC online advertising services:
What is PPC?

5. SEO and PPC for Business
What is PPC?

6. SEO and PPC for Business
What is PPC?

7. SEO and PPC for Business
What is PPC?

8. SEO and PPC for Business
What we offer

9. [PPC 2.0]

10. SEO and PPC for Business
[PPC 2.0] is a unique Netpeak service.
[PPC 2.0] = [PPC of the present] + [Netpeak’s values]
[Netpeak’s values] = [Leading methods for improving sales] + [Making project
involvement comfortable for the client] + [Netpeak’s brand]
What is [PPC 2.0]?

11. SEO and PPC for Business
[Leading methods for improving sales] – We unify the most successful practices and
use tested methods to improve your business.
For example, with our [PPC 2.0] service, our experts
provide the Stopexit script, which allows retaining visitors
who are about to leave your website.
2. [Leading methods for improving sales]:

12. Control over the website’s operability
Prompt work progress notifications
Advanced but easy-to-understand analytics
Account balance notifications
Ability to provide feedback on the project‘s progress
Monthly KPI control
SEO and PPC for Business
3. [Making project involvement comfortable for the client]:

13. SEO and PPC for Business
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ROI-oriented.
Modern work environment.
Streamlined business processes.
A system that works.
Experience.
Transparency.
Synergy.
Expert education.
Exclusive industry knowledge.
Organized approach.
[Netpeak’s brand] is the set of principles we’ve been cultivating in our company since
2006, and which have become integral features of our services:
Netpeak is online marketing for businesses.
4. [Netpeak’s brand]:

14. SEO and PPC for Business
6 unique tools for controlling the advertising campaign
[Netpeak’s brand] – automation
A tool for monitoring
targeted pages
linked to ads
CPC traffic quality
control
A tool for controlling
the accuracy of
ad geotargeting
Quality assurance tool
A monitoring tool that recommends
the perfect timing to lower the bids
Proofreading tool
for active ads
QA

15. SEO and PPC for Business
Netpeak’s tool for [PPC 2.0]:
Netpeak Adiutor
Helps create proper Google Adwords account structure.
Automatically updates prices for products in ads.
Adjusts product ads for market relevance.
Automatically creates ads for new products.
[Netpeak’s brand] – automation

16. SEO and PPC for Business
Netpeak’s values: our clients

17. Cases

18. SEO and PPC for Business
Case №1
Category: brand clothes
Budget: $22,077.12
Gross margin ROI: 358%
BRAND CLOTHINGcontextual advertising
ROI 358%

19. SEO and PPC for Business
Case №1:
BRAND CLOTHING
Transactions: 520
Average transaction cost: $42.45
Conversion rate: 0.50%
Ecommerce revenue: $202,227.87
Margin: 50%
Advertising costs: $22,077.12
Gross margin: $101,113.93
Gross margin ROI (ROMI): 358%

20. SEO and PPC for Business
Case №2:
SWIMWEAR
AND LINGERIE
Victoria’s Secret
ROIupto255%
Category: swimwear sale
Budget: $14,084.12
Gross margin ROI: 255%

21. SEO and PPC for Business
Case №2:
Transactions: 1007
Average transaction cost: $14
Conversion rate: 0.74%
Ecommerce revenue: $99,959.87
Margin: 50%
Advertising costs: $14,084.12
Gross margin: $49,979.93
Gross margin ROI (ROMI): 255%

22. SEO and PPC for Business
Case №3:
NEWS SITE
304,98%CTR INCREASE
45,81%NUMBER OF CLICKS INCREASE
High-Quality Traffic for $0.02
Category: news website
Budget: $3000

23. SEO and PPC for Business
Case №3:
CPC – $0,02
Number of Clicks increased by 45,81%
CTR increased by 304,98%
Bounce Rate decreased by 57,78%
Number of Pageviews per Session increased by 30,36%
Average Session Duration increased by 623,23%

24. Соцсигналы
Thank you for your attention!
SEO and PPC for Business
netpeak.net