This document discusses branding and how to build a strong brand. It notes that brands have identities and stand for something, and strong brands know what they are not as well as what they are. Strong brands also have strong roots and consistency. The document emphasizes telling your brand's story, having an online presence, building connections and relationships, and continuing to evolve the brand over time.

1. What is YourBrand?

3. $43 = BILLION

4. $73 = BILLION

5. 10 Job Openings 200 Applicants a Week

6. What Is A Brand?

7. A Brand Is An Expectation.

8. People Are Brands Too.

12. Brands Have an Identity. Brands Stand for Something.

13. Strong brands know what they are not.

14. Strong Brands Have Strong Roots.

15. Strong Brands Are Consistent.

17. 52 percent of Web-savvy consumers who have a bad experience online are less likelyto shop from that brand again in an offline channel. *DemandForce - 2011

18. Selling Your Brand.

19. Finding Your Fit.

26. Telling Your Brand’s Story.

28. Have a Presence.

29. Build Connections.

30. Build Relationships.

31. Continue to EvolveYour Brand.

32. Everything Matters.