15. メール/ソーシャル連携イメージ
メール ソーシャル連携イメージ
Promotional
Wait 1 Has engaged End 1. facebook/twitterへの
Start a message
promotion day (clicked) ? program ポストとメール配信を同
yes
時に実行
Email
Message
Post
no
2. エンゲージしたお客様
Social
Message
にのみFacebbok Adの
Post 配信
Social
Facebook
Ad
End
program
Promotional
message –
Facebook
Ad
Proprietary and Confidential
27. アセスメント結果の共有
27
Responsys / Confidential / October 25, 2011
28. プライオリティ定義モデル
Hard Easy
実行の難易度
•HIRE
High
•Click Program •Activation
Optimization
•Pref. Ctr.
•Mobile Alert •Test Plan
ビジネスメリット
•Survey •Authentication •Transactional Audit
• Mobile Viewing
•Alert Optimization
•Segmentation •Cross-Sell
Low
•Winback/Reactivation
•Milestones
29. ROI 計算シート
Sensitivity of Revenue to Performance Improvements & Automation
Scenarios
Increase revenue per message for baseline messaging by 0%
Add automated interactions through Interact Program? Yes
Increase email opt-in rate from web site? No
Reduce attrition rate? No
Assumptions Status Quo Responsys
Starting contact database size
Baseline messaging
Revenue per message $ -
Monthly messaging volume
Messages / subscriber / month 0.0 0.0
Automated Interactions
Interactions currently in place
Months between program releases 2.5
Revenue per message: multiple of baseline 5x
Through 2
% of list mailed for each interaction 3% After 1 Year After 2 Years Through 1 Year Years
Status Quo - Status Quo -
Messages / program member / month 1.5 Total $0 $0 Total $0 $0
New Provider New Provider
- Total $0 $0 - Total $0 $0
Contact Database Growth Difference $0 $0 Difference $0 $0
Attrition rate n/a % Difference 0.0% 0.0% % Difference 0.0% 0.0%
Opt-in rate on web site n/a
Starting monthly unique web visitors
Web visitor annual growth rate
Responsys / Confidential / October 6, 2010 29
30. ありがとうございました!
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facebook.com/ResponsysJapan
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