Enviar búsqueda
Cargar
Trends Shaping Local Search in 2014
•
3 recomendaciones
•
1,265 vistas
Neustar, Inc.
Seguir
Marketing
Tecnología
Empresariales
Denunciar
Compartir
Denunciar
Compartir
1 de 37
Descargar ahora
Descargar para leer sin conexión
Recomendados
Boland ifa presentation
Boland ifa presentation
BIA/Kelsey
Mobile, Local and Real-Time Search - Greg Sterling
Mobile, Local and Real-Time Search - Greg Sterling
Joshua Tree Internet Media, LLC
For Small businesses
For Small businesses
Jorge Gonzalez
How Consumers Use Mobile and What You Can Do About It
How Consumers Use Mobile and What You Can Do About It
Deb Evans, CFE
How Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your business
Raion Seishin
Ten Big Trends in Ten Short Minutes
Ten Big Trends in Ten Short Minutes
Local Social Summit
State of Mobile Commerce 2014 (Sucharita Mulpuru)
State of Mobile Commerce 2014 (Sucharita Mulpuru)
Monetate
internet publishing and broadcasting in the us industry report
internet publishing and broadcasting in the us industry report
Vladyslav Solodovnyk
Recomendados
Boland ifa presentation
Boland ifa presentation
BIA/Kelsey
Mobile, Local and Real-Time Search - Greg Sterling
Mobile, Local and Real-Time Search - Greg Sterling
Joshua Tree Internet Media, LLC
For Small businesses
For Small businesses
Jorge Gonzalez
How Consumers Use Mobile and What You Can Do About It
How Consumers Use Mobile and What You Can Do About It
Deb Evans, CFE
How Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your business
Raion Seishin
Ten Big Trends in Ten Short Minutes
Ten Big Trends in Ten Short Minutes
Local Social Summit
State of Mobile Commerce 2014 (Sucharita Mulpuru)
State of Mobile Commerce 2014 (Sucharita Mulpuru)
Monetate
internet publishing and broadcasting in the us industry report
internet publishing and broadcasting in the us industry report
Vladyslav Solodovnyk
Coats
Coats
Knight Center
eMarketer Webinar: Mobile Commerce Trends
eMarketer Webinar: Mobile Commerce Trends
eMarketer
Mobile Site Impact on User Engagement
Mobile Site Impact on User Engagement
DON RODRIGUEZ
Foresee: Mobile Satisfaction: Apple and Amazon Excel (Holiday 2011)
Foresee: Mobile Satisfaction: Apple and Amazon Excel (Holiday 2011)
Di Gallo
Commercial real-estate-consumer-online-behavior-and-trends
Commercial real-estate-consumer-online-behavior-and-trends
Coy Davidson
Letsgomo_whymcommerce
Letsgomo_whymcommerce
aditya_letsgomo
Zinngrabe
Zinngrabe
Knight Center
Steve Witten Presents to JD Power and Associate Automotive Internet Roundtable
Steve Witten Presents to JD Power and Associate Automotive Internet Roundtable
Kelly Automotive
Criteo state-of-mobile-commerce-q1-2015-ppt
Criteo state-of-mobile-commerce-q1-2015-ppt
Merve Kara
Uk Mobile Commerce Report
Uk Mobile Commerce Report
Chris Ndungu, Digital Marketing
Dmdwebinardeckoctober27thfinal 151029230707-lva1-app6891
Dmdwebinardeckoctober27thfinal 151029230707-lva1-app6891
Warren Raisch
E marketer commerce_roundup
E marketer commerce_roundup
Celeste Morales
Criteo State of Mobile Commerce Q3 2015
Criteo State of Mobile Commerce Q3 2015
Criteo
The Incredible Shrinking Mobile Search Results Page V2 9.2009
The Incredible Shrinking Mobile Search Results Page V2 9.2009
www.webhub.mobi by Yuvee, Inc.
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014
Bridget Randolph
Criteo State of Mobile Commerce Report Q2 2015
Criteo State of Mobile Commerce Report Q2 2015
Criteo
Loyola U- Mobile Deck
Loyola U- Mobile Deck
Andrew Zavattero
J. D. Power and Associates Auto Shopper Analysis
J. D. Power and Associates Auto Shopper Analysis
Social Media Marketing
Jdpa Automotive Online Marketing Review
Jdpa Automotive Online Marketing Review
Ancira Auto Group
Getting Your Customers Found in a Crowded Marketplace by Crystal Peterson
Getting Your Customers Found in a Crowded Marketplace by Crystal Peterson
ResellerClub
Getting Your Customers Found in a Crowded Marketplace
Getting Your Customers Found in a Crowded Marketplace
ResellerClub Domains & Hosting
6th Annual Local Search Usage Study
6th Annual Local Search Usage Study
Katie Fellenz
Más contenido relacionado
La actualidad más candente
Coats
Coats
Knight Center
eMarketer Webinar: Mobile Commerce Trends
eMarketer Webinar: Mobile Commerce Trends
eMarketer
Mobile Site Impact on User Engagement
Mobile Site Impact on User Engagement
DON RODRIGUEZ
Foresee: Mobile Satisfaction: Apple and Amazon Excel (Holiday 2011)
Foresee: Mobile Satisfaction: Apple and Amazon Excel (Holiday 2011)
Di Gallo
Commercial real-estate-consumer-online-behavior-and-trends
Commercial real-estate-consumer-online-behavior-and-trends
Coy Davidson
Letsgomo_whymcommerce
Letsgomo_whymcommerce
aditya_letsgomo
Zinngrabe
Zinngrabe
Knight Center
Steve Witten Presents to JD Power and Associate Automotive Internet Roundtable
Steve Witten Presents to JD Power and Associate Automotive Internet Roundtable
Kelly Automotive
Criteo state-of-mobile-commerce-q1-2015-ppt
Criteo state-of-mobile-commerce-q1-2015-ppt
Merve Kara
Uk Mobile Commerce Report
Uk Mobile Commerce Report
Chris Ndungu, Digital Marketing
Dmdwebinardeckoctober27thfinal 151029230707-lva1-app6891
Dmdwebinardeckoctober27thfinal 151029230707-lva1-app6891
Warren Raisch
E marketer commerce_roundup
E marketer commerce_roundup
Celeste Morales
Criteo State of Mobile Commerce Q3 2015
Criteo State of Mobile Commerce Q3 2015
Criteo
The Incredible Shrinking Mobile Search Results Page V2 9.2009
The Incredible Shrinking Mobile Search Results Page V2 9.2009
www.webhub.mobi by Yuvee, Inc.
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014
Bridget Randolph
Criteo State of Mobile Commerce Report Q2 2015
Criteo State of Mobile Commerce Report Q2 2015
Criteo
Loyola U- Mobile Deck
Loyola U- Mobile Deck
Andrew Zavattero
J. D. Power and Associates Auto Shopper Analysis
J. D. Power and Associates Auto Shopper Analysis
Social Media Marketing
Jdpa Automotive Online Marketing Review
Jdpa Automotive Online Marketing Review
Ancira Auto Group
La actualidad más candente
(19)
Coats
Coats
eMarketer Webinar: Mobile Commerce Trends
eMarketer Webinar: Mobile Commerce Trends
Mobile Site Impact on User Engagement
Mobile Site Impact on User Engagement
Foresee: Mobile Satisfaction: Apple and Amazon Excel (Holiday 2011)
Foresee: Mobile Satisfaction: Apple and Amazon Excel (Holiday 2011)
Commercial real-estate-consumer-online-behavior-and-trends
Commercial real-estate-consumer-online-behavior-and-trends
Letsgomo_whymcommerce
Letsgomo_whymcommerce
Zinngrabe
Zinngrabe
Steve Witten Presents to JD Power and Associate Automotive Internet Roundtable
Steve Witten Presents to JD Power and Associate Automotive Internet Roundtable
Criteo state-of-mobile-commerce-q1-2015-ppt
Criteo state-of-mobile-commerce-q1-2015-ppt
Uk Mobile Commerce Report
Uk Mobile Commerce Report
Dmdwebinardeckoctober27thfinal 151029230707-lva1-app6891
Dmdwebinardeckoctober27thfinal 151029230707-lva1-app6891
E marketer commerce_roundup
E marketer commerce_roundup
Criteo State of Mobile Commerce Q3 2015
Criteo State of Mobile Commerce Q3 2015
The Incredible Shrinking Mobile Search Results Page V2 9.2009
The Incredible Shrinking Mobile Search Results Page V2 9.2009
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014
Criteo State of Mobile Commerce Report Q2 2015
Criteo State of Mobile Commerce Report Q2 2015
Loyola U- Mobile Deck
Loyola U- Mobile Deck
J. D. Power and Associates Auto Shopper Analysis
J. D. Power and Associates Auto Shopper Analysis
Jdpa Automotive Online Marketing Review
Jdpa Automotive Online Marketing Review
Similar a Trends Shaping Local Search in 2014
Getting Your Customers Found in a Crowded Marketplace by Crystal Peterson
Getting Your Customers Found in a Crowded Marketplace by Crystal Peterson
ResellerClub
Getting Your Customers Found in a Crowded Marketplace
Getting Your Customers Found in a Crowded Marketplace
ResellerClub Domains & Hosting
6th Annual Local Search Usage Study
6th Annual Local Search Usage Study
Katie Fellenz
How to maximize mobile website & app ROI
How to maximize mobile website & app ROI
Compuware APM
The Mobile Shift: How Mobile is Changing Consumer Behavior
The Mobile Shift: How Mobile is Changing Consumer Behavior
James Burnes
The Mobile Shift
The Mobile Shift
James Burnes
Comscore state of the_mobile_market_final
Comscore state of the_mobile_market_final
Planimedia
Mobile and the Path to Purchase
Mobile and the Path to Purchase
Planimedia
LSA|14: Gian Fulgoni, Executive Chairman and Co-Founder, comScore
LSA|14: Gian Fulgoni, Executive Chairman and Co-Founder, comScore
Localogy
Palm Beach County Affordable PowerListings
Palm Beach County Affordable PowerListings
Fred G Slabine
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo Webinar
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo Webinar
Kenshoo
Reinventing Marketing For The Small Business
Reinventing Marketing For The Small Business
Rob Koch
Jd Power Internet Roundtable Summary Report
Jd Power Internet Roundtable Summary Report
Kelly Automotive
Midas Local Search Environment 12 10 Final
Midas Local Search Environment 12 10 Final
joannajcheney
Smx west multiplatform search behavior meunier
Smx west multiplatform search behavior meunier
Bryson Meunier
Why your business need an app??
Why your business need an app??
App Source USA
Common Local Search Pitfalls (and how to avoid them) - Monica Ho
Common Local Search Pitfalls (and how to avoid them) - Monica Ho
Online Marketing Summit
Smart insights mobile marketing trends 2014
Smart insights mobile marketing trends 2014
Rob Thurner
A Holiday Retail in Review: Performance Lessons for 2014
A Holiday Retail in Review: Performance Lessons for 2014
Keynote Mobile Testing
Making the Mobile Mind Shift
Making the Mobile Mind Shift
Axway Appcelerator
Similar a Trends Shaping Local Search in 2014
(20)
Getting Your Customers Found in a Crowded Marketplace by Crystal Peterson
Getting Your Customers Found in a Crowded Marketplace by Crystal Peterson
Getting Your Customers Found in a Crowded Marketplace
Getting Your Customers Found in a Crowded Marketplace
6th Annual Local Search Usage Study
6th Annual Local Search Usage Study
How to maximize mobile website & app ROI
How to maximize mobile website & app ROI
The Mobile Shift: How Mobile is Changing Consumer Behavior
The Mobile Shift: How Mobile is Changing Consumer Behavior
The Mobile Shift
The Mobile Shift
Comscore state of the_mobile_market_final
Comscore state of the_mobile_market_final
Mobile and the Path to Purchase
Mobile and the Path to Purchase
LSA|14: Gian Fulgoni, Executive Chairman and Co-Founder, comScore
LSA|14: Gian Fulgoni, Executive Chairman and Co-Founder, comScore
Palm Beach County Affordable PowerListings
Palm Beach County Affordable PowerListings
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo Webinar
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo Webinar
Reinventing Marketing For The Small Business
Reinventing Marketing For The Small Business
Jd Power Internet Roundtable Summary Report
Jd Power Internet Roundtable Summary Report
Midas Local Search Environment 12 10 Final
Midas Local Search Environment 12 10 Final
Smx west multiplatform search behavior meunier
Smx west multiplatform search behavior meunier
Why your business need an app??
Why your business need an app??
Common Local Search Pitfalls (and how to avoid them) - Monica Ho
Common Local Search Pitfalls (and how to avoid them) - Monica Ho
Smart insights mobile marketing trends 2014
Smart insights mobile marketing trends 2014
A Holiday Retail in Review: Performance Lessons for 2014
A Holiday Retail in Review: Performance Lessons for 2014
Making the Mobile Mind Shift
Making the Mobile Mind Shift
Más de Neustar, Inc.
Vacation Traveler Insights
Vacation Traveler Insights
Neustar, Inc.
Game of Screens: Tech kingdoms creating the omni-channel experience
Game of Screens: Tech kingdoms creating the omni-channel experience
Neustar, Inc.
The Truth About Cross-Device Marketing & Millennials
The Truth About Cross-Device Marketing & Millennials
Neustar, Inc.
A Responder's Guide to DDoS Attacks: Seeing Clearly Through the Smoke
A Responder's Guide to DDoS Attacks: Seeing Clearly Through the Smoke
Neustar, Inc.
Hi-Def Marketing
Hi-Def Marketing
Neustar, Inc.
Adweek and Neustar
Adweek and Neustar
Neustar, Inc.
Neustar Cassandra Experience
Neustar Cassandra Experience
Neustar, Inc.
What We are Learning About DNS Security: DNSSEC and Much More..
What We are Learning About DNS Security: DNSSEC and Much More..
Neustar, Inc.
FOSE 2011: DNSSEC and the Government, Lessons Learned
FOSE 2011: DNSSEC and the Government, Lessons Learned
Neustar, Inc.
How To Trust The Cloud
How To Trust The Cloud
Neustar, Inc.
The Future of the Internet: Open Research Topics
The Future of the Internet: Open Research Topics
Neustar, Inc.
Más de Neustar, Inc.
(11)
Vacation Traveler Insights
Vacation Traveler Insights
Game of Screens: Tech kingdoms creating the omni-channel experience
Game of Screens: Tech kingdoms creating the omni-channel experience
The Truth About Cross-Device Marketing & Millennials
The Truth About Cross-Device Marketing & Millennials
A Responder's Guide to DDoS Attacks: Seeing Clearly Through the Smoke
A Responder's Guide to DDoS Attacks: Seeing Clearly Through the Smoke
Hi-Def Marketing
Hi-Def Marketing
Adweek and Neustar
Adweek and Neustar
Neustar Cassandra Experience
Neustar Cassandra Experience
What We are Learning About DNS Security: DNSSEC and Much More..
What We are Learning About DNS Security: DNSSEC and Much More..
FOSE 2011: DNSSEC and the Government, Lessons Learned
FOSE 2011: DNSSEC and the Government, Lessons Learned
How To Trust The Cloud
How To Trust The Cloud
The Future of the Internet: Open Research Topics
The Future of the Internet: Open Research Topics
Último
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
AmirNasiruog
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
Banyanbrain
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Aggregage
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Situation Analysis | Management Company.
Situation Analysis | Management Company.
DanielaQuiroz63
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
elizabethella096
personal branding kit for music business
personal branding kit for music business
brjohnson6
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
tbatkhuu1
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
VikasTiwari846641
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
elizabethella096
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
tegevi9289
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
Social Samosa
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
Delhi Call girls
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
tbatkhuu1
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
adityabelde2
Último
(20)
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
Situation Analysis | Management Company.
Situation Analysis | Management Company.
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
personal branding kit for music business
personal branding kit for music business
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
Trends Shaping Local Search in 2014
1.
© comScore, Inc.
Proprietary. Trends Shaping Local Search in 2014
2.
© comScore, Inc.
Proprietary. 4 Presenters Mike Pycha Executive Director Neustar Localeze Gregg Stewart President 15miles/Geary LSF Chelsea Heltai Senior Analyst comScore Danielle Zazula Director, cMS comScore Greg Sterling Senior Analyst Opus Research
3.
© comScore, Inc.
Proprietary. 5 comScore 2 Million Person Global Panel Comprehensive View of Digital Consumer Behavior Online Advertising Video Search Demo- graphic Profiles Online Behavioral Profiles E-Commerce Website and App Usage PC Smart phone TV Tablet Gaming POS Server V0113
4.
© comScore, Inc.
Proprietary. 6
5.
© comScore, Inc.
Proprietary. 7 ▶ Fast, easy, cost effective way for businesses to manage their online identities" ▶ Reseller programs to help your clients manage their local search profiles" ▶ Accurate, consistent business identities for search & mobile platforms !
6.
© comScore, Inc.
Proprietary. 8 Introduction & Background comScore analyzed the behavior, attitudes, and intentions of online local business searchers. Study Design: Overall study design leverages both a quantitative survey and behavioral data from comScore’s U.S consumer panel. - Survey Design: The survey study consists of a targeted sample of over 3,000 users of local business Internet searchers, broken into 3 search categories: Internet Yellow Pages, Local Search Sites, and Portal Search Sites - Behavioral Data: comScore provides additional analysis of total web search activity, local web search activity, and local mobile content consumption.
7.
© comScore, Inc.
Proprietary. 9 Topics for Today v Greg Sterling: The State of Local Search v The Increase of Multi-Platform Searchers v Local Searcher Needs by Device v The Role of Site Category in the Local Search Ecosystem v Local Search by Business Category v Key Findings v Q & A
8.
© comScore, Inc.
Proprietary. 10 1. Greg Sterling’s Introduction to the State of Local Search
9.
© comScore, Inc.
Proprietary. 11 Why Local Matters: Money + Impact • E-commerce is outpacing traditional retail spending growth • E-Commerce accounted for 7% of total US retail spending* • Offline spending on products and services account for the remaining 93%* • Offline spending is increasingly impacted by internet/search * Source: US Census Bureau (February 2014)
10.
© comScore, Inc.
Proprietary. 12 Mobile Search = Higher Local Volumes • Google: Mobile search volume (globally) may surpass PC search query volume this year • Roughly 40% to 50% of mobile search carries a local intent (Google, Microsoft) As search shifts to mobile, it means a higher % of location-based queries/lookups
11.
© comScore, Inc.
Proprietary. 13 Local Search Study Since 2007 • Local is arguably the most important part of the search market because of its financial impact -- $T • Since 2007, Local Search Study has been a benchmark for marketers and search industry • Most comprehensive single study in the market • Tracking the evolution of consumer behavior and cross-platform search • Helps guide marketers in planning and allocating their budgets
12.
© comScore, Inc.
Proprietary. 14 2. Searchers are interacting with local content on a greater variety of devices
13.
© comScore, Inc.
Proprietary. 15 Change Year- Over-Year 17.8 19.7 18.6 20.7 20.5 20.2 19.3 19.4 19.0 18.5 19.1 17.9 10.0 9.4 8.9 10.3 10.6 10.2 10.3 10.7 10.4 9.7 9.2 8.8 8.3 18.1 Dec- 2013 28.3 Oct- 2013 26.8 Nov- 2013 26.4 Jun- 2013 29.6 May- 2013 30.3 Apr- 2013 31.1 Mar- 2013 30.9 Feb- 2013 27.5 Sep- 2013 28.2 Aug- 2013 29.5 Jan- 2013 29.1 Dec- 2012 27.8 Jul-2 013 30.1 Search EnginesNon-Search Engines 2012 212.6 347.7 230.9 2013 116.8 124.6 337.2 -6% +9% qSearch Total Web Searches (Billions) PC based searches increased slightly year-over-year, driven by an increase use of search engine websites.
14.
© comScore, Inc.
Proprietary. 16 MobiLens TabLens +24% YoY +60% YoY U.S. Total Device Owners Share of Device Owners that use Device for Local Search The mobile phone and tablet audience represents a growing population with high likelihood of exposure to on-device local search. PC/Laptop MobilePhone Tablet
15.
© comScore, Inc.
Proprietary. 17 Satisfaction with Local Search on Device of those who use each device As mobile phone and tablet owners gain more experience searching on-device they are less satisfied. There is an opportunity for improving their experience. Understanding what drives mobile phone and tablet search is the key to improving satisfaction.
16.
© comScore, Inc.
Proprietary. 18 3. Mobile phone and tablet searchers do not want to be overwhelmed with content
17.
© comScore, Inc.
Proprietary. 19 Reasons for Using Device for Local Search of those who use each device Mobile Phone increased 4 pts Y/Y Tablet increased 6 pts Y/Y Mobile phone and tablet search is driven by a need for information on the go. Low price points influence their penetration and competitive edge over PCs.
18.
© comScore, Inc.
Proprietary. 20 Importance of Depth of Information by Device % that claim it is important, top 2 on a 7 pt scale of those who use each device Mobile phone and tablet searchers place the same level of importance on depth of information as PC/Laptop searchers. -2 pts -7 pts
19.
© comScore, Inc.
Proprietary. 21 Primary Information Sought on Local Search based on last local search Make address/directions easy to find to satisfy mobile phone searchers. Give tablet searchers the information needed to compare you to your competitors.
20.
© comScore, Inc.
Proprietary. 22 The majority of mobile searchers believe mobile site design is important. Sites must provide easy access to the information that searchers demand. of those who search locally on their mobile phone believe mobile site design is important Full Site Mobile Design Mobile App
21.
© comScore, Inc.
Proprietary. 23 Device Essentials Working Hours Share of Device Traffic by Time of Day Tablet search function could be influenced by time. 44% of tablet traffic occurs after 5PM, when users are less able to reach brick-and-mortar stores.
22.
© comScore, Inc.
Proprietary. 24 4. Mobile phone based search drives in-store purchases $ $
23.
© comScore, Inc.
Proprietary. 25 Source: comScore custom research - 15miles/Neustar Localeze Local Search Usage Study Did you make a purchase from the local business? % of Searches that Resulted in a Purchase based on last local search Compared to other devices, mobile phones have the highest conversion rate. Nearly 80% of mobile phone searches end in a purchase. Share of tablet searches that end in a purchase decreases as its search function becomes comparative in nature.
24.
© comScore, Inc.
Proprietary. 26 Source: comScore custom research - 15miles/Neustar Localeze Local Search Usage Study Did you make a purchase from the local business? Location of Purchase based on last local search, of those who made a purchase Nearly 3 out of every 4 mobile phone searches that end in a purchase bring customers into brick-and-mortar stores.
25.
© comScore, Inc.
Proprietary. 27 60% 63% 45% 14% 13% 27% 20% 19% 22% 7% 6% 6% PC/Laptop Mobile Phone Tablet Within a few hours A day A few days A week or more Source: comScore custom research - 15miles/Neustar Localeze Local Search Usage Study How much time passed between when you finished researching the local business online and when you made your final purchase? (Don’t Know removed from base) Time Between Research and Purchase based on last local search, of those who made a purchase 3 out of 5 PC/Laptop and mobile phone searches that end in a purchase are made within a few hours of the research process.
26.
© comScore, Inc.
Proprietary. 28 5. Searches on Portal, IYP, and Local Sites have a similar chance of ending in a purchase $ $ $
27.
© comScore, Inc.
Proprietary. 29 Share of Searches Ending in a Purchase based on last local search Share of searches that end in a purchase has capped out at 64% for IYP and Local Sites. Portal Sites are still catching up to this rate.
28.
© comScore, Inc.
Proprietary. 30 Expected Business Information Available on Site based on last local search Searchers know to go to IYP Sites for high level information (telephone numbers, addresses) and Local Sites for maps/directions.
29.
© comScore, Inc.
Proprietary. 31 Branded vs. Independent Local Business Searches based on last local search IYP offers a unique insight into local businesses. As such, it has the highest share of searches for independent businesses. Size of business is not an excuse for lack of Portal presence. 50% of independent business searchers and 49% of branded business searchers on Portal Sites expect to find the businesses website
30.
© comScore, Inc.
Proprietary. 32 6. Local searchers interact with different categories of businesses restaurants health & fitness shops in unique ways
31.
© comScore, Inc.
Proprietary. 33 23% 23% Shops 22% 22% Services 20% 19% Health/Fitness 10% 10% Entertainment 7% 10% Financial 5% 5% Travel 5% 3% Source: comScore custom research - 15miles/Neustar Localeze Local Search Usage Study Please select what type of business you were looking for during your last local business search at <<INSERT 2>>? Restaurants and shops were the most common local search categories. Top search categories remain consistent over the past year. 2012 2013 Category of Local Search based on last local search
32.
© comScore, Inc.
Proprietary. 34 Source: comScore custom research - 15miles/Neustar Localeze Local Search Usage Study From what device did you do your last online local business information search? Category of Local Search based on last local search Each device has a skew in category of local search. Businesses should consider what device appeals to their audience when marketing.
33.
© comScore, Inc.
Proprietary. 35 Device Time of Use and Category of Search Suggests to… Advertise… On… During… PC/Laptops Work Hours Restaurants Mobile Phones The Evening The Evening Health & Fitness Tablets Entertainment
34.
© comScore, Inc.
Proprietary. 36 Source: comScore custom research - 15miles/Neustar Localeze Local Search Usage Study In your last search on <<INSERT2>> did you have a specific local business in mind? Marketing efforts that drive health & fitness, restaurant, and financial consumers is impactful as they tend to search with a specific business in mind. % of Local Searches for a Specific Business based on last local search
35.
© comScore, Inc.
Proprietary. 37 in conclusion…
36.
© comScore, Inc.
Proprietary. 38 1. Searchers are interacting with content on a greater variety of devices o Over the past year smartphone ownership has increased 24% and tablet ownership 60%. Most use these devices for local search. 2. Mobile phone and tablet searchers do not want to be overwhelmed with content o Mobile phone and tablet searchers demand different information. Address/Location is the top piece of information that mobile searchers need, while tablet searchers are looking for comparative information that allows them to find a business. 3. Mobile phone based search drives in-store purchases o 78% of searches made on a mobile phone end in a purchase – most of which are made in store. 4. Searches on Portal, IYP, and Local Sites have a similar chance of ending in a purchase o Over 60% of searches end in a purchase. 5. Local searchers interact with different categories of businesses in unique ways o Businesses should consider these different methodologies when determining how to market their brand.
37.
© comScore, Inc.
Proprietary. www.comscore.com www.facebook.com/comscoreinc @comScore Questions? Danielle Zazula dzazula@comscore.com Chelsea Heltai cheltai@comscore.com
Descargar ahora