Find & Fix Web Performance Problems
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Neustar helps you combat performance theft via web performance management, helping you avoid performance problems with load testing & intelligent alerting. For more information: <a>http://www.neustar.biz/enterprise/resources/web-performance/website-performance-theft-video</a>
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Find & Fix Web Performance Problems
- 1. Eliminating Website Performance Theft Joe Loveless, Market Management Neustar
- 2. The World is Online 2 Billion Users Marketers followed Brand and revenue at stake Performance is differentiator AND mandate
- 3. Overwhelming majority agree: Revenue at stake N=117 Neustar/InfoWorld Market Pulse Research Study: Website Performance/Monitoring and the User Experience, April 2013 Poor online experience = lost revenue Reach potential customers Communicate with existing customers
- 4. A growing dependency N=117 Neustar/InfoWorld Market Pulse Research Study: Website Performance/Monitoring and the User Experience, April 2013 3232%% - Across a dozen industries - eCommerce % much higher - Biggest growth source
- 5. The revenue risk is real N=376 Neustar Web Performance Research Study, May 2013 $1k-$10k per hour More than $10,000 per hour Don’t Know Up to $1 Million per hour
- 6. What robs a website of performance, steals from the bottom line.
- 7. Neustar combats performance theft Find and fix website performance problems - Real user measurements to spot real problems - Instinctive diagnostics - Correlation of all data Helps avoid performance problems - Cloud-based testing - Total perspectives – inside and out - Problem validation Intelligent alerting and remediation - Watches performance states - Notifies appropriate personnel - Automated actions to specific errors
- 8. USE CASE Finding and fixing an eCommerce problem
- 9. HTTP 901 Error - DNS 1 2 3
- 11. Business continuity – staying online 1 3 2
- 13. Web Performance Management from Neustar Eliminating Website Performance Theft.™
Editor's Notes
- [CONTEXT: The consumer has gone online, business followed and is increasingly relying upon the user experience for growth] Frankly, Consumers are now empowered with more choices and Competition is everywhere. We need to institute best practices for Web Performance as a differentiator and mandate which all ties back to dollars/revenue – and your business operations.
- [CONTEXT: Organizations are getting it, not only is revenue at stake and websites are growing as critical user exchange points]
- [CONTEXT: The numbers become more real. Neustar research shows substantial reliance upon websites for revenue – they MUST perform] In the same market study, on average, respondents (companies) attribute about 1/3 of total annual revenue to website transactions. This study is across a dozen industries and within specialized industries, such as eCommerce, that rev % increases to average more that 80%.
- [CONTEXT: Organizations are recognizing the hard costs and revenue loss, but many are still not making the connection putting those organizations at risk]
- Let’s now see how Neustar Web Performance Management can help stop website performance theft.