During the holidays, you'll find yourself presented with numerous opportunities to provide amazing customer care; inspired by Inc, here are eight marketing experts' sage holiday marketing advice.

1. RemarkableRemarkable
Social Customer Service Techniques
During the Holidays

2. During the holidays, you'll find yourself presented
with numerous opportunities to provide amazing
customer care.
Inspired by Inc.com, here are eight marketing
experts' sage holiday marketing advice for utilizing
social media to WOW customers (including
techniques).

3. “The holidays provide businesses with a way to connect
with the audience on a more human level. Show how
people in your company celebrate or honor certain
traditions, to give customers an idea of the people that
make up your company.” - Ann Handley, Marketing Profs

4. SOCIAL TECHNIQUE:
Give customers an inside peek at the individuals that
comprise your amazing company.
MAKE THEM FEEL LIKE A PART OF THE FAMILY:
Create a board on Pinterest that tells a story of the
holidays in your office. It’ll bring your employee
community together and make customers feel happy to
be doing business with you.

5. “The best Facebook strategies are based around relevance and
context. And, the holidays provide the perfect environment to
engage fans using both. Ask yourself—how does your brand tie
into the holidays?” - Shama Hyder, Marketing Zen

6. SOCIAL TECHNIQUE:
Connect your software to the holidays
THINK OUTSIDE THE BOX:
Create a Vine series. Have employees come up with
scenarios that result in your software as the solution –
but holiday themed, like Santa’s Little Helpers.

7. “To increase engagement on your Facebook Page, ask
fans to post their favorite holiday photos from their
childhood or share details about their favorite holiday
traditions.” – Amy Porterfield, Facebook Marketing Author

8. SOCIAL TECHNIQUE:
Make your Facebook wall a dedication to your customers
MAKE #TBT EVERYDAY:
Taking Amy’s advice, ask your customer’s to post
pictures from their childhood or their current families of
traditions during the holidays. Who doesn’t love a good
throwback?!

9. “Ask yourself what your best customers—the people who
support you all year round—are doing this month…Forget
about what you think the holidays are about…Next ask how you
can be useful.” - Jesse Stanchak, Microsoft UK

10. SOCIAL TECHNIQUE:
Ask what your customers are focused on & how you can
help ease stress
LAUNCH HELPING SERIES:
Use a Tweet chat to have a conversation with your
customers about their biggest concerns and worries
during the holidays. Then create a short webinar series
leveraging YouTube.

11. “Going above and beyond during the holiday season helps a
business stand out in a time where everyone is competing for
share of voice. Businesses should aim to disrupt this time of
year.” - Amy Jo Martin, Digital Royalty

12. SOCIAL TECHNIQUE:
Go above and beyond by creating real, immediate value
for customers
SCREAM IT FROM THE ROOFTOPS:
Develop and promote a content offer specific to the
holidays and aimed as an educational and strategic tool
for your customers. For example, a holiday-themed how
to guide or toolkit

13. “Research shows that consumers trust product
recommendations from friends 10X as much as marketing
messages that come directly from those recommended
brands.” – John Hayden, Inbound Zombie

14. SOCIAL TECHNIQUE:
Turn customers into brand ambassadors
TURN LUST INTO LOVE:
Customers become brand ambassadors when they
experience remarkable customer service. Use Custom
Streams in HubSpot Social Inbox, as well as other
custom monitoring tools, to consistently monitor certain
phrases and brand name on Twitter. That way you’re able
to respond quickly and efficiently to any issues or
complaints.

15. “Holiday countdowns are always popular and a great way to
boost engagement. It also encourages people to come back
again, to encourage sharing of your initiative, and is often
more memorable.” - Lilach Bullock, CommsAxis

16. SOCIAL TECHNIQUE:
Create and promote a holiday or New Year countdown
GET CUSTOMES EXCITED WITH YOU:
One idea is to create an online advent calendar – in it can
include prizes, offers, incentives, competitions and
more. Be sure to keep incentives customer-focused,
such as gaining points toward a training session. Utilize
multiple social channels to promote!

17. “Give customers the feeling that they have some input and
control over over the promotions and deals you offer them
during the busiest selling season of the year. Ask your
customers what they most want from you.”
– Jim Belosic, ShortStack

18. SOCIAL TECHNIQUE:
Give customers control by asking them what they want
most
BUILD A STRONG RELATIONSHIP:
Imagine building a promotional offer, new feature or
incentive program that was built by your customers for
your customers. Create a Twitter card promoting a
survey – with some value add – to get insights to use in
2015.

19. THANK YOU &
HAPPY HOLIDAYS!