Irrespective of the industry every business has in one way or another been affected by counterfeits whether operating through physical market or a virtual one.

1. Anti-counterfeiting Strategies for Complete Brand Protection
Irrespective of the industry every business has in one way or another been affected by
counterfeits whether operating through physical market or a virtual one. Enterprises face an
unfair competition that arises from the fact that a market selling counterfeit products also
exists. The business environment is challenged with counterfeit product that needs to be
handled through efficient risk management methods.
Defined by Wikipedia as “the manufacturing and selling of illegal imitation of products, brands,
documents, software, works of art, trademarks, patents and even currencies with an intention
of deceiving the customers”, counterfeiting leads to heavy losses for the enterprises. In such a
scenario, these fraudulent activities results in a loss of market share and brand reputation that
has been built over long periods. With reports suggesting that the trade in counterfeit products
represents nearly five per cent of world trade, it has been found that these counterfeit products
range from breakfast cereals to lifesaving medicines, electronic products, and luxury goods. This
secondary market with its widespread impact on products, process and people, tends to derail
the globalized business. Enterprises need to take up anti-counterfeiting strategies as part of the
risk management framework to protect the brand and revenues.
The advancement in technology and the growth of e-commerce though has not only given
businesses an opportunity to expand and grow, it has also paved way for the way for the
counterfeit market to thrive. The Counterfeiting Intelligence Bureau (CIB) of the International
Chamber of Commerce (ICC) has recorded that counterfeits make up nearly 5 to 7% of the World
Trade and its annual sales amounts to nearly $300-600 million. Anti-counterfeiting solutions from
the leaders in the industry provide enterprise protection for the fraudulent products that are
affecting the brand sales.
To counter the threat from counterfeiters, service providers offer anti- counterfeiting solutions
that are intelligent, intuitive and cover the entire global enterprise to check for counterfeits. The

2. anti-counterfeiting strategies deployed include
● Providing a complete online fraud protection solution that detect online transactions
● Trademark protection
● The presence of Intellectual Property lawyers to fortify the anti-counterfeiting strategy.
● Working in trade groups that share common interests help enterprises efficiently protect
their intellectual property in vertical markets.
● Global monitoring of web commerce with a back-end database
All this together facilitates enterprises to collect information and convert into actionable
intelligence that will help protect the brand both in offline and online mode of business
transactions.
Read More About: enterprise risk management training, brand reputation management, gray
market goods, anti-counterfeiting strategies, minimum advertised price agreement