Though it might appear easy, but counterfeit detection is not a very simple process.  For instance, let us assume the case of a laboratory analyst associated with a pharmaceutical brand, who has to spot the counterfeit in two pills.

1. Counterfeit Detection – An Efficiency Tool for the Pharma Industry
Though it might appear easy, but counterfeit detection is not a very simple process. For instance, let us assume
the case of a laboratory analyst associated with a pharmaceutical brand, who has to spot the counterfeit in two
pills. Post observing and analyzing both the samples, he chooses the real drug as a counterfeit. The question that
is pertinent here is that, how can medical and other biopharma companies guaranty consumers’ their safety.
Today the same is possible. There have been popular service providers that have come up with counterfeit
solutions to help in the detection. The essential elements in this solution are listed below-
The solution searches the internet proactively for counterfeits and simultaneously applies human
intelligence to ensure total data integrity
Enables pharmaceutical and medical organizations to bring down the percentage of fake drugs
significantly in the market by recognizing syndicates and networks high volume counterfeits
Innovative counterfeit detection solutions procedures are equipped with high-end methodologies that help in the
detection process in a various industries other than medical brands.
How does the Counterfeit solution work?
Potential customers and clients submit their product details to the service provider to create online search agents.
The organization is concerned about these products as counterfeit or these products are likely to be case-sensitive
in some way or the other. For instance, price details and so on. The criteria of suspect or concern are specific and
individual for each industry.
Therefore, it means that in case of a high-tech industry goods and products that are sold at a high discount such as
50 percent and above, forms the suspects. It is radically different for the medical industry. The price here is not the
prime concern. Rather, the suspects here are the percentage of products that are sold through unidentified
channels. The solution applied here therefore recognizes the high volume counterfeits and suspects.
However, there are anti-counterfeiting solutions provided by renowned service providers that assists enterprises
to objectify their enforcement attempts in the appropriate places and helps in bringing down the percentage of
counterfeits. In addition to that, it helps in revenue generation; manage the brand reputation of your company in
an organized manner that in turn leads to greater customer satisfaction.
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