In this webinar, Lead Communications Consultant denise cox takes you through the seven steps successful internal communicators follow to ensure their communications are effectively received and understood by employees. What you will take away: 1. Creating a framework for implementing your strategy 2. Key points to focus on in every step of the communication cycle 3. Reviewing what tools to use for the message 4. Generating and using insight and measurement To see some customer examples be sure to view the full webinar - available here - http://signup.newsweaver.com/7-steps-checklist-webinar

1. How successful internal communicators do it -
The 7 step checklist
denise cox, lead communications consultant

2. To view the full webinar click here
To see how Newsweaver can work for you Visit
www.newsweaver.com/internal-communications
Or contact sales@newsweaver.com to book a live

3. EMPLOYEE
ENGAGEMENT
Interactive Emails
SOCIAL
CONVERSATIONS
Interact and Engage
Employees
INSIGHT &
MEASUREMENT
Understand
Communication
Performance
DISTRIBUTION
TEAM
COMMUNICATION
Alligned & Branded
Local Comms
EVENT
REGISTRATION
Event calendaring
made easy
INTERNAL
CONNECT
Newsweaver Internal Connect

4. LOREM
LOREM
LOREM
Some of our customers
400 blue chip and FTSE 100 organisations
in 96 countries use Newsweaver Internal
Connect to help them inform, engage and
inspire employees.

5. denise cox
Lead communications consultant, Newsweaver
Newsletter: Internal Communication Matters
Blog: newsweaver.com
Twitter: @denisecox | @Newsweaver_IC
LinkedIn: linkedin.com/in/denisecox

6. Agenda
Introduction
7-step check list
Q&A

7. Employees that are engaged are
57% more likely to work harder 80%
more likely to perform better 87% more
likely to stay longer with the company
[Source: Corporate Leadership Council]

8. Companies highly effective at
communications are 1.7
times as likely to outperform
peers
[Source: Towers Watson 2012]

9. Effective internal communications
Opportunity to feedback views upwards
Feel informed about organisation
See commitment by management to
organisation
[Source: CIPD]

10. 75% of leaders have no engagement
plan or strategy - even though 90%
say engagement impacts business
success
[Source: Accor 2012]

11. The 7 Step Check List
1 Set objectives

12. Common Objectives
 Remove barriers
 Increase relevance
 Leverage intranet
 Consolidate local and global
 Introduce video, interactivity
 Gain insight and measurement
 Change management communications

13. Key Performance Indicators
 Survey responses
 Attendance numbers
 Levels of engagement
 Increase intranet traffic

14.  Map objectives to business performance
 Define Key Performance Indicators
 Create tactics to implement
 Do this before communicating

15. The 7 Step Check List
1
2
Identify right channels
Set objectives

16. 61% of employees need to hear
information 3-5 times to believe
Source: Melcrum 2012

17.  Understand the channel
 No silos – multichannel
 Be able to measure

18. Effective internal
communications

19. The 7 Step Check List
1
2
3 Know your audience
Set objectives
Identify right channels

20.  Location
 Demographic
 Department
 Access
Identify

21. Reach the entire workforce

22.  Profile your audience
 Identify segments
 Understand how they consume
 Choose the channel(s)
 Use measurement

23. The 7 Step Check List
1
2
3
4Crafting the communication
Know your audience
Identify right channels
Set objectives

24.  Channel
 Design for digital age
 Team feedback
 Test
Craft

25.  Think digital age
 Video has huge impact
 People love images
 Don’t forget - measure

26. The 7 Step Check List
1
2
3
45
Get
engagement
Set objectives
Identify right channels
Know your audience
Crafting the communication

27.  From
 Headers
 Time zones
 CTA
 Test
 Measure
Engage

28.  Power of design
 Personalise
 Choice, voice
 Ask and use
 From is powerful
 Measure

29. The 7 Step Check List
1
2
3
45
6
Insight &
Measurement
Crafting the communicationGet
engagement
Know your audience
Identify right channels
Set objectives

30. Measure?
 Determine success
 Understand consumption
 Audiences
 Engagement
 Non-engagement
 Benchmark / Trends
 Going forward
 Across the organisation

31. Individual campaign metrics

32. Engagement metrics

33. Across the organisation metrics

34. Consumption metrics
Click
Map

35.  Up-to-date database
 Overview AND granular
 Match back to KPIs
 Measure impact

36. The 7 Step Check List
1
2
3
45
6
7
Share your
results
Set objectives
Identify right
channels
Know your audience
Crafting the communicationGet engagement
Insight &
Measurement

38.  Pulse on the organisation
 Other communicators
 Share reports with stakeholders
 Your role becomes advisory
Share organisation metrics

39.  Have measurement
 Use your measurements
 Demonstrate business benefits
 Share your results

40. Craft your communication
7
Set objective
Insights & measurement
Share your results
Know your audience
Identify right channels
Get engagement
1
3
4
5
6
11
7
2

41. To view the full webinar click here
To see how Newsweaver can work for you Visit
www.newsweaver.com/internal-communications
Or contact sales@newsweaver.com to book a live