NextBankUSA - Jeff Blais, Sapient, presentation
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NextBankUSA - Jeff Blais, Sapient, presentation
- 6. Peter Borden Table 1 & 6 Jess Wah Table 2 & 7 Jon Ianelli Table 3 & 8 Amy Snelling Table 4 & 9 David Poole Table 5 & 10
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- Hi, My name is Jeffrey Blais. This afternoon we are going to talk about "The story” - one of the most fundamental building blocks of human culture and how we can use stories to help navigate the changing landscape of the always-on consumer. And, how we can use story creation as an innovation tool. Storyscaping® is Sapient’s strategic and unifying approach that we use to help our clients navigate the changing landscape of the always-on consumer. It brings together the power of stories and experiences to create immersive worlds in which brands and consumers connect. By using Storyscaping, brands can move beyond making ads and into creating worlds where their story becomes part of the consumer’s story. This is where enduring, dynamic relationships are built between consumers and brands.
- Before the first Facebook post, YouTube video upload, 140-character tweet, 7-second Vine, Tumblr blog post, or Instagram...
- Today’s consumer isn’t satisfied with being told a story. They want to be part of the story.