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Notas del editor
Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look email delivery monitor, the cost required, usage details, along with the selection checklist, tips and additional tools.
Overview of email delivery monitor Email delivery monitors tell which emails were received, by whom, and into which inbox they were delivered. These monitors send information back to the sender with statistics, delivery reports, and other metrics.
Cost and skills required The cost is generally a monthly subscription service, with prices that are determined by the amount of emails that are sent. Email delivery monitors require a medium knowledge level of computer skills to be able to implement the software and understand and analyze the reports that are returned.
How does it help ? Anyone whose business is predicated on sending bulk emails to clients and customers, should be employing an email delivery monitor to help manage their campaign. Email delivery monitors can be used in a cumulative fashion to judge the overall effect and deliverability of newer campaigns versus older ones, and also to judge the differences between different ISPs.
Checklist before selection You must make sure that the email delivery monitor should contain the following features :- Make sure it checks the top American and European ISPs, provides real-time feedback, and Highlights problems in delivery
Tips Opening several different email accounts with the major providers, such as Hotmail, Yahoo, Gmail, MSN, can allow you to test different strategies, and to better understand how the different spam and junk filters work. Make sure that the email campaign code is free of errors. Also, you can use the email delivery monitors to judge the quality of the addresses without as many false positives due to your errors.
Additional tools to consider You must also consider using these tools along with an email delivery monitor :- Bulk Email Sender, Newsletter Templates, and Autoresponder.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.