Viral coupons can drive customers to businesses by creating urgency, harnessing social media potential, and tapping into active mobile users. Coupons work by assigning expiration dates that inspire redemption, allowing sharing on social media to reach new potential customers, and being accessible through mobile apps and notifications. They also generate unlimited global leads by capturing customer information and building referral chains when customers redeem and share coupons.

1. NextBee Media
How Viral Coupons Drive
Customers to Your Business

2. To market their soft drink to consumers in
Atlanta, Georgia (U.S.)
Origin of Viral Coupon Marketing
Result -
by Coca Cola & Asa ChandlerIn 1988
Huge Success

3. Here’s how Viral Coupons
increase your business

4. Creates Urgency to Purchase
You can assign a deadline for coupon usage
Make your deals limited period offerings
Making your deals available for a
limited period of time increases their
Perceived Value
How
Inspires customers to redeem
coupons and avail the deal before
the offer expires

5. Harnesses the Social Media Potential
Online coupon redemption
reduces time & effort your
customers put in to redeem it
Use social
widgets
to
facilitate
referrals
on social
media
Tip
Social media is
used by 24%
of 7.1 billion
people in the
world
Deals availed show up in your customers’
contacts’ feed, making numerous potential
customers aware of your coupon offer
Social media offers virality - Just what your
coupons need to spread like fire in the jungle

6. Taps an Active Customer Segment
through Mobile Offers
Target mobile
phone users 24x7,
whenever and
wherever they are
These coupons can be redeemed instantly at brick
and mortar stores by merely showing the coupon
code or the coupon code message at the counter
Push notifications notify your customers of deals
available, making them easily accessible
Customers can
easily access your
exclusive discount
coupons through
mobile apps
Approx 74% mobile
users in US use
smartphones

7. Generates Unlimited Leads
Online coupons are not restricted by
geographic boundaries
You can target the global market
You capture customer information
when customers redeem coupons
They drive surplus traffic to your
social media profile or page & website
Build a Chain
Each VIP customer gets
5 extra coupons that he
can share with his
friends or family
Each referee that
redeems the coupon
gets 5 coupons in turn
that he can send to
others

8. Makes Target Customers
Easier & Accurate
Coupons reach targeted customers
through ads on social media websites
Target customer on the basis
of their age, sex, location
and/or interests
Reach out to customers that
are highly likely to show
interest in your offerings
Segment your customers
effectively before your send
out coupons

9. www.nextbee.com
NextBee Media