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Notas del editor
Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at product seeding, the cost and time required, along with the execution details, tips, and alternatives in running your campaign.
Introduction to product seeding Product seeding is quite similar to celebrity endorsements, evangelist marketing, and is a grassroots way of planting a product so that it can be seen by important or influential people. Product seeding is a great way for new companies to create a buzz around their products and services.
Cost and timeframe Typically the only costs that you would bear are the free products and services that are given away If you decide on giving some sponsorships, then these will be an add on cost. These type of campaigns are typically not overnight solutions and you will probably need to wait for several weeks, if not months, to see the results.
Program management details This type of marketing can be extremely powerful and useful, to create interest before your product hits the market. If you can manage to attract well-known or influential people, local celebrities, musicians, sports figures, and television personalities, you can successfully use this type of campaign to heighten interest in your product.
Tips and tactics The main way to make any sort of viral campaign is to give away free samples of your product. Planning ahead in regards to scalability is also important.
Alternatives to consider Social bookmarking is a trend that has recently gained traction online, and is now being used by marketers to run low-cost and effective grassroots marketing campaigns. Social bookmarking is a way that products can be seeded on other websites, and is a growing way of creating a viral effect.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
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