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Why & How to Run a
Twitter Sweepstakes
NextBee Media
Why Run a Sweepstakes Program
There are a lot of marketing & promotion programs available.
Why use a Sweepstakes program then?
Gets attention from more
prospects in your market
Reason 1
… Why Run a Sweepstakes Program
… Why Run a Sweepstakes Program
Increases Twitter FollowingReason 2
Easily Captures
Customer Information
Reason 3
… Why Run a Sweepstakes Program
Reason 4 Allows users to
participate quickly
… Why Run a Sweepstakes Program
What is Your Goal?
To Increase Followers &
Capture Customer Data
?
If Yes let us tell you how
to run a Twitter Sweepstakes
effectively
How to run a Twitter Sweepstakes
Offer a Relevant Reward
Aim at getting targeted traffic
Offer reward to attract only those who may
return later for your products or services
A relevant award helps you tap prospects
Example:
A restaurant offering iPhone as sweepstakes reward will
definitely draw more participation, but most participants
will fail to convert into customers because they may not
be interested in the restaurant’s offerings.
MISMATCH
Follow-Gate Sweepstakes
Follow-gating your sweepstakes makes it mandatory
for participants to ‘Follow’ your profile
RESULT
Users can access the sweepstakes contest
only after they have ‘Follow’ed your profile
Increased follower count
Enhanced visibility, as participants ‘follow’
your profile and the news spreads over to
their contacts’ feed
Social Sharing
Allow participants to share their
rewards with their family & friends
Ask participants to ‘Share’ the sweepstakes
contest on their social media profile
If possible, award small incentives when existing
participants bring a particular number of new participants
www.nextbee.com
THANK YOU!
NextBee Media

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Tips on Why & How to Run a Twitter Sweepstakes

  • 1. Why & How to Run a Twitter Sweepstakes NextBee Media
  • 2. Why Run a Sweepstakes Program There are a lot of marketing & promotion programs available. Why use a Sweepstakes program then?
  • 3. Gets attention from more prospects in your market Reason 1 … Why Run a Sweepstakes Program
  • 4. … Why Run a Sweepstakes Program Increases Twitter FollowingReason 2
  • 5. Easily Captures Customer Information Reason 3 … Why Run a Sweepstakes Program
  • 6. Reason 4 Allows users to participate quickly … Why Run a Sweepstakes Program
  • 7. What is Your Goal?
  • 8. To Increase Followers & Capture Customer Data ?
  • 9. If Yes let us tell you how to run a Twitter Sweepstakes effectively
  • 10. How to run a Twitter Sweepstakes
  • 11. Offer a Relevant Reward Aim at getting targeted traffic Offer reward to attract only those who may return later for your products or services A relevant award helps you tap prospects
  • 12. Example: A restaurant offering iPhone as sweepstakes reward will definitely draw more participation, but most participants will fail to convert into customers because they may not be interested in the restaurant’s offerings. MISMATCH
  • 13. Follow-Gate Sweepstakes Follow-gating your sweepstakes makes it mandatory for participants to ‘Follow’ your profile RESULT Users can access the sweepstakes contest only after they have ‘Follow’ed your profile Increased follower count Enhanced visibility, as participants ‘follow’ your profile and the news spreads over to their contacts’ feed
  • 14. Social Sharing Allow participants to share their rewards with their family & friends Ask participants to ‘Share’ the sweepstakes contest on their social media profile If possible, award small incentives when existing participants bring a particular number of new participants