2. Why Use Pinterest for Branding
has 70 Million users
Average user has a household income of over 100,000$
Average e-commerce order placed by a Pinterest user is $179
An average user spends 14.2 minutes daily on Pinterest
Pinterest drives more referral traffic to websites than
Youtube, LinkedIn and Google+ combined
Traffic from Pinterest has 50% more conversion rate
than the traffic from other social media websites.
3. Drive Referral Traffic
Have Pin it
button on
images on your
website to get
repins
Include a call to
action on all of
your Pins
Contribute to
popular Group
Boards
regularly
Watch for
emerging trends
Make related
posts
Images are the King here!
Optimize your profile with
keywords in Profile Description
4. Flaunt Your Expertise
Make your Pinterest profile a
resource for your market
- use infographics, rich images, etc.
Provide useful information and
entertainment
- make it not just about selling your product
- encourage your customers to join in the funCreate as well as curate
content
5. Enable one-click activities directly from your pins
Provide Coupons with your Pins
Use Rich Pins to provide details like price, availability, store location, etc.
Run regular contests featuring popular rewards
Increase Sales
6. Encourage your fans to pin pictures of themselves
with their favourite product
Cross-promote on other social media websites
Follow top influencers, comment, repin and
actively engage with the community
More boards & more pins
Grow Your Audience
7. Pinterest users
spend more &
are more likely
to purchase
Generate Direct &
Indirect Leads
from related
boards and pins
Generate Leads Easily
Post Images that will interest your Potential Customers
The images are linked to your website