This presentation gives an overview of the new report from NextMarket Insights on the e-book consumer, based on a recent survey of 1200 households. More information on this report can be found here: http://nextmarket.co/collections/frontpage/products/the-e-book-consumer

1. The
e-­‐Book
Consumer
2013
A
Snapshot
by

2. Length
of
ownership
of
E-­‐reader
(dedicated
or
tablet)
Most
e-­‐reader
owners
have
had
their
e-­‐reader
for
over
six
months.
The
most
common
length
of
ownership
is
between
one
and
two
years.

3. E-­‐reader
Devices
(dedicated
or
tablet)
Per
Household
And
many
early
adopters
have
moved
onto
their
second
or
third
e-­‐
reading
device,
which
is
oAen
a
tablet

4. Primary
e-­‐reading
device
(single
vs.
mulFple
e-­‐reader
households)
Households
with
mulFple
e-­‐reading
devices
are
more
than
twice
as
likely
to
use
an
iPad
as
their
primary
e-­‐reader

5. New
hand-­‐me-­‐down
e-­‐reading
devices
(000s)
When
a
consumer
buys
a
new
e-­‐
reading
device
(oAen
a
tablet),
this
will
oAen
result
in
a
“hand-­‐
me-­‐down”
e-­‐
reading
device.

6. Want
more
informaFon
on
this
report?
Visit
NextMarket.co