Audio on the Internet has been around for 20 years. The podcast as we know it for a decade. But only recently has the medium started to live up to its early hype. This is a visual story of the podcast.

1. The
Podcast
From
Hype
to
Lost
Hope
to
Red
Hot
By
Michael
Wolf
Nextmarket.co
Soundcloud.com/nextmarket
@michaelwolf

2. Audio
and
spoken
word
on
the
Internet
goes
back
as
far
as
the
80s
Image
courtesy
of
flicker
user
h3p://www.flickr.com/photos/yaketyyakyak/

3. But
of
course,
these
were
early
days
Image
courtesy
of
flicker
user
h3p://www.flickr.com/photos/yaketyyakyak/
It’s
like
no
one
can
hear
me.

4. Image
courtesy
of
flicker
user
h3p://www.flickr.com/photos/fabricio/
But
in
the
late
90s
and
early
2000s,
technology
evolved
to
make
distribuOon
of
episodic
audio
easier:
RSS,
iTunes
lisOngs,
broadband

5. Introduc<on
Some
early
heroes
of
podcasOng:
Dave
Winer
–
RSS
Adam
Curry
–
RSS,
iPodder,
Podshow
Chris
Spencer
–
Libsyn
&
many
many
more

6. Source:
h3p://www.guardian.co.uk/media/2004/feb/12/broadcas<ng.digitalmedia
In
2004,
the
word
“podcast”
was
born

7. Source:
h3p://www.flickr.com/photos/20262161@N00/
And
then
Apple
made
podcasOng
available
in
iTunes

8. No
doubt
about
it…
PodcasOng
had
a
bright
future

9. Sourceh3p://www.flickr.com/photos/jdlasica/
Meanwhile…
others
were
building
a
different
kind
of
media
product

10. And
soon
social
media
was
what
everyone
wanted
to
write
and
talk
about
Source:
Fllickr
user
h3p://www.flickr.com/photos/laughingsquid/

11. Podcast
listeners
plateaued
Source:
Pew
Internet
Research

12. Source
Flickr
user
h3p://www.flickr.com/photos/willsan/
Limited
to
those
who
had
pa<ence
for
the
connect
&
sync
model

13. And
who
liked
to
listen
to
podcasts
about
technology
and…
technology
Source
flickr
user
h3p://www.flickr.com/photos/marcogomes/

14. Before
long,
the
podcast
was
relegated
to
the
media
basement

15. Introduc<on
But
eventually…slowly…things
began
to
change

16. New
mobile-­‐centric
podcast
apps
became
available

17. And
podcasts
eventually
became
easier
to
find,
download
and
consume

18. And
new
faces
began
to
use
the
medium
Source:
Flickr
user
h3p://www.flickr.com/photos/lanskymob/

19. And
it
seemed
everyone
was
launching
a
podcast
network
Sourceh3p://www.huffingtonpost.com/2012/08/06/splitsider-­‐jay-­‐mohr-­‐launch-­‐podcast-­‐networks_n_1748052.html

20. Source:
h3p://www.flickr.com/photos/heinrock/
ATer
the
early
hype
was
long
gone
and
a
long
period
of
lost
hope,
it
seems
the
podcast
good
<mes
are
back.

21. Introduc<on
Where
will
it
go
from
here?

22. Introduc<on
Stay
tuned
and
keep
listening.
Michael
Wolf
Nextmarket.co
Soundcloud.com/nextmarket
@michaelwolf