Más contenido relacionado Similar a The Future of Tablets New Orleans - Lisa Abramson mobile video case study (20) Más de NextVision Media (9) The Future of Tablets New Orleans - Lisa Abramson mobile video case study2. What Types of Mobile Video
Advertising Exist?
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3. “TAP TO VIDEO” AD
• Display ad taps to a full screen video
• Higher engagement rates than
regular display
PREMIUM
MOBILE VIDEO ADVERTISING
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4. IN-BANNER VIDEO AD
• Auto-plays inside banner
• Boosts engagement
• Tap to expand and collapse
PREMIUM
MOBILE VIDEO ADVERTISING
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5. INTERACTIVE PRE-ROLL VIDEO / INTERSTITIAL VIDEO /
PRE-APP VIDEO
• Many names, one unit
• Interactive video outside of
video content:
- App Launch
- Game Levels
- Photo Galleries
• Quality of content and
experience varies
PREMIUM
MOBILE VIDEO ADVERTISING
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6. IN-STREAM VIDEO ADS
• Ads appear before video
• Interactive options
• Seamless non-
buffering experience
• High demand;
highly effective
PREMIUM
MOBILE VIDEO ADVERTISING
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7. PUBLISHER CASE STUDY:
TMZ iPAD APP LAUNCHED APRIL 2012
• Interactive In-Stream Video • Top 10 iPad App at Launch
• Leaderboard
“Tap to Video”
• Tablet Full Page
PREMIUM
MOBILE VIDEO ADVERTISING
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8. Advertiser
Case Study
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9. GOALS
• Increase awareness & consideration; regain brand loyalty
• Reach travelers and high income, tech savvy, audience
• Ensure premium content association
Note: Images shown are representative of travel advertisers that have run on Rhythm’s collection of premium media properties.
PREMIUM
MOBILE VIDEO ADVERTISING
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10. COMBINATION OF VIDEO + FULL SCREEN DISPLAY ADS
PREMIUM
MOBILE VIDEO ADVERTISING
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11. INCREASED AWARENESS & BRAND LOYALTY
THROUGH IN-STREAM VIDEO
95.0%
91% COMPLETION
91.0%
90.0% 89.0%
In-Stream Completion Rate
85.0%
80.0%
75.0%
70.0%
Average Travel Case Study
PREMIUM
MOBILE VIDEO ADVERTISING
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12. TABLET FULL PAGE ADS WITH HIGH ENGAGEMENT
RATES BOOST CONSIDERATION
22% engagement
PREMIUM
MOBILE VIDEO ADVERTISING
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13. COMBINATION OF VIDEO + FULL SCREEN DISPLAY
BOOSTS ENGAGEMENT
10.0%
9.4% ENGAGEMENT RATE
9.5% 9.4%
Full Page Ad Engagement
9.0%
8.6%
8.5%
8.0%
7.5%
Average Travel Case Study
PREMIUM
MOBILE VIDEO ADVERTISING
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14. ADD “TAP TO VISIT WEBSITE”
INTERACTIVITY ON IN-STREAM VIDEO
75% INCREASE
1.80% 1.7%
In-Stream Video Ad Engagement
1.20%
0.97%
0.60%
0.00%
Average Travel Case Study
PREMIUM
MOBILE VIDEO ADVERTISING
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15. DELIVER ADS TO TARGET AUDIENCE ON
PREMIUM PROPERTIES TRANSPARENTLY
PREMIUM
MOBILE VIDEO ADVERTISING
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Notas del editor Reach travelers on contextually relevant sites on both tablets & smartphones