New parker - A digital legacy!

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Creative Idea which may help to solve one of Parker's problem! Pens witness almost important moments of people's lives but they do not really appriciate pens. Turning a pen to a digital legacy may make ppl love pen even more than they thought! The logo used in the presentation is collected from internet!

Marketing

People don’t appreciate pens. (written
on paper.)

They borrow and never return. (written
on paper)

They lend and never ask. (written on
paper)

It’s a witness to important moments in
your life

First mortgage.
First home with signature overlay

First child.
Family brings baby home. Overlay
of signature.

First divorce.
Ring on the table. (over lay with
signature)

First big break.
Big contract. (over lay with
signature)

Introducing the Parker ______
(product shot)

The Parker Past
The Parker Past
Scan your pen to access

My first marriage
My first sweet home
My first cute babe
My first divorce
My big lesson
21Aug2011 24Sep2011 09Nov2012 24Sep2014 24Nov2014
Amanda Seyfried

My first marriage
My first sweet home
My first cute babe
My first divorce
My big lesson
Amanda Seyfried
21Aug2011 24Sep2011 09Nov2012 24Sep2014 24Nov2014

My first marri
My first sweet home
My first cute babe
My first divorce
My big lesson
Amanda Seyfried
21Aug2011 24Sep2011 09Nov2012 24Sep2014 24Nov2014

My first marriage
My first sweet home
My first cute babe
My first
My big lesson
Amanda Seyfried
21Aug2011 24Sep2011 09Nov2012 24Sep2014 24Nov2014

My first marriage
My first sweet home
My first cute
My My big lesson
Amanda Seyfried
21Aug2011 24Sep2011 09Nov2012 24Sep2014 24Nov2014

Amanda Seyfried
Dear John,
Remember when we met at the first time….
…………………………………………………………………………….
……………………………………………………………………………
……………………………………………………………………………

Poster announcing the new Parker
______
(A3 landscape poster)

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New parker - A digital legacy!

1. Parker pen on piece of white paper.

2. People don’t appreciate pens. (written on paper.)

3. They lose them.(written on paper).

4. They borrow and never return. (written on paper)

5. They lend and never ask. (written on paper)

6. What they don’t realize is…

7. A pen is also a witness

8. It’s a witness to important moments in your life

9. Your first marriage.

10. First mortgage. First home with signature overlay

11. First child. Family brings baby home. Overlay of signature.

12. First divorce. Ring on the table. (over lay with signature)

13. First big break. Big contract. (over lay with signature)

14.

15. Introducing the Parker ______ (product shot)

16. (product shot with features)

17. (close up of each feature)

18.

19. Website design (many slides)

20. The Parker Past The Parker Past Scan your pen to access

21. My first marriage My first sweet home My first cute babe My first divorce My big lesson 21Aug2011 24Sep2011 09Nov2012 24Sep2014 24Nov2014 Amanda Seyfried

22. My first marriage My first sweet home My first cute babe My first divorce My big lesson Amanda Seyfried 21Aug2011 24Sep2011 09Nov2012 24Sep2014 24Nov2014

23. My first marriage My first sweet home My first cute babe My first divorce My big lesson Amanda Seyfried 21Aug2011 24Sep2011 09Nov2012 24Sep2014 24Nov2014

24. My first marri My first sweet home My first cute babe My first divorce My big lesson Amanda Seyfried 21Aug2011 24Sep2011 09Nov2012 24Sep2014 24Nov2014

25. My first marriage My first sweet home My first cute babe My first My big lesson Amanda Seyfried 21Aug2011 24Sep2011 09Nov2012 24Sep2014 24Nov2014

26. My first marriage My first sweet home My first cute My My big lesson Amanda Seyfried 21Aug2011 24Sep2011 09Nov2012 24Sep2014 24Nov2014

27. Amanda Seyfried Dear John, Remember when we met at the first time…. ……………………………………………………………………………. …………………………………………………………………………… ……………………………………………………………………………

28.

29. Poster announcing the new Parker ______ (A3 landscape poster)

30. Recap idea (New pen in action)

New parker - A digital legacy!

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