2. Purpose of this course
1. I would like you to understand that the
presentation is not just a skill, but the way of
thinking. And you are required to change your
way of thinking.
2. In order for you to improve your presentation,
you should keep on considering and following
the basic rules
3. Ability to develop presentation can be applied to
any kind of communication. You should obtain
ability as your fundamental ability
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3. What is Presentation
Presentation is made to convince audience and make
appropriate decisions or actions.
In order for audience to make
decisions or actions…
But, the difficulties in…
Audience needs to know
the goal and benefit
Defining goal and benefit
from audience stand point
Audience needs to
understand what to do
Defines what to do of
Audiences
Audience needs to have
reason to do
Define reasons for audience
to take actions
Express you idea and Convince the other are totally different
You need 180 degree change of your way of thinking
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4. What is good presentation
Like you were the doctor of the company, you need to
fully inform the patient.
Can you believe the doctor who…
Only tells the result
Uses much of technical words
Explains too much but never tells exact solution
What information do you expect from the doctor ?
Name and nature of disease, bad effects to be caused by
disease, root cause, alternatives to cure and
recommendation, preventive behavior changes etc..
The most important goal of informed consent is that the patient have an opportunity
to be an informed participant in his health care decisions. It is generally accepted that
complete informed consent includes a discussion of the following elements:
1. The nature of the decision/procedure
2. Reasonable alternatives to the proposed intervention
3. The relevant risks, benefits, and uncertainties related to each alternative
4. Assessment of patient understanding
5. The acceptance of the intervention by the patient
University of Washington School of Medicine
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6. Steps toward better presentation
Ambiguity of decision
Creative,
Advanced,
Meaningful
Insightful
Presentation
Professional
Presentation
Convincible
Presentation
Applying creative
original idea
Analytical,
Professional,
Sophisticated
Simple,
Easy to understand,
well structured
Applying
thinking abilities
Applying basic rules
of presentation
Presentation Ability
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7. Basic Rules of Presentation
Convincible
Presentation
Preparation
Use Paper
Define goal of presentation
Clarify the message
Develop simple scenario
Structure the content
Let the fact talk
Development
Conclusion first
One sheet, One message
Crystallize the message
Not to read, but to look
Alignment, Font, 3/5/7,
Asymmetric
Delivering
Let audience find the answer
Face up, Eye contact, Gesture,
Voice tone, Skin ship
Posing, Questioning
Activities and Games
Being Confident
Professional
Presentation
Insightful
Presentation
Abstract Thinking
Identify the true nature
Framework Thinking
Define the universe
Logical Thinking
Structure your idea
Strategic Thinking
Start from hypothesis
SHITEN
What to look
SHIZA
From where to look
KIRIKUCHI
How to look
Creative Thinking
Think from nothing
Always from audience point of view
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8. The way to develop your ability
Write, Write, Write
Number of presentation is equal to the ability you
developed
Look and Learn
Learn from other’s presentation
Read Books
Usual professionals read 1 book in a month.
If you don’t read book, knowledge difference will
become 120 volume of books in 10 years
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9. Use Paper
PowerPoint is the tool to describe idea, not to invent
idea.
You shouldn’t start working with PowerPoint at least until you will
have finish defining following items
1. Who is the audience?
2. What are the expectations of
audience?
3. What is the goal of the meeting ?
4. What is the key message of your
presentation?
5. What is the presentation scenario?
6. What is the presentation structure?
7. What information do you need to
support messages
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10. Define Goal of Presentation
Depending on expected decision or action, presentation
will differ.
Examples of Decisions/Actions
Examples of required information
Proposal to customer
(Purchasing decision)
Current situation and Issue
Value Proposition
Value realization plan (5W2H)
Status Reporting
(Necessity of support)
Current status
(Variance between target and actual)
Analysis of variance
Other risks and issues
Actions to be taken to variance
Updated target
General description and value
Source of value with detailed
explanation of idea
Required skills and ability
The way to implement idea
Idea Presentation
(Apply or Not)
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11. Clarify the Message
Good message will create compassion of customer
No-good examples of message
What is the Question from investor?
“My idea is as follows”
“Vietnam raised interest rates from Monday in
This is not a message and customer
a move that aims to tackle double-digit
won’t be able to understand your idea
inflation by strengthening the dong, the local
until they will finish reading all the
currency, putting money into banks and
sentences
reducing credit growth.
“This is excellent idea”
The State Bank of Vietnam increased its base
Even if you believe it’s the best, you
rate to 12 percent from 8.75 percent, and
won’t be able to convince customer, if allowed commercial banks to offer depositors
you don’t think for customer’s
rates of up to 150 percent of the benchmark
benefit
rate, or 18 percent.”
“From the data…, then…,
if…, because…”
Shorter message is the better.
Message shouldn’t be more than 3
lines.
“Do not Invest but Save in the bank”
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12. Develop Simple Scenario
Good presentation will be understood just by reading
messages
How do you present the issue of “Documents are left on the desk”?
1. Describe the problem happened
Documents used are left on the public
space
2. Describe the immediate action taken
Picked up documents and brought
those back to shelf
3. Understand the situation
Documents, tools and glasses are often
left at the space where it was used
4. Analyze the root cause
People are often leave things until it
will become bothersome
5. Preventive actions to be taken
Maintain check list for tools
Re-train people to get things back
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13. Structure the Content
Logically structured content enables audience to
understand whole picture easily.
To make a decision to order polo, what information do you need ?
How much
is the price?
What is the
quality?
How soon it
will be
delivered?
Requirement
Comparison
Recommendation
Requirement
Comparison
Recommendation
Are
material
safety ?
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Requirement
Comparison
Recommendation
How is the
durability?
I want to
order Polo
Requirement
Comparison
Recommendation
Requirement
Comparison
Recommendation
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15. Conclusion First
Way of presentation is opposite to the way of thinking
Way of Thinking
Way of Presentation
Time for dinner
I ate dinner at home
last night, because
But, it’s raining…
It was raining…
And, I’m not so hungry
I was not so hungry
I have small things to
eat at home
I had small things to
eat at home
So, I decided to stay at
home
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16. One Sheet, One Message
Slides which don’t have any message are meaningless
slides.
When you can’t find the message…
Before and During
developing the
presentation, you
need to ask yourself
“What is the
message?”
Ask yourself , what question is to be
answered by this slide?
When you find more than 2 messages…
Separate slides into number of messages
while keeping the story simple
When you still can’t find messages…
You would better to reconsider the necessity
of the slide
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17. Crystallize the Message
All the greatest persons makes people move by simple
words
Crystallization of the message is eternal and artistic work
"My only desire is that all of our Party and people,
closely united in struggle, construct a peaceful,
Understandable Level unified, independent, democratic and prosperous,
and make a valiant contribution to the world
Revolution."
Convincible Level
Emotional Level
"Nothing is more valuable than independence
and freedom."
"It is better to sacrifice everything than to live in
slavery!"
“Independence” “Freedom” “Happiness”
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18. Not to Read, But to Look
Good illustration has more power than the words
Describe things in easy to memorize
PDCA ("Plan-Do-Check-Act") is an
iterative four-step problem-solving
process typically used in quality
control.
Describe things in structural way
A value chain is a chain of activities.
Products pass through all activities of the
chain in order and at each activity the
product gains some value. The chain of
activities gives the products more added
value than the sum of added values of all
activities.
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19. Alignment, Font, 3/5/7, Asymmetric
There also be a manner in developing presentation
Alignment
•Task A
• Task B
•Task C
• Task D
•Task E
•
•
•
•
•
Magic # 3/5/7
Task A
Task B
Task C
Task D
Task E
4 rules
• Task B
• Task C
• Task D
• Task E
Font
• Task A
• Task B
• Task C
• Task D
• Task E
3 Points
• Task B
• Task C
• Task D
Asymmetric
• Task A
• Task B
• Task C
• Task D
• Task E
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20. Let Audience Find the Answer
Recent training business calls lecturer as facilitator
Traditional Training
Modern Training
Trainer
Trainee
Facilitator
Participants
Teach
Learn
Navigate
Think
People learn from experience rather than listening
Knowledge is only a tool, application of tool generates value
Developing ability of way to learn
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21. Face up, Eye Contact etc…
Supportive attitude encourages participants will to learn
Distance
Heights
Angle
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22. Posing and Questioning
Consultant’s role is to make good questions to customer
How you will reply to the question, “What time is it?” from the
customer
Answer exact time
Better to hire when the issue is clear
Ask, “What time do you want me to say ?”
Better to hire when the issue has to be examined
Ask, “Why do you ask me the time ?”
Better to hire when the issue is not clear
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23. Activity & Games
People can concentrate on lecture only 20-40 minutes
Cycle time ball game
Teamwork, Improvement
Project Management
Look at the sum game
Change
Change 3 things
Change
9 dot game
Out of box thinking
Picaso game
Communication
Stand on square game
Out of box thinking
Find the number
Standard
Birth date game
Listen to the other
Who wants this?
Take action
Watch game
Sense of issue
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