3. Sgubhu saseswatini T-Shirt is an exciting new business that allows people
to custom design a shirt (specifically on the front or back) any way that
they would like.
By intelligently leveraging cutting edge technology.
Sgubhu saseswatini will harness the power of computer sublimation to
allow custom shirt printing in production runs as small as one unit.
The company was founded by Nhlanhla Sgubhu Thwala.
Sgubhu saseswatini T-Shirt will have a storefront as well as a
comprehensive website that allows ordering to occur anywhere.
You choose the material and style of the shirt, and then the image or
graphic you want on the front and/or back.
4. This is the ultimate form of expression. There are no
limits to what you can communicate.
Some people might show their fanaticism for a
particular sports team, others a musician. Or you
might have a social message or cause on your shirt.
Whatever you may decide, you can print any image on
your shirt.
The business will be located in Matsapha which has a
young, hip scene. Matsapha is also an industrial site
which means it is a pull factor.
5. The majority of orders will be for t-shirts, round
necks, V-necks and golfers. Other style shirts will be
available.
Enormous catalog of graphics.
High quality of sublimation.
The sublimation printer is multi- purposed which
enables us to also print plates, caps, aluminum bottles,
ceramic, metal, key rings, mirrors, mouse pads.
Promotional items.
6. To become known as the premier custom shirt
sublimation service.
Design and implement strict financial controls to help
ensure success
Achieve profitability within 12 months.
7. Is to offer the finest in custom shirt sublimation
production. Sgubhu saseswatini T-Shirt will offer
customers the best product at the best price.
Customer's expectations will always be exceeded.
8. To be the best on custom shirt sublimation branding
in Swaziland, South African Developing
Countries(SADC) and Africa as a whole.
9. Leverage cutting edge technology as a competitive
advantage.
Exceed customer expectations by offering high quality
products at reasonable prices with quick turnaround
times.
Employ careful financial and accounting analysis to
ensure efficiency and proper controls.
10.
11.
12. START UP REQUIREMENTS PRICE
Apple Macintosh desktop I5/2.66 GHz E20. 000.00
Broad band unit (internet) E 1 000.00
T-shirt printer multi-purpose E10 000.00
T-shirt screen printer ( 6 colors 4 stations) E53. 000
webpage E5. 000.00
Shelving display unit E 5. 000.00
T-shirts stock (400 units) E 20. 000.00
Other E15000.00
Total E129 000.00
13. A choice of imagery (outs or theirs) to apply to the
front or back of a shirt.
Sublimation is a process using heat to transfer
(embed) ink into a fabric surface such as a shirt.
Because set-up costs are high silk-screening is not cost
effective for small number production runs.
Only with recent technological advances has
sublimation become cost effective in small production
runs.
14. We will take sublimation one step further by
producing the graphic images at a higher resolution,
high quality than other existing technologies.
We will offer custom sublimation mainly on T-
shirts, but will have other shirt styles available.
We will also sublimate promotional items, i.e. flag
banners, caps, key ring, lanyards, mouse pads, mirrors,
metal, ceramic.
We will also offer custom artwork or graphic options
15. Sgubhu saseswatini has segmented the market into
two groups
The first group is customers that desire an already
created graphic image to be placed on their T-shirt.
The second group is that which prefer custom artwork
to be placed on their shirt.
The reason for segmenting the market based on the
two products is because the demographics for the
buyers of the two products are distinct enough to
group them separately.
16. As mentioned previously, the two segments are
grouped by the type of product they chose.
Although Sgubhu saseswatini is dividing the market
by product type, it is effectively dividing the market by
age as well since the customers who purchase the
custom artwork shirts tend to be older than the group
preferring the ready-made graphics.
17. Sgubhu saseswatini has chosen three target markets
segments, the first two target market segments
because their demographics (reasonably) young have
the highest like hood of purchasing a custom shirt.
The third target market is the corporate world.
18. Advertising- we will run digital ads, printed materials,
social networks and our webpage.
Youth events-sponsor some events as a mean of
increasing visibility, i.e. music festival, sporting events,
charitable events.
Students groups – we will attempt to gain awareness of
different student groups who actively purchase shirts
for their members.
The usage of media houses.
