A Metaversed presentation explaining how brands and companies can effectively market in the Metaverse.

1. TheSixPointPlan
For Marketing inThe Metaverse

2. AboutMetaversed
Consulting, Analytics, Insight

3. Sectors:Virtual worlds/MMOs, virtual goods/NFTs,VR/AR, blockchain gaming
Start-Ups/Pre-Launch: Business planning, market sizing,
fi
nancial modelling,
strategic guidance, launch planning
Brands: Media planning, campaign creation, virtual brand strategy, monetization
strategy
Operational Co’s: Marketing strategy, product development, market entry
planning, partnerships/busdev
Developers/Publishers: User analysis, benchmarking, partnerships/busdev
Investors/VCs: Deal-
fl
ow, investment analysis, market sizing
MetaversedServices

4. ClientExperience

5. MediaReferences

6. The Metaverse is just another marketing channel, so have a plan
Are you targeting existing or new customers?
Understand why your brand exists in the real-world and then leverage the
virtual world around it
How can your real-world value proposition be translated virtually?
CanThe Metaverse elevate your value proposition in new ways?
Create a budget, set targets, allocate internal and external resource
Identify success criteria early, but plan for unexpected outcomes
1.Haveaplan

7. 2.Designisanoutput,notaninput
When you’re building a house, the
fi
rst person you meet is the architect, not
the builder
Go on a
fi
eld-trip and explore the virtual world you’re planning to use
Creative concepts areTHE most important element of your campaign and
should be developed out of world
fi
rst, before taken virtually
Don’t rush to‘build stu
ff
’- that’s the easy part
Map the user journey and experience - what do you want them to do?
Do you actually need to build a location, or can you utilize existing venues
or channels to spread your message?

8. 2.Designisanoutput,notaninput
The L’Oreal campaign worked directly with existing Metaverse retailers

9. 3.Integrate
Don’t consider your metaverse marketing to be standalone
Think about integrating real-world and other digital channel
campaigns into the virtual world
Physical products can be converted to virtual ones - with more
features
Real-world services can be translated as well
Your Metaverse initiative could be the call to action, or the place
to convey your brand values

10. 3.Integrate
L’Oreal products were converted into Metaverse avatar skins

11. 4.Givingisbetterthanreceiving
Don’t rely on your strength of your real-world brand equity to
appeal to Metaverse users - you have to get their attention
Think about engaging and interacting with your Metaverse
audience in new ways
Give them the virtual version of your product or service and
enhance it with special features or attributes - upgrades,
collectables or NFTs
Encourage users to share with their friends and reward them

12. 4.Givingisbetterthanreceiving
Virtual L’Oreal avatar skins were given away for free

13. 5.Keeptheseatswarm
The Metaverse is a persistent living and breathing environment
and not asynchronous
Don’t launch and leave
Treat your campaign as a living and breathing entity
Allocate resource to provide customer support and concierge
services
Consider ambassador roles for key/power users
Collect user data wherever possible

14. 5.Keeptheseatswarm
New L’Oreal avatar skins were released each week in the giant handbag

15. 6.Stokethefire
The launch is just the introduction so think medium term
Develop an Existence Strategy to manage how you nurture and
evolve your Metaverse activity
Think about introducing new concepts and experiences over
time
Encourage user feedback and most importantly, stimulate User
Generated Content
Host events and competitions

16. 6.Stokethefire
Metaverse users created their own L’Oreal skins in a competition